Excellent delivery and value
October 10, 2022

Excellent delivery and value

Mike McPeak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with GroundTruth

We began using GroundTruth as a way of targeting users of competing businesses for a new venture we were beginning. It's very niche, with a hard-to-target audience for other forms of advertising, so a campaign utilizing a geofence of competitor locations was perfect for what we want to achieve. We then started using it as a way to announce our presence at trade shows, targeting people within a very small radius at the location of the show or convention and letting them know where we were presenting.
  • Excellent CPM
  • Optimizes delivery when given multiple creatives
  • Good customer service
  • The ads manager can be a bit confusing at times
  • Hard to find invoices outside of email, would love to have an account access panel
  • E-mail reminders of when campaigns are scheduled to end.
  • Self service
  • Narrow targeting
  • It was a wonderful "get the word out" tool for a new initiative.
GroundTruth was recommended to us by a vendor and was the only product we evaluated

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It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.)