SmartFocus, now part of Actito

Score7.3 out of 10

5 Reviews and Ratings

What is SmartFocus, now part of Actito?

SmartFocus offers real-time interaction management software. Their messaging cloud marketing platform encompasses email, social, mobile and analytics capabilities. Founded in 1999 as EmailVision, SmartFocus has grown to serve customers across the globe; SmartFocus boasts over 2,500 customers of its Message Cloud, including HP, Mercedes-Benz, and others. It's features are relatively broad and encompassing, though central to it is the ability to build and launch email marketing campaigns. It also features mobile push notifications, social "listening" to glean information from disparate sources and marketing intelligence, and omnichannel personalization and retargeting.

SmartFocus was acquired and is now supported by Actito (June 2019).

Categories & Use Cases

Real-Time Interaction Management

Verified User

Professional in Marketing (51-200 employees employees)

Pros

Push newsletters to customers
Managing campaigns
Drag and drop builder

Cons

Drag and drop builder
2-factor authentication
Internal integration (the system is too big for an average user what make it hard to use sometimes)
Image gallery reliability

Return on Investment

By using Smart Focus we massively cut the cost of creating a new e-mail campaign
On the other hand, the cost of SmartFocus is much higher than a competitor

Alternatives Considered

Pure360 and MailChimp

Other Software Used

Teamwork Desk, Skype, Adobe Photoshop