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Hearsay, now part of Yext vs. Hitwise (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hearsay, now part of Yext

    Score8.9 out of 10
    N/AAfter the August 2024 acquisition, Hearsay Systems joined Yext, combining Yext's digital presence management with Hearsay's compliant customer engagement tools.N/A

    Hitwise (discontinued)

    Score8 out of 10
    N/AHitwise was a competitor comparison intelligence and audience intelligence platform from Connexity in Santa Monica (who acquired Hitwise and its technology in 2015 from Experian), which allowed users to discover characteristics unique to their audience vis-a-vis the customers of a competitor to to fine tune and improve future marketing efforts and outreach to new customers. Hitwise was discontinued in 2020.N/A
    Pricing
    Hearsay, now part of YextHitwise (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Hearsay, now part of YextHitwise (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
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    Hearsay, now part of YextHitwise (discontinued)
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    User Ratings
    Hearsay, now part of YextHitwise (discontinued)
    Likelihood to Recommend
    9.0
    (1 ratings)
    7.0
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Hearsay, now part of YextHitwise (discontinued)
    Likelihood to Recommend
    Yext
    Apart from a few limitations, Hearsay Social is an excellent tool for managing your social media posts in one place. Its user-friendly interface allows you to analyze, track, schedule, and automate social media posts. This is a must in today's age. It saves a lot of stress and handwork and makes you efficient as it gives you tools to analyze the results of your posts in terms of reach, viewership, etc. Thereby helping you to formulate your social media strategy.
    Incentivized
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    Discontinued Products
    Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger. Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.
    Incentivized
    Read full review
    Pros
    Yext
    • Single dashboard of all your social media channels
    • Automation of posts
    • Scheduled posting as per design
    • Great for analytics & customer Interactions
    Incentivized
    Read full review
    Discontinued Products
    • Up/down stream traffic
    • Search term identification
    • Geographic location
    • Specific site data for small scale websites
    Incentivized
    Read full review
    Cons
    Yext
    • Lacks ability for significant flexibility and customization
    • Mobile app sometimes does not save the posts that are edited
    • It does allow you to tag or hashtag any post.
    Incentivized
    Read full review
    Discontinued Products
    • Sometimes the insights seem a little bit basic
    • Reporting function is hard to deal with sometimes
    • Access to sales/purchase data
    Incentivized
    Read full review
    Usability
    Yext
    If you wish to reduce stress of managing multiple social media handles from a single place, you can use Hearsay Social. Hearsay Social helps you analyze, automate, schedule posts and even give ideas for posts. Rather than multitasking, one would obliviously choose a single place to track your posts. It also fares greatly as compared to its competitors. It has a great interface. Very easy and simple to use.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Yext
    1. Simple to Use. 2. User Friendly Interface 3. Great Features 4. Very Few Limitations. 5. Automates my Tasks
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Yext
    Facebook Business Manager is also good however it has some limitations like it's very difficult to remove an ad account, we cannot schedule shared posts and the user interface is a bit complicated and not user-friendly. I like the user interface of Hearsay Social. I find it very simple and easy to use. Also, it has all the features that you might require in Social Media Management tool.
    Incentivized
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    Discontinued Products
    Selected Hitwise because it is much better for insights on small-scale websites
    Incentivized
    Read full review
    Return on Investment
    Yext
    • It has helped us save time in maintaining our social media handles
    • It gave us a lot of intelligent insights on our posts, thereby helping improve our marketing strategy to perform better every time
    • It helped us design our posts better based on inputs & design ideas based on our past posts
    Incentivized
    Read full review
    Discontinued Products
    • Media planning
    • SEO
    Incentivized
    Read full review
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