HAProxy Community Edition vs. Shape Software

It prevents a single server failure from being a downtime event by adding redundancy to every layer of your architecture. A load balancer facilitates redundancy for the backend layer (web/app servers), but for a true high availability setup, you need to have redundant load balancers as well. So it is well suited for all production related servers and less suited for individual servers that do not require redundancy.

Incentivized

Shape Software is well suited when using "mainstream" ad platforms that have robust integrations. It also works well when budgets are set less frequently and are allowed to run unchanged for a set period of time. Shape Software gets less accurate when frequent budget changes need to be made and when using ad platforms with little to no support built into Shape Software.

• Low-Cost Load Balancer
• Intelligent Request Routing based on URL and/or URI
• Extremely flexible load balancing and healthchecks, can do almost anything including HTTP, HTTPS, PostgreSQL, etc.
• SSL Termination

Incentivized

• Platform integrations
• Pacing accuracy
• Automated notifications

• A few, rare times each year, HAProxy CPU utilization spikes to 100% and server has to be rebooted - this may be related to HAProxy OR it could be an external factor causing this.

Incentivized

• Automated budget pacing could be more sophisticated - it tends to conflict with platform best-practices in my opinion.
• Integration with LinkedIn leads would give more accurate picture of conversion volume I believe.
• More customizable alerts

It is very easy to use. I was able to find a lot of documents for it on the internet. Very good community support. There are lots of examples available to try. We mostly use a command-line user interface to interact with it. The CLI is also super easy to use and very easy to interact with

Incentivized

Shape Software is very easy to set up and use. The core functions and features require little explanation. The options and settings are easy to find and the capabilities of the platform are apparent to the user after just a few minutes of use.

We haven't used customer support. We mostly used the community version. We build a multi-node HAProxy cluster with HA to the proxy itself using opensource plugins available. With the support available on the internet and the documents available we don't need to use much customer support.

Incentivized

I never had the need or opportunity to work with support.

We chose HA Proxy because it is cheaper than a hardware balancer, it is an open-source solution with a large community behind it and with constant updates. It also allows custom scripts according to needs.HA Proxy is a solution used in many internet sites like GitHub, Reddit, Twitter, and Tuenti.

Incentivized

Shape Software is very user-friendly and easy to set up. The controls and settings are very straightforward and the core functions (onboarding new accounts, creating new budgets, managing budgets, etc) are easily understood. The customizable alerts and budget intervals provide modularity for different situations and provide significant peace-of-mind. The automations are less impressive in that they generally conflict with ad platform automation in my opinion. Automated bidding and budgeting is hindered by third-party automations like Shape Software and the performance Shape Software features provide doesn't justify forgoing that technology in the ad platforms in my opinion.

• Significantly lower investment vs competitors. In the case of F5s we have Virtual Editions so we're paying for the hardware to run it on top of the several thousand dollar licenses that are required for each pair and we currently have a pair of F5s per client so there's a huge potential for cost savings there.
• Requires our network engineers to learn a new skill or our Systems engineers to take on the responsibility of managing the load balancers. It's not a huge difference either way, but it does impact the way we have done business in the past.

Incentivized

• Reliable protection against overspend
• Precise budget control
• Cross-platform visibility