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A few words about SmartFocus
September 14, 2017

A few words about SmartFocus

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with SmartFocus

We use SmartFocus to send our newsletter campaigns. As we are quite busy (around 3-4 campaigns/week across 7 different websites) we need a system that will allow us to deliver what is necessary. SmartFocus also has the functionality to manage transactional emails (so, all the order confirmation emails could be also sent and managed through the system).
  • Push newsletters to customers
  • Managing campaigns
  • Drag and drop builder
  • Drag and drop builder
  • 2-factor authentication
  • Internal integration (the system is too big for an average user what make it hard to use sometimes)
  • Image gallery reliability
  • By using Smart Focus we massively cut the cost of creating a new e-mail campaign
  • On the other hand, the cost of SmartFocus is much higher than a competitor
We need a service where we can have support when necessary and a system that will handle a high amount of campaigns, with the functionality where even a junior member of the team can create a campaign from assets provided by the graphic team. SmartFocus has that.
Before we used SmartFocus we had a simple bespoke drag and drop builder, where we could add as many "templates" as we wanted. In SmartFocus, the drag and drop builder is smoother and better, but you can't add your own templates. If you are happy with the provided templates, then building newsletters will be really good experience.