Hitwise (discontinued) vs. LSEG Eikon

Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger. Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.

Incentivized

Very likely to recommend to a colleague if he deals with researching companies on a day-to-day basis since it captures real-time market data, financial information such as income statements and balance sheet items, as well as news items around strategic updates and analyst reports from top investment banks.

Incentivized

• Up/down stream traffic
• Search term identification
• Geographic location
• Specific site data for small scale websites

Incentivized

• ESG ratings - allowing us to benchmark practices and reporting.
• Real time market data - allowing us to track target companies.
• Financial information - allows us to gauge companies' historical and forecasted performance.

Incentivized

• Sometimes the insights seem a little bit basic
• Reporting function is hard to deal with sometimes
• Access to sales/purchase data

Incentivized

• Not very easy to navigate - needs user to spend time.
• Should have an intelligent search option to enable targeted search.
• Should have more granular coverage in terms of financials.

Incentivized

Selected Hitwise because it is much better for insights on small-scale websites

Incentivized

Refinitiv Eikon is a wholesome product that scores over the above products in terms of the coverage universe, features, and credibility of data Refinitiv Eikon is a go-to source for financial and ESG data, whose credibility is well established in the industry and scores above other competitors in this aspect.

Incentivized

• Media planning
• SEO

Incentivized

• Negative - Tool is pricey so not everybody can afford.
• Positive - Coverage of real time market data is unmatched.
• Positive - ESG data coverage is very useful.

Incentivized