Google Identity Services vs. Microsoft Entra External ID

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Identity Services
Score 5.5 out of 10
N/A
Google Identity is a service enabling developers to sign into apps and authorize apps to use Google services. Google Sign-In for iOS and macOS gets users into apps using a registration system they already use and trust: their Google account. And the Smart Lock service enables users to programmatically save and retrieve credentials, and automatically sign users in across devices and websites in Chrome. Google APIs use the OAuth 2.0 protocol for authentication and authorization. The Block Store…N/A
Microsoft Entra External ID
Score 9.3 out of 10
N/A
Microsoft Entra External ID (formerly Azure Active Directory B2C, or alternately, Azure Active Directory External Identities) provides business-to-customer identity as a service. Customers can use their preferred social, enterprise, or local account identities to get single sign-on access to applications and APIs.
$0
per month per active users
Pricing
Google Identity ServicesMicrosoft Entra External ID
Editions & Modules
No answers on this topic
Premium P1 (for More than 50,000 MAU)
$0.00325
per month per active users
Premium P2 (for More than 50,000 MAU)
$0.01625
per month per active users
Offerings
Pricing Offerings
Google Identity ServicesMicrosoft Entra External ID
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA flat fee of $0.03 is billed for each SMS/Phone-based multi-factor authentication attempt.
More Pricing Information
Community Pulse
Google Identity ServicesMicrosoft Entra External ID
Features
Google Identity ServicesMicrosoft Entra External ID
Identity Management
Comparison of Identity Management features of Product A and Product B
Google Identity Services
-
Ratings
Microsoft Entra External ID
9.4
3 Ratings
13% above category average
ID-Management Access Control00 Ratings9.33 Ratings
ID Management Single-Sign On (SSO)00 Ratings9.33 Ratings
Multi-Factor Authentication00 Ratings9.03 Ratings
Password Management00 Ratings10.03 Ratings
Account Provisioning and De-provisioning00 Ratings10.03 Ratings
ID Management Workflow Automation00 Ratings8.73 Ratings
ID Risk Management00 Ratings9.33 Ratings
Best Alternatives
Google Identity ServicesMicrosoft Entra External ID
Small Businesses
Amazon Cognito
Amazon Cognito
Score 7.5 out of 10
Dashlane Password Manager
Dashlane Password Manager
Score 9.1 out of 10
Medium-sized Companies
Okta
Okta
Score 8.9 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.7 out of 10
Enterprises
Okta
Okta
Score 8.9 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Identity ServicesMicrosoft Entra External ID
Likelihood to Recommend
-
(0 ratings)
10.0
(7 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Google Identity ServicesMicrosoft Entra External ID
Likelihood to Recommend
Google
No answers on this topic
Microsoft
In our organisation we use Microsoft Entra External ID primarily to enable non-attenders to remotely login to our tenant and access pre-prepared educational resources. As well as access to tutors, pupils can also communicate with centralised staff who can support them to gain an education. Utilising our external tenant configuration we can develop and deploy our own in house apps to unpin this support intervention.
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Pros
Google
No answers on this topic
Microsoft
  • One of the things that Microsoft Entra External ID does really well is creating user logins, accounts and profile. It is very easy to create them, manage them and delete them. It is fast and reliant.
  • Limit access or authorization feature. We can allow different levels of authorization and access. So that not all the employees would have access to all the data. Only some relaible employees would have access and power to change anything.
  • Mutli factor authentication feature is also a really good feature to secure data. Even overseas vendors need MFS to login which gives double protection to our data.
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Cons
Google
No answers on this topic
Microsoft
  • Troubleshooting diagnostic logs effectively requires VS Code
  • Group and role management requires additional effort
  • The programming model (XML) could use some developer experience love
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Usability
Google
No answers on this topic
Microsoft
Microsoft Entra External ID is an all round solid product, and certainly delivers the solution to our needs well. Through use we found that Pupil's become 'experts in avoidance', if they can forget their login details or indeed their device used for MFA, they will and then use that as the excuse for not accessing/completing their assignments. If more MFA options were available (such as delegated MFA) this would really help iron out our entire end user experiences
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Alternatives Considered
Google
No answers on this topic
Microsoft
I really enjoy how simple it is to connect this Active Directory with other Microsoft Products to collaborate with colleagues and clients.
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Return on Investment
Google
No answers on this topic
Microsoft
  • Having monthly active users billing was cost-effective.
  • Helped with the IT support that was already managing the Azure platform of the company; this helped to manage the costs better and optimize them.
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ScreenShots