Hearsay, now part of Yext vs. Zedo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hearsay, now part of Yext
Score 8.9 out of 10
N/A
After the August 2024 acquisition, Hearsay Systems joined Yext, combining Yext's digital presence management with Hearsay's compliant customer engagement tools.N/A
Zedo
Score 6.0 out of 10
N/A
N/A
$15
Starting Price Per Month
Pricing
Hearsay, now part of YextZedo
Editions & Modules
No answers on this topic
Subscription
$15.00
Starting Price Per Month
Offerings
Pricing Offerings
Hearsay, now part of YextZedo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Hearsay, now part of YextZedo
Features
Hearsay, now part of YextZedo
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Zedo
10.0
1 Ratings
24% above category average
Ad campaign creation00 Ratings10.01 Ratings
Ad deployment00 Ratings10.01 Ratings
Display advertising00 Ratings10.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Zedo
9.6
1 Ratings
21% above category average
Ad dashboards00 Ratings9.01 Ratings
Ad performance reports00 Ratings10.01 Ratings
Ad conversion tracking00 Ratings10.01 Ratings
Cross-channel ad management00 Ratings9.01 Ratings
Ad forecasting and optimization00 Ratings10.01 Ratings
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User Ratings
Hearsay, now part of YextZedo
Likelihood to Recommend
9.0
(1 ratings)
8.0
(1 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Hearsay, now part of YextZedo
Likelihood to Recommend
Yext
Apart from a few limitations, Hearsay Social is an excellent tool for managing your social media posts in one place. Its user-friendly interface allows you to analyze, track, schedule, and automate social media posts. This is a must in today's age. It saves a lot of stress and handwork and makes you efficient as it gives you tools to analyze the results of your posts in terms of reach, viewership, etc. Thereby helping you to formulate your social media strategy.
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Zedo
The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
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Pros
Yext
  • Single dashboard of all your social media channels
  • Automation of posts
  • Scheduled posting as per design
  • Great for analytics & customer Interactions
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Zedo
  • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
  • Post-campaign reporting.
  • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
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Cons
Yext
  • Lacks ability for significant flexibility and customization
  • Mobile app sometimes does not save the posts that are edited
  • It does allow you to tag or hashtag any post.
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Zedo
  • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
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Usability
Yext
If you wish to reduce stress of managing multiple social media handles from a single place, you can use Hearsay Social. Hearsay Social helps you analyze, automate, schedule posts and even give ideas for posts. Rather than multitasking, one would obliviously choose a single place to track your posts. It also fares greatly as compared to its competitors. It has a great interface. Very easy and simple to use.
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Zedo
No answers on this topic
Support Rating
Yext
1. Simple to Use. 2. User Friendly Interface 3. Great Features 4. Very Few Limitations. 5. Automates my Tasks
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Zedo
No answers on this topic
Alternatives Considered
Yext
Facebook Business Manager is also good however it has some limitations like it's very difficult to remove an ad account, we cannot schedule shared posts and the user interface is a bit complicated and not user-friendly. I like the user interface of Hearsay Social. I find it very simple and easy to use. Also, it has all the features that you might require in Social Media Management tool.
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Zedo
I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
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Return on Investment
Yext
  • It has helped us save time in maintaining our social media handles
  • It gave us a lot of intelligent insights on our posts, thereby helping improve our marketing strategy to perform better every time
  • It helped us design our posts better based on inputs & design ideas based on our past posts
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Zedo
  • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
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ScreenShots