Item: HiConversion
Rating: 10
Author: Evelina Grines

Use Cases and Deployment Scope

HiConversion is primarily used by our marketing department, but the analytics component of the platform also helps inform our buying and finance departments. We use the platform to optimize the look and functionality of our ecommerce site. We want to be able to test designs and ideas against each other so we can truly see what our customers prefer and what will result in higher conversions.

Pros and Cons

Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.

We have had some issues with delays in the loading of treatments on our site which has made certain tests hard to accomplish or trust. This likely has a lot to do with our website speed, but has proved to be a challenge for us regardless.
Our team would have benefited from more hands on / in person training in the beginning, to allow us to better leverage all their tools. They have offered training but I believe we are still only scratching the surface.

Return on Investment

We have seen a +9.85% lift in conversion rate in the 4 months we have been using them. We expect this number will continue to increase.
Testing we have done with HiConversion is allowing us to implement proven designs and experiences in to our upcoming new website launch.

Alternatives Considered

We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself.

Other Software Used

Yotpo, IBM Watson Campaign Automation

Likelihood to Recommend

I really think any ecommerce website would benefit from HiConversion. All websites can use optimization, but I am not sure how you'd establish the ROI on a site that is not trying to drive conversions / sales. I think as marketers we often believe we know what our customers want or what we think will work for them, but HiConversion allows us to really get to the bottom of what helps and what hurts us in a quantifiable way. We have done campaigns on our product page, our shopping cart and our homepage and each one has resulted in a significant lift in conversions.

Working smarter, not harder

Software Version

Overall Satisfaction with HiConversion