HiConversion Reviews

5 Ratings
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Score 9.3 out of 100

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Evelina Grines | TrustRadius Reviewer
August 05, 2019

Working smarter, not harder

Score 10 out of 10
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HiConversion is primarily used by our marketing department, but the analytics component of the platform also helps inform our buying and finance departments. We use the platform to optimize the look and functionality of our ecommerce site. We want to be able to test designs and ideas against each other so we can truly see what our customers prefer and what will result in higher conversions.
  • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
  • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
  • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
  • We have had some issues with delays in the loading of treatments on our site which has made certain tests hard to accomplish or trust. This likely has a lot to do with our website speed, but has proved to be a challenge for us regardless.
  • Our team would have benefited from more hands on / in person training in the beginning, to allow us to better leverage all their tools. They have offered training but I believe we are still only scratching the surface.
I really think any ecommerce website would benefit from HiConversion. All websites can use optimization, but I am not sure how you'd establish the ROI on a site that is not trying to drive conversions / sales. I think as marketers we often believe we know what our customers want or what we think will work for them, but HiConversion allows us to really get to the bottom of what helps and what hurts us in a quantifiable way. We have done campaigns on our product page, our shopping cart and our homepage and each one has resulted in a significant lift in conversions.
Read Evelina Grines's full review

HiConversion Scorecard Summary

Feature Scorecard Summary

a/b experiment testing (1)
Multivariate testing (1)
Multi-page/funnel testing (2)
Cross-browser testing (1)
Test significance (1)
Advanced code editor (1)
Preview mode (1)
Client-side tests (1)
Traffic allocation control (1)
Website personalization (1)
Heatmap tool (1)
Click analytics (1)
Conversion tracking (1)
Results segmentation (1)
CSV export (1)
Experiments results dashboard (1)

About HiConversion

HiConversion is an eCommerce intelligence platform that helps merchants own the digital shopping experience to maximize growth.

The way people shop online is radically different than it was even 5 years ago. As a result, all eCommerce brands must now think of themselves as digital experiences, with mobile becoming increasingly the preferred way of buying online. This shift in consumer behavior has put eCommerce teams on watch: a one-size-fits-all user experience is no longer a viable strategy.

HiConversion equips eCommerce teams with Insights, Tools, and a Community to become the most successful they can be. HiConversion is designed to lead merchants towards creating winning digital experiences, connecting them to business goals, and maximizing growth.

Based in Florida, HiConversion was founded in 2006 and boasts customers from all over the world.

HiConversion Features

Testing and Experimentation Features
Has featurea/b experiment testing
Has featureSplit URL testing
Has featureMultivariate testing
Has featureMulti-page/funnel testing
Has featureCross-browser testing
Has featureMobile app testing
Has featureTest significance
Has featureVisual / WYSIWYG editor
Has featureAdvanced code editor
Does not have featurePage surveys
Does not have featureVisitor recordings
Has featurePreview mode
Has featureTest duration calculator
Has featureExperiment scheduler
Has featureExperiment workflow and approval
Has featureDynamic experiment activation
Has featureClient-side tests
Does not have featureServer-side tests
Has featureMutually exclusive tests
Audience Segmentation & Targeting Features
Has featureStandard visitor segmentation
Has featureBehavioral visitor segmentation
Has featureTraffic allocation control
Has featureWebsite personalization
Results and Analysis Features
Has featureHeatmap tool
Has featureClick analytics
Has featureScroll maps
Has featureForm fill analysis
Has featureConversion tracking
Has featureGoal tracking
Has featureTest reporting
Has featureResults segmentation
Has featureCSV export
Has featureExperiments results dashboard
Platform Features Features
Does not have featureAPI
Has featureWeb analytics integration
Does not have featureContent Management System Integration
Does not have featureSearch Engine Optimization/Marketing Integration
Does not have featureIntegration with CRM or DMP software

HiConversion Integrations

Shopify, BigCommerce, Salesforce Commerce Cloud, Magento Commerce, part of Adobe Commerce Cloud

HiConversion Competitors


  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional
EditionPricing DetailsTerms
Community EditionSponsored TrialPer website
EnterpriseCustom QuoteBased on revenue and traffic volume

HiConversion Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar
Professional Services
Product Training

HiConversion Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Languages: English