GroundTruth

GroundTruth

GroundTruth

4 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
GroundTruth	Score 6.2 out of 10	N/A	GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.	N/A

Pricing

GroundTruth

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
GroundTruth
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	GroundTruth
Considered Both Products	GroundTruth Mike McPeak Growth Marketing Director Chose GroundTruth GroundTruth was recommended to us by a vendor and was the only product we evaluated Incentivized Helpful? Verified User Manager Chose GroundTruth The customisable pricing of GroudTruth as per the campaigns size and frequency made us choose it. This helped optimise the cost for us. GroundTruth was referred to us by some consultants. So positive word of mouth was there. GrondTruth business team was easily approachable and … Incentivized Helpful?

Best Alternatives
	GroundTruth
Small Businesses	Google AdMob Score 6.1 out of 10
Medium-sized Companies	Yahoo Ads Score 6.0 out of 10
Enterprises	Marin Software Score 9.1 out of 10
All Alternatives	View all alternatives

User Ratings
	GroundTruth
Likelihood to Recommend	8.6 (3 ratings)

User Testimonials
	GroundTruth
Likelihood to Recommend	xAd It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.) Incentivized Mike McPeak Growth Marketing Director Read full review
Pros	xAd Launch digital ads campaigns Change creatives and rollout campaigns in minutes Target specific user personas for great conversions Incentivized Verified User Anonymous Read full review
Cons	xAd Adding a save option sometimes when you don’t hit next the work you are using is lost. Adding in app recommendations Incentivized Darrell Canty Digital Marketing Analyst Read full review
Alternatives Considered	xAd GroundTruth was recommended to us by a vendor and was the only product we evaluated Incentivized Mike McPeak Growth Marketing Director Read full review
Return on Investment	xAd Helps improve conversion by 20% Time to create and rollout campaigns is reduced by half Help optimise and rationalise the operational overheads and costs Incentivized Verified User Anonymous Read full review
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