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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HiConversion

    Score10 out of 10
    N/AHiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A

    Lexer

    Score10 out of 10
    N/ALexer is an enterprise level, SaaS deployed web analytics solution built to drive personalization and omni-channel research.N/A
    Pricing
    HiConversionLexer
    Editions & Modules
    Community Edition
    Sponsored Trial
    Per website
    Enterprise
    Custom Quote
    Based on revenue and traffic volume
    No answers on this topic
    Offerings
    Pricing Offerings
    HiConversionLexer
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Features
    HiConversionLexer
    Testing and Experimentation
    Comparison of Testing and Experimentation features of HiConversion and Lexer
    Feature
    HiConversion
    8.6
    2 Ratings
    2% above category average
    Lexer
    -
    Ratings
    a/b experiment testing9.02 Ratings00 Ratings
    Split URL testing8.01 Ratings00 Ratings
    Multivariate testing8.02 Ratings00 Ratings
    Multi-page/funnel testing9.02 Ratings00 Ratings
    Cross-browser testing9.02 Ratings00 Ratings
    Mobile app testing8.01 Ratings00 Ratings
    Test significance9.02 Ratings00 Ratings
    Visual / WYSIWYG editor8.01 Ratings00 Ratings
    Advanced code editor8.02 Ratings00 Ratings
    Preview mode8.02 Ratings00 Ratings
    Test duration calculator9.01 Ratings00 Ratings
    Experiment scheduler9.01 Ratings00 Ratings
    Experiment workflow and approval9.01 Ratings00 Ratings
    Dynamic experiment activation9.01 Ratings00 Ratings
    Client-side tests9.02 Ratings00 Ratings
    Mutually exclusive tests8.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of HiConversion and Lexer
    Feature
    HiConversion
    8.3
    2 Ratings
    6% below category average
    Lexer
    -
    Ratings
    Standard visitor segmentation8.01 Ratings00 Ratings
    Behavioral visitor segmentation8.01 Ratings00 Ratings
    Traffic allocation control9.02 Ratings00 Ratings
    Website personalization8.02 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of HiConversion and Lexer
    Feature
    HiConversion
    8.5
    2 Ratings
    2% below category average
    Lexer
    -
    Ratings
    Heatmap tool8.02 Ratings00 Ratings
    Click analytics9.02 Ratings00 Ratings
    Scroll maps8.01 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.02 Ratings00 Ratings
    Goal tracking9.01 Ratings00 Ratings
    Test reporting9.01 Ratings00 Ratings
    Results segmentation9.02 Ratings00 Ratings
    CSV export8.02 Ratings00 Ratings
    Experiments results dashboard8.02 Ratings00 Ratings
    Best Alternatives
    HiConversionLexer
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HiConversionLexer
    Likelihood to Recommend
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    HiConversionLexer
    Likelihood to Recommend
    HiConversion
    HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
    Incentivized
    Read full review
    Lexer
    For any direct to consumer business that cares about their customer, and the message that they serve to those customers, then this is the tool for you. It is easy to "test and chase" into strategies by simultaneously creating multiple campaigns. Lexer's tool measures the performance of each for the continuous improvement of direct marketing decisions. It is also perfect if you're looking to turn responsive customer service strategies into proactive customer experiences. Their engage desktop tool significantly improves productivity, meaning some of your least productive staff can become high performers within the business and establish a platform against which they can grow.
    Incentivized
    Read full review
    Pros
    HiConversion
    • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
    • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
    • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
    Incentivized
    Read full review
    Lexer
    • Easy for all levels of employees to use.
    • Fast implementation with immediate learnings.
    Incentivized
    Read full review
    Cons
    HiConversion
    • Nothing but Increase marketing to better explain the technology.
    Incentivized
    Read full review
    Lexer
    • We are incredibly happy with the tool as is.
    Incentivized
    Read full review
    Support Rating
    HiConversion
    No answers on this topic
    Lexer
    Instant responses are available over the phone, Slack, or Email. We are also able to have meaningful top-to-top conversations where their President of North America will talk to ours as frequently as is needed. They are true partners who genuinely care about us as a client.
    Incentivized
    Read full review
    Alternatives Considered
    HiConversion
    We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
    Incentivized
    Read full review
    Lexer
    We decided not to pursue alternates to Lexer based on: 1. Value proposition. Lexer had the greatest value. 2. Our belief in other products' internal team and ongoing support capabilities. Other companies didn't feel as believable. 3. User interface. Lexer has done an incredible job making their tool extremely simple to use.
    Incentivized
    Read full review
    Return on Investment
    HiConversion
    • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
    • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
    • The tool was easy to get started with, and I see results, which is important to me.
    Incentivized
    Read full review
    Lexer
    • We're able to create strategies around lapsed customers and return this consumer subset to revenue.
    • We're able to more easily identify consumer purchasing habits to create customer journeys.
    Incentivized
    Read full review
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