TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hygraph

    Score9 out of 10
    N/AHygraph (previously GraphCMS) is a native GraphQL Headless Content Management System (CMS) and now evolved as a Federated Content Platform, enabling teams across the world to unify, structure, enrich and distribute content from anywhere to anywhere.

    $299

    per month

    Optimizely One

    Score7.3 out of 10
    N/AOptimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth, powering the marketing and digital lifecycle from planning to analysis through a unified workflow. Optimizely One accelerates every step of the process with embedded AI.N/A
    Pricing
    HygraphOptimizely One
    Editions & Modules
    Professional
    $299
    per month per project
    Scale
    $899
    per month per project
    Enterprise
    Custom
    No answers on this topic
    Offerings
    Pricing Offerings
    HygraphOptimizely One
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details35% discount for annual pricing.—
    More Pricing Information
    Features
    HygraphOptimizely One
    Hybrid CMS
    Comparison of Hybrid CMS features of Hygraph and Optimizely One
    Feature
    Hygraph
    8.7
    1 Ratings
    4% above category average
    Optimizely One
    -
    Ratings
    Collaborative editing8.01 Ratings00 Ratings
    Content templates10.01 Ratings00 Ratings
    Approval and authoring workflows8.01 Ratings00 Ratings
    Best Alternatives
    HygraphOptimizely One
    Small Businesses
    No answers on this topic
    Yext
    Score6.8 out of 10
    Medium-sized Companies
    No answers on this topic
    Sitecore Digital Experience Platform
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Progress Sitefinity
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HygraphOptimizely One
    Likelihood to Recommend
    8.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    HygraphOptimizely One
    Likelihood to Recommend
    Hygraph
    I would recommend GraphCMS to anyone who is also using Gatsby to build their website. If not, I would recommend them to consider GraphCMS but also consider other options. GraphCMS is a tool in which you are responsible to make the most out of it, but sometimes this requires more time and knowledge than a normal engineer may be able to handle. But with more time and attention, the reward of off-lifting content creation from the developers is a huge time saver in the long run.
    Incentivized
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    Optimizely
    It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
    Incentivized
    Read full review
    Pros
    Hygraph
    • GraphCMS is easy to work with from the "non-engineer" side of things.
    • GraphCMS is very flexible on what data models we can create and how those models are formed.
    • GraphCMS uses Graph API, which is easy to write (compared to older API patterns).
    Incentivized
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    Optimizely
    • Provides quicker release cycle for the way the product cards should be displayed.
    • Provides feedback for new product introduction and how it'll be perceived.
    • Allows rapid blackout from user experience changes that alters traffic flow.
    Incentivized
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    Cons
    Hygraph
    • GraphCMS is very expensive at the enterprise level.
    • GraphCMS requires deep knowledge of the system and requires lots of time to be efficient with it (especially around creating specific data patterns/relationships).
    • Multiple times a day, the system will give us errors when attempting to save something but the errors are unclear as to what went wrong (can be irritating).
    Incentivized
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    Optimizely
    • Can use better interface for managing test, including scheduling and notification.
    • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
    • Notification on various aspects can be made more powerful and granular if such a need arise.
    Incentivized
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    Alternatives Considered
    Hygraph
    We picked GraphCMS since it used Graph API and easily integrated it into our Gatsby website. It was also cheap (free) and easy to test out the product, making it easier to prove to our company we should pay for the product in the long run. Lastly, it seems to have a bunch of support from other developers which makes us confident will be around for a while (and we won't need to replace it anytime soon). Note: I also looked at Directus and DatoCMS but these were not options within TrustRadius
    Incentivized
    Read full review
    Optimizely
    There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
    Incentivized
    Read full review
    Return on Investment
    Hygraph
    • Better use of time for our engineers in the long run.
    • More control of content for people outside of the engineer team.
    • Allows people to edit the content on their own, so they don't need to wait until a developer is available to add something to the website.
    Incentivized
    Read full review
    Optimizely
    • Almost immediate payoff in terms of the benefit.
    • Easy to justify the TTM benefits to upper management.
    • Still somewhat hard to justify ROI, though this is not my expertise.
    Incentivized
    Read full review
    ScreenShots

    Optimizely One Screenshots

    Screenshot of admin centerScreenshot of an Optimizely Content Management System content previewScreenshot of the integrations app directoryScreenshot of the reporting dashboardScreenshot of the Content Management System Visual Builder, used to create and edit dynamic experiences in the Visual Builder, no coding required.Screenshot of Content Marketing Platform Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.