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Google Cloud Pub/Sub vs. Microsoft Azure IoT Central

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Cloud Pub/Sub

    Score8.8 out of 10
    N/AGoogle offers Cloud Pub/Sub, a managed message oriented middleware supporting many-to-many asynchronous messaging between applications.N/A

    Azure IoT Central

    Score8 out of 10
    N/AMicrosoft Azure IoT Central allows users to connect IoT devices to the cloud and offers centralized management to configure and updated connected devices.N/A
    Pricing
    Google Cloud Pub/SubAzure IoT Central
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Cloud Pub/SubAzure IoT Central
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Cloud Pub/SubAzure IoT Central
    Considered Both Products
    Google
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    8 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    8 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    8 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    No answers on this topic
    Best Alternatives
    Google Cloud Pub/SubAzure IoT Central
    Small Businesses
    Amazon SNS
    Score8.7 out of 10
    No answers on this topic
    Medium-sized Companies
    Amazon SNS
    Score8.7 out of 10
    No answers on this topic
    Enterprises
    TIBCO Rendezvous
    Score6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Cloud Pub/SubAzure IoT Central
    Likelihood to Recommend
    9.0
    (8 ratings)
    8.9
    (3 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (3 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.8
    (3 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Cloud Pub/SubAzure IoT Central
    Likelihood to Recommend
    Google
    If you want to stream high volumes of data, be it for ETL streaming or event sourcing, Google Cloud Pub/Sub is your go-to tool. It's easy to learn, easy to observe its metrics and scales with ease without additional configuration so if you have more producers of consumers, all you need to do is to deploy on k8s your solutions so that you can perform autoscaling on your pods to adjust to the data volume. The DLQ is also very transparent and easy to configure. Your code will have no logic whatsoever regarding orchestrating pubsub, you just plug and play. However, if you are not in the Google Cloud Pub/Sub environment, you might have trouble or be most likely unable to use it since I think it's a product of Google Cloud.
    Read full review
    Microsoft
    Microsoft Azure IoT Central has native integrations with Visual Studio (like pretty much all Microsoft products) making it pretty simple to publish apps to Azure App Service, where you can host all sorts of different applications. It does a really good job of storing large amounts of data (for instance, collected from IoT devices with various sensors) and it gets stored to multiple DBs. Azure IoT Central could improve by adding more customizations, as this would make troubleshooting the products easier and make future costs smaller and easier to predict.
    Incentivized
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    Pros
    Google
    • With a pub/sub architecture the consumer is decoupled in time from the publisher i.e. if the consumer goes down, it can replay any events that occurred during its downtime.
    • It also allows consumer to throttle and batch incoming data providing much needed flexibility while working with multiple types of data sources
    • A simple and easy to use UI on cloud console for setup and debugging
    • It enables event-driven architectures and asynchronous parallel processing, while improving performance, reliability and scalability
    Incentivized
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    Microsoft
    • Documentation
    • Support
    • Good and approachable GUI
    • Many types of subscription configurations
    Incentivized
    Read full review
    Cons
    Google
    • Would be nice if the queue could be extended beyond 7 days.
    • We found it a bit tricky replay unacknowledged messages when needed.
    Incentivized
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    Microsoft
    • central application
    • smartphone app
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    It serves all of our purposes in the most transparent way I can imagine, after seeing other message queueing providers, I can only attest to its quality.
    Read full review
    Microsoft
    No answers on this topic
    Usability
    Google
    It is easy to create Google Cloud Pub/Sub topics from both Web Console and CLI commands.
    Google Cloud Pub/Sub supports creation of one or more subscriptions.
    By supporting a BigQuery Pub/Sub subscription to automatically write to a BigQuery table it simplifies development by avoiding implementation of a custom micro service for writes to BigQuery.
    Incentivized
    Read full review
    Microsoft
    No answers on this topic
    Reliability and Availability
    Google
    I have never faced a single problem in 4 years.
    Read full review
    Microsoft
    No answers on this topic
    Performance
    Google
    It's very fast, can be even better if you use protobuf.
    Read full review
    Microsoft
    No answers on this topic
    Support Rating
    Google
    They have decent documentation, but you need to pay for support. We weren't able to answer all our questions with the documentation and didn't have time to setup support before we needed it so I can't give it a higher rating but I think it tends to be a bit slow unless you're a GCP enterprise support customer.
    Incentivized
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    Microsoft
    No answers on this topic
    Alternatives Considered
    Google
    Having used Amazon Web Services SNS & SQS I can say that even if the latter may offer more features, Google Cloud Pub/Sub is easier to use. On the other hand, usage of SNS & SQS as well as documentation and troubleshooting is easier with the AWS solution. Since we are not using GCP only for Pub/Sub the choice depends on other variables.
    Incentivized
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    Microsoft
    Before deciding to go with Microsoft Azure IoT Central, we considered Google, Datadog, and AWS alternatives. The reason we went with Azure was that the client was heavily invested in Microsoft technologies and Azure plays really well with other Microsoft products. The competitive products might be a little bit easier to set up, with more flexible pricing, but, the integrations with other Microsoft services were the deciding factor for our use case.
    Incentivized
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    Scalability
    Google
    You can just plug in consumers at will and it will respond, there's no need for further configuration or introducing new concepts. You have a queue, if it's slow, you plug in more consumers to process more messages: simple as that.
    Read full review
    Microsoft
    No answers on this topic
    Return on Investment
    Google
    • Increased Efficiency with reliable and Google managed services up all the time wit Disaster Recovery in place as well
    • Definitely Lower costs being a cloud based solution and easier to setup
    • Faster Project delivery and go to market plan for the business use cases basis this technology at the back end
    Incentivized
    Read full review
    Microsoft
    • positive: connected huge number of machines as IoT devices and passed them through entire IoT pipeline until storage in a fairly short time
    • negative: we spent some time figuring out some "less-used" services because they aren't documented well
    Incentivized
    Read full review
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