gShift vs. Squirrly SEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
gShift
Score 7.1 out of 10
Mid-Size Companies (51-1,000 employees)
gShift is the flagship cloud-based search engine optimization platform from the Canadian company gShift Labs headquartered in Barrie, Ontario, launched in 2009 to simplify and "demystify" organic SEO. Billed as a comprehensive and integrated suite of tools, gShift offers keyword analysis across multiple and international (including Baidu) search engines, backlink checking and insights, content-level analytics and reporting, mobile discoverability and local search analysis, and some more rarely…
$199
Squirrly SEO
Score 9.9 out of 10
N/A
Squirrly is an SEO plugin.
$29.99
per month
Pricing
gShiftSquirrly SEO
Editions & Modules
kontextURLs
$199
Influencer Marketing module
$299
Brand Professional
$325
Agency Professional
$999
Pro
$29.99
per month
Business
$71.99
per month
Agency
$75.99
per month
Offerings
Pricing Offerings
gShiftSquirrly SEO
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSEO Platform pricing is based on the number of keywords per month. kontextURL pricing is based on the number of clicks registered per month. Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.—
More Pricing Information
Features
gShiftSquirrly SEO
SEO
Comparison of SEO features of Product A and Product B
gShift
8.6
1 Ratings
10% above category average
Squirrly SEO
6.7
4 Ratings
15% below category average
Keyword analysis10.01 Ratings8.14 Ratings
Backlink management6.01 Ratings7.03 Ratings
SERP ranking tracking10.01 Ratings6.44 Ratings
Page grader9.01 Ratings8.24 Ratings
Competitive analysis9.01 Ratings7.03 Ratings
Site audit / diagnostics7.01 Ratings1.02 Ratings
Site recommendations8.01 Ratings8.24 Ratings
Task management10.01 Ratings8.14 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
gShift
8.3
1 Ratings
8% above category average
Squirrly SEO
8.2
4 Ratings
7% above category average
Local SEO10.01 Ratings7.24 Ratings
Social SEO9.01 Ratings8.24 Ratings
Mobile SEO4.01 Ratings9.04 Ratings
Global SEO10.01 Ratings8.24 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
gShift
6.0
2 Ratings
34% below category average
Squirrly SEO
7.7
4 Ratings
10% below category average
Multi-domain support5.01 Ratings7.34 Ratings
Integration with web analytics tools7.02 Ratings8.14 Ratings
Best Alternatives
gShiftSquirrly SEO
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
gShiftSquirrly SEO
Likelihood to Recommend
10.0
(2 ratings)
7.3
(4 ratings)
Support Rating
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
gShiftSquirrly SEO
Likelihood to Recommend
gShift Labs
gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.
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Squirrly Limited
It is lightweight, very efficient and can be integrated in WordPress as well. When organizations want to optimize their content online, Squirrly SEO is probably the best option. It shows you exactly what needs to be improved on your page and makes suggestions. Moreover, the Focus Pages feature scans your pages and provides you with a probability of your ranking for the specific keyword.
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Pros
gShift Labs
  • Bringing most of your applications to one platform.
  • Managing Gmail Accounts.
  • Bringing all your communication channels to one spot.
  • Easy setup and account integration.
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Squirrly Limited
  • Content optimization
  • Provide SEO tasks for a beginning user to follow.
  • WordPress site optimization.
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Cons
gShift Labs
  • Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
  • Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
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Squirrly Limited
  • Separate the marketing emails from the knowledge based emails.
  • Fix it so the plugin just works... like Yoast does.
  • Get live chat.
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Support Rating
gShift Labs
No answers on this topic
Squirrly Limited
Whilst no live chat, you do get an answer.
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Alternatives Considered
gShift Labs
They are very different tools can't compare them.
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Squirrly Limited
It just works even a no tech like me can figure it - takes a while to learn but worth it for sure
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Return on Investment
gShift Labs
  • We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
  • gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
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Squirrly Limited
  • It has allowed tasks to be completed in a timely and efficient manner.
  • The software has increased the rankings and reach of the organization, thereby increasing the number of people visiting the company's website.
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ScreenShots

gShift Screenshots

Screenshot of Web Presence Overview Dashboard - collection of data beacons to help focus on analytics, keyword and content performance trends, competitive visibility trends, keyword discovery, content discovery and competitor discovery.Screenshot of An agency level beacon designed to highlight keyword/content, analytics and domain-specific trends across multiple web presences.Screenshot of Keyword Dashboard - a collection of beacons designed to provide keyword visibility and discovery insights.Screenshot of Content Engagement Dashboard - Customizable kurl  dashboard designed to provide insight on content performance.Screenshot of Content Conversion Dashboard - Customizable kurl dashboard designed to provide insight into performance, optimization and ROI of content campaigns.Screenshot of Site Audit Recommendations - prioritized list of website issues based on technical SEO best practices.