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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GroundTruth

    Score6.1 out of 10
    N/AGroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.N/A
    Pricing
    GroundTruth
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    GroundTruth
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    GroundTruth
    Considered Both Products
    GroundTruth
    Chose GroundTruth
    GroundTruth was recommended to us by a vendor and was the only product we evaluated
    Incentivized
    Chose GroundTruth
    The customisable pricing of GroudTruth as per the campaigns size and frequency made us choose it. This helped optimise the cost for us. GroundTruth was referred to us by some consultants. So positive word of mouth was there. GrondTruth business team was easily approachable and …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Best Alternatives
    GroundTruth
    Small Businesses
    Google AdMob
    Score6.9 out of 10
    Medium-sized Companies
    No answers on this topic
    Enterprises
    No answers on this topic
    All AlternativesView all alternatives
    User Ratings
    GroundTruth
    Likelihood to Recommend
    8.6
    (3 ratings)
    User Testimonials
    GroundTruth
    Likelihood to Recommend
    GroundTruth
    It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.)
    Incentivized
    Read full review
    Pros
    GroundTruth
    • Launch digital ads campaigns
    • Change creatives and rollout campaigns in minutes
    • Target specific user personas for great conversions
    Incentivized
    Read full review
    Cons
    GroundTruth
    • Adding a save option sometimes when you don’t hit next the work you are using is lost.
    • Adding in app recommendations
    Incentivized
    Read full review
    Alternatives Considered
    GroundTruth
    GroundTruth was recommended to us by a vendor and was the only product we evaluated
    Incentivized
    Read full review
    Return on Investment
    GroundTruth
    • Helps improve conversion by 20%
    • Time to create and rollout campaigns is reduced by half
    • Help optimise and rationalise the operational overheads and costs
    Incentivized
    Read full review
    ScreenShots