Zedo stepped in and saved the day
October 30, 2015
Zedo stepped in and saved the day
Score 8 out of 10
Vetted Review
Verified User
Software Version
campaign management and Rich Media ad unit creation
Modules Used
- campaign management and Rich Media ad unit creation
Overall Satisfaction with Zedo
I managed all digital operations for NewBay Media and needed some ad operations/campaign management help. We were replacing our current vendor and I needed someone who had offshore support (for cost-savings) and someone local in NYC for customer service needs if we had questions about campaign set ups or any other questions. Zedo was used by my two campaign managers and they found the process very easy to adopt with excellent communication. Beyond campaign management, Zedo also had the ability to create rich media ad units which we could then provide to advertisers for a fee. It was a great way for our internal sales team to offer additional services to their clients and increase our revenue.
- Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
- Post-campaign reporting.
- Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
- They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
- At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.