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Hearsay, now part of Yext vs. SmartFocus, now part of Actito

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hearsay, now part of Yext

    Score8.9 out of 10
    N/AAfter the August 2024 acquisition, Hearsay Systems joined Yext, combining Yext's digital presence management with Hearsay's compliant customer engagement tools.N/A

    SmartFocus, now part of Actito

    Score7.3 out of 10
    N/ASmartFocus offers real-time interaction management software. Their messaging cloud marketing platform encompasses email, social, mobile and analytics capabilities. Founded in 1999 as EmailVision, SmartFocus has grown to serve customers across the globe; SmartFocus boasts over 2,500 customers of its Message Cloud, including HP, Mercedes-Benz, and others. It's features are relatively broad and encompassing, though central to it is the ability to build and launch email marketing campaigns. It also…N/A
    Pricing
    Hearsay, now part of YextSmartFocus, now part of Actito
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Hearsay, now part of YextSmartFocus, now part of Actito
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Hearsay, now part of YextSmartFocus, now part of Actito
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    Score7.8 out of 10
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    Medium-sized Companies
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    Score9.1 out of 10
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    Enterprises
    SAP Service Cloud
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    Hearsay, now part of YextSmartFocus, now part of Actito
    Likelihood to Recommend
    9.0
    (1 ratings)
    7.0
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Hearsay, now part of YextSmartFocus, now part of Actito
    Likelihood to Recommend
    Yext
    Apart from a few limitations, Hearsay Social is an excellent tool for managing your social media posts in one place. Its user-friendly interface allows you to analyze, track, schedule, and automate social media posts. This is a must in today's age. It saves a lot of stress and handwork and makes you efficient as it gives you tools to analyze the results of your posts in terms of reach, viewership, etc. Thereby helping you to formulate your social media strategy.
    Incentivized
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    Actito
    Before we used SmartFocus we had a simple bespoke drag and drop builder, where we could add as many "templates" as we wanted. In SmartFocus, the drag and drop builder is smoother and better, but you can't add your own templates. If you are happy with the provided templates, then building newsletters will be really good experience.
    Incentivized
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    Pros
    Yext
    • Single dashboard of all your social media channels
    • Automation of posts
    • Scheduled posting as per design
    • Great for analytics & customer Interactions
    Incentivized
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    Actito
    • Push newsletters to customers
    • Managing campaigns
    • Drag and drop builder
    Incentivized
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    Cons
    Yext
    • Lacks ability for significant flexibility and customization
    • Mobile app sometimes does not save the posts that are edited
    • It does allow you to tag or hashtag any post.
    Incentivized
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    Actito
    • Drag and drop builder
    • 2-factor authentication
    • Internal integration (the system is too big for an average user what make it hard to use sometimes)
    • Image gallery reliability
    Incentivized
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    Usability
    Yext
    If you wish to reduce stress of managing multiple social media handles from a single place, you can use Hearsay Social. Hearsay Social helps you analyze, automate, schedule posts and even give ideas for posts. Rather than multitasking, one would obliviously choose a single place to track your posts. It also fares greatly as compared to its competitors. It has a great interface. Very easy and simple to use.
    Incentivized
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    Actito
    No answers on this topic
    Support Rating
    Yext
    1. Simple to Use. 2. User Friendly Interface 3. Great Features 4. Very Few Limitations. 5. Automates my Tasks
    Incentivized
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    Actito
    No answers on this topic
    Alternatives Considered
    Yext
    Facebook Business Manager is also good however it has some limitations like it's very difficult to remove an ad account, we cannot schedule shared posts and the user interface is a bit complicated and not user-friendly. I like the user interface of Hearsay Social. I find it very simple and easy to use. Also, it has all the features that you might require in Social Media Management tool.
    Incentivized
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    Actito
    We need a service where we can have support when necessary and a system that will handle a high amount of campaigns, with the functionality where even a junior member of the team can create a campaign from assets provided by the graphic team. SmartFocus has that.
    Incentivized
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    Return on Investment
    Yext
    • It has helped us save time in maintaining our social media handles
    • It gave us a lot of intelligent insights on our posts, thereby helping improve our marketing strategy to perform better every time
    • It helped us design our posts better based on inputs & design ideas based on our past posts
    Incentivized
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    Actito
    • By using Smart Focus we massively cut the cost of creating a new e-mail campaign
    • On the other hand, the cost of SmartFocus is much higher than a competitor
    Incentivized
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