Helixa vs. Pulsar RESEARCH

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Helixa
Score 10.0 out of 10
N/A
Helixa Discovery, from Helixa in New York, is the company's core analytics engine that equips users with the tools to understand what’s distinctive about any audience and what they care about.N/A
Pulsar RESEARCH
Score 9.0 out of 10
N/A
Pulsar RESEARCH, from Pulsar headquartered in London, includes continuous and one-off research programs integrating quantitative and qualitative methodologies, to turn audience data into strategic insight.N/A
Pricing
HelixaPulsar RESEARCH
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
HelixaPulsar RESEARCH
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
HelixaPulsar RESEARCH
Small Businesses
Talkwalker
Talkwalker
Score 8.6 out of 10
Talkwalker
Talkwalker
Score 8.6 out of 10
Medium-sized Companies
Talkwalker
Talkwalker
Score 8.6 out of 10
Talkwalker
Talkwalker
Score 8.6 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.6 out of 10
Talkwalker
Talkwalker
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HelixaPulsar RESEARCH
Likelihood to Recommend
10.0
(1 ratings)
9.0
(1 ratings)
User Testimonials
HelixaPulsar RESEARCH
Likelihood to Recommend
Helixa
Users have to be upfront with clients on where Helixa is pulling data from or they could get the wrong idea about the insights. Helixa pulls from a number of sources to gain insight but may not specifically be from the owned channel social audience. By using total social view, you can potentially get the audience data for your Twitter channel which can add specificity to your insights but they can differ from the overall consumer audience. Helixa is best used as a starting point, a place to get ideas and pull supporting data to understand patterns in behavior about an audience. I would not necessarily take its word as gospel, just one piece of a larger insight. My favorite section are the opinions as they show what is most important to the specific audience and can really help get the wheels turning. My least favorite section are the influencer categories. From my experience with Helixa, the influencers tend to skew political and mainstream which is not necessarily what clients are looking for when trying to understand what kind of people are influencing audiences. I also mind that Helixa pulls in a lot of unnecessary social apps like Flickr or Foursquare which are hardly used anymore.
Read full review
Pulsar
Pulsar is well suited for delivering social listening campaign insights and reporting over a longer period of time. The information and report we create are great... eventually, but it takes a long time to feel like they have gathered enough content that we can readily use. If they were able to speed up the delivery of the data and insights that would be incredibly helpful for our teams in many instances where we have a short runway to providing insights for our clients.
Read full review
Pros
Helixa
  • Visualization
  • Category organization
  • Valuable intelligence
Read full review
Pulsar
  • Social listening across multiple platforms
  • Identifies target audiences with easily understood data visualizations
  • Provides customizable, engaging reports with impressive quality assets
Read full review
Cons
Helixa
  • Loading times
  • Navigation
  • Easier Social Audience Uploads
Read full review
Pulsar
  • Pulsar is awesome. However it would be great if they were able to pull data and insights across a few other social platforms that we know our targets are using.
  • Having easily accessible "Hot To" videos on platform use would have definitely helped us get off the ground faster.
  • They should do away with the need to have to use boolean information in order to access deeper dives into searches.
Read full review
Alternatives Considered
Helixa
Helixa is just a completely different beast entirely. Where other consumer research boils down their insights into reports, Helixa allows you to go through audience data with a fine tooth comb, also providing the opportunity for direct comparison across different brands or demographic groups. While we did pick Helixa, I can’t emphasize the need for making Helixa one tool in a tool box. While Mintel was a tool we considered that was similar-ish, we also use Mintel now to help complement Helixas insights
Read full review
Pulsar
Pulsar does an excellent job standing up to and standing out from their competition. The thing that attracted us to the platform is its ongoing platform updates and improvements. A lot of SAS platforms get people to sign up and then they don't continue to refine their platform. They don't stay ahead of the curve in delivering leading-edge solutions. Pulsar has continued to modify and expand its solutions. That's really important - especially when you are recommending platform investments for your company... that last thing you want is to talk something up and then it doesn't deliver. Pulsar definitely has delivered.
Read full review
Return on Investment
Helixa
  • More creative pitches
  • The allure of data driven services
  • Signed scopes
Read full review
Pulsar
  • Ease of use
  • Great data visualization options
  • Increased client engagement during reporting and presentations
Read full review
ScreenShots