Optimizely doesn't disappoint - you get what you paid for
Updated November 29, 2021

Optimizely doesn't disappoint - you get what you paid for

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Digital Experience Platform (formerly Episerver DXP)

Primarily used for controlled introduction of a feature. Perform A/B testing and fairly quickly determine the effectiveness of a proposed change in user experience.
  • Provides quicker release cycle for the way the product cards should be displayed.
  • Provides feedback for new product introduction and how it'll be perceived.
  • Allows rapid blackout from user experience changes that alters traffic flow.
  • Can use better interface for managing test, including scheduling and notification.
  • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
  • Notification on various aspects can be made more powerful and granular if such a need arise.
  • Speed to market.
  • Richness of user interaction data and possible AI/ML analyses.
  • Relatively quick learning curve for new team members.
  • Almost immediate payoff in terms of the benefit.
  • Easy to justify the TTM benefits to upper management.
  • Still somewhat hard to justify ROI, though this is not my expertise.
There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.

Do you think Optimizely Digital Experience Platform delivers good value for the price?

Yes

Are you happy with Optimizely Digital Experience Platform's feature set?

Yes

Did Optimizely Digital Experience Platform live up to sales and marketing promises?

No

Did implementation of Optimizely Digital Experience Platform go as expected?

Yes

Would you buy Optimizely Digital Experience Platform again?

Yes

It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.