Consumer insights in a world of limited audience data

Our agency uses Helixa as just one tool in a large social intelligence tool kit to provide insights into consumer behavior that can support a larger social media audit and construction of a social strategy. Because social audience tools give you limited demographic, psychographic and consumption insights, Helixa is an amazing tool to get to understand both a current social audience and a potential customer base for a brand. Some of the most crucial questions Helixa answers is about interest affinity when planning a social and content strategy, improving cultural relevance and staying ahead of our competitors. I can send our content and social teams out with informed insights about content pillars, potential brand partners, and social behaviors to inform content calendars, future collabs and to understand their KPIs through the lens of their audience. I personally love Helixa’s interface. It’s visually pleasing and really easy to use data points for presentations. Because it pulls so much data, the loading times for Helixa can sometimes be maddening. In depth queries, especially if pulling for a large audience size, take minutes sometimes to load. Plus, if the loading takes to long or if you navigate away from the page for too long, the search times out and you have to start again. A small price to pay for much needed intelligence.