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### Email Marketing Strategies
Users have expressed mixed opinions regarding the email marketing strategies offered by SmartFocus, now part of Actito. Some users appreciate the platform's ability to enhance their email campaigns through A/B testing, clear reporting functions, and high deliverability scores. On the other hand, some users find the platform more expensive compared to others, despite acknowledging its value. The programmatic capabilities within email campaigns and the simplicity of testing with stored user data have been highlighted as positive aspects. Additionally, the WYSIWYG email designer is praised for its functionality in creating visually appealing emails linked to the data stored in the system.

### Customer Segmentation
Users consistently praise SmartFocus, now part of Actito, for its robust customer segmentation capabilities, highlighting its effectiveness in creating targeted segments and conducting tests to optimize customer engagement. While some users express mixed opinions about certain aspects of the tool, the general sentiment leans towards acknowledging its strength in customer segmentation. The ability to efficiently build segments and conduct tests to refine customer targeting strategies is a key factor that users appreciate in SmartFocus, now part of Actito.

### Campaign Management
Users also appreciate the programmatic capabilities within SmartFocus, now part of Actito, for email campaigns, highlighting its simplicity in testing and the efficient storage of user data for testing purposes. The overall sentiment regarding the campaign management functionality of SmartFocus, now part of Actito, seems to be positive, with users finding it user-friendly and time-saving for testing and optimizing marketing campaigns.

Users have made several recommendations based on their experiences with the software. Firstly, it is important to work closely with the account manager to get the most out of the tool. Users have found that utilizing all available tools helps analyze the user base and optimize the marketing journey. 

Secondly, some users caution against using the software if it is overkill for your needs, suggesting that other users may need to adapt their requirements or consider purchasing a more customized solution. It is recommended to articulate your goals and research multiple vendors before making a decision.

Lastly, users advise considering whether you want full marketing automation and comparing pricing models. Smart Focus offers three products, with the most comprehensive one costing over £60k. They recommend contacting the company for a trial before making a large investment. 

Overall, users suggest that the company continues improving their interface and utilizing the software's tools effectively. However, one user advises against using the software due to a week-long offline period they experienced.

Additionally, users recommend leveraging the software's API for sending post-interaction emails, as it has positively impacted page views, time on site, conversions, and revenue.

Powerful tool for personalizing and optimizing email marketing campaigns:
- Many users have found SmartFocus to be a powerful tool that allows them to personalize and optimize their email marketing campaigns. This feature has been praised by numerous reviewers who appreciate the ability to analyze customer data and behavior in order to segment audiences. This targeted approach of delivering highly relevant and personalized content is seen as a great way to increase engagement and conversions, as mentioned by several customers. The reporting functions provided by SmartFocus are also appreciated for tracking the effectiveness of email campaigns. Additionally, the A/B testing options allow users to test different strategies and find what works best for their customers. The delivery speed and deliverability scores are high once the IP addresses are established, ensuring that emails reach recipients promptly. Customer support is another aspect that receives positive feedback, with users praising the helpfulness and availability of the support team. Overall, SmartFocus offers a user-friendly interface with drag-and-drop functionality that simplifies the process of creating personalized content and improving the overall effectiveness of email marketing efforts.


Confusing User Interface: Some users have found the user interface of SmartFocus to be confusing and difficult to navigate, making it challenging for them to effectively use the software. They have encountered difficulties in finding specific elements as the interface requires scrolling.

Limited Features and Capabilities: The software has limitations in terms of features and capabilities that don't align with the specific needs and goals of some businesses. These limitations have left some users wanting more comprehensive functionality.

Troublesome Integration: Integration with existing systems has been troublesome for some users, causing frustration as they struggle to seamlessly connect SmartFocus with their other tools and platforms.

SmartFocus is an AI-powered email marketing platform that has proven to be invaluable for businesses looking to optimize and personalize their campaigns. Users have reported significant improvements in open and click-through rates, as well as increased engagement and conversions. By leveraging artificial intelligence and machine learning, SmartFocus can analyze customer data and behaviors to segment audiences and create personalized content. This level of personalization helps businesses target specific customer segments effectively, resulting in more targeted messaging and higher response rates.

One of the key benefits of using SmartFocus is its ability to automate repetitive and time-consuming tasks associated with email marketing. This automation not only saves valuable time but also allows businesses to scale and manage multiple accounts effortlessly. Additionally, SmartFocus's capability to handle large amounts of customer data provides businesses with contextual elements for creating highly personalized campaigns.

Another crucial use case for SmartFocus is its role in maintaining consistent communication with customers while consolidating data. Businesses can leverage the platform to stay in touch with existing customers through nurturing campaigns, real-time product distribution, and personalized information. As a result, users have reported doubling their email sales and achieving improved customer engagement.

Furthermore, SmartFocus enables efficient management of all business emails by handling newsletter and transactional campaigns seamlessly. This feature ensures that businesses can reach a large number of potential customers effortlessly, saving both time and manpower.

Overall, SmartFocus has proven to be a valuable tool for businesses seeking to enhance their email marketing efforts. With its AI-driven personalization capabilities, automation features, and ability to handle large volumes of customer data, SmartFocus empowers businesses to optimize their campaigns, improve conversion rates, and strengthen their relationships with customers.

SmartFocus, now part of Actito

Real-Time Interaction Management (RTIM) Software leverages customer data combined with most recent customer behavior to generate personalized, 1:1 marketing messages and offers in real-time. Essential to this is a business rules engine, and decision analytics relying on big data.

Real-Time Interaction Management

Likelihood to Recommend

Actito

Are you ready to smash email benchmarks?

In a crowded inbox it’s hard to stand out and sending stale emails with static content will get you nowhere with your email marketing.  You need the world’s most advanced platform to help you smash email benchmarks.

Talk to us about making your email smarter: www.smartfocus.com/smarteremail

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Talk to us:

Website: http://www.smartfocus.com
Contact: http://www.smartfocus.com/more/contact
Twitter: http://www.twitter.com/SmartFocusWorld
Facebook: http://www.facebook.com/SmartFocus

Intuit Mailchimp

Adobe PhotoShop

Pure360

Skype (discontinued)

Teamwork Desk module

SmartFocus 2017-09-12 16:04:04

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Real-Time Interaction Management Software

We use SmartFocus to send our newsletter campaigns. As we are quite busy (around 3-4 campaigns/week across 7 different websites) we need a system that will allow us to deliver what is necessary. SmartFocus also has the functionality to manage transactional emails (so, all the order confirmation emails could be also sent and managed through the system).

Push newsletters to customers
Managing campaigns
Drag and drop builder

Drag and drop builder
2-factor authentication
Internal integration (the system is too big for an average user what make it hard to use sometimes)
Image gallery reliability

By using Smart Focus we massively cut the cost of creating a new e-mail campaign
On the other hand, the cost of SmartFocus is much higher than a competitor

SmartFocus, now part of Actito

Overview

What is SmartFocus, now part of Actito?