Awesome product, lousy marketing -- it's Azure's best-kept secret!
February 25, 2022
Awesome product, lousy marketing -- it's Azure's best-kept secret!
Score 10 out of 10
Vetted Review
Software Version
Premium P2
Overall Satisfaction with Azure Active Directory B2C
Azure Active Directory B2C is our go-to platform for customer identity and access management (CIAM) needs, both for our internally-developed applications and products as well as for our clients' customer-facing applications. Despite the name, Azure Active Directory B2C excels at both business-to-consumer and business-to-business ("B2B") functionality; I often explain to people that "B2C" should be read as "business-to-customer." We have used Azure Active Directory B2C for everything from prototype apps and small business scenarios to very large enterprises with millions of user accounts.
- Customer identity
- User experience customization
- Integration and configuration
- Security
- Availability/reliability
- Troubleshooting diagnostic logs effectively requires VS Code
- Group and role management requires additional effort
- The programming model (XML) could use some developer experience love
- Configurability
- Integration with Azure
- Value
- Security
- Reliability
- Time to market for our products significantly reduced
- Optimized our total cost of ownership for providing subscription SaaS solutions
- Streamlined maintainability of solutions
- AuthX, The Okta Identity Cloud and AWS Identity & Access Management
The best selling points for Azure Active Directory B2C that stand out from the competition are:
- Pricing, both at small and very large scale (and in between), is hard to beat
- The seamless integration with Azure should make Azure Active Directory B2C the first choice of CIAM platform for anyone building on Azure
- Full compatibility with Azure AD's audit log format means Azure Active Directory B2C can be easily integrated into your SIEM tooling
Do you think Microsoft Entra External ID delivers good value for the price?
Yes
Are you happy with Microsoft Entra External ID's feature set?
Yes
Did Microsoft Entra External ID live up to sales and marketing promises?
Yes
Did implementation of Microsoft Entra External ID go as expected?
Yes
Would you buy Microsoft Entra External ID again?
Yes