Overall Satisfaction with Hitwise
Hitwise is used mainly to look at online consumer behavior for search terms, traffic trends (seasonal or non) and up/downstream sites being used across industries, brands and products. Using Hitwise helps us make grounded media and strategy recommendations. Many of our clients are very small, so Hitwise is our best solution vs. Comscore.
- Up/down stream traffic
- Search term identification
- Geographic location
- Specific site data for small scale websites
- Sometimes the insights seem a little bit basic
- Reporting function is hard to deal with sometimes
- Access to sales/purchase data
- Media planning
- SEO
Selected Hitwise because it is much better for insights on small-scale websites