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Google offers the Optimize A/B testing tool for testing website content and versions.Optimize is great for small businesses or those looking to get started in the experimentation world!Google Optimize is being used to optimize our live websites for conversion. We are working through a website optimization project where the last step of that process is to optimize. In conjunction with other research methods, we utilize Google Optimize for A/B and multivariate testing. We'll also start using Google Optimize for preliminary personalization on our websites.,Easy user interface that can be picked up on fast. Fairly easy troubleshooting when it comes to proper code placement and configuration. Fantastic reporting that clearly explains when your test has reached statistical significance. Great options for really granular targeting. Superb integration with Google Analytics.,The free version limits you to only 3 tests running at a time. Sometimes page flicker can occur and implementing the page hiding snippet via GTM is rather difficult.,9,We were able to increase our main KPI for conversions by almost 50% by testing button copy. We were able to increase secondary KPIs for conversions by almost 30% by testing form design.,Screaming Frog SEO Spider, Basecamp, HubSpot, Airtable, Canva, LaterGreat for quick and simple tests if you don't mind page flickering.We currently use Google Optimize for A/B and multivariate testing on our eCommerce site. We've been using it for testing submit forms, sign-up pages, and other pages and designs like cart and checkout. It is used mainly by the marketing department (with a bit of communication with IT, but only for setup purposes).,The interface is very easy and intuitive. You can quickly create a test and get it running in a few minutes. It connects very well with Google Analytics (in case you use it) so you can gather all the data quickly. You generally measure an A/B or MVT against a goal, so you quickly get all your GA goals, which makes it VERY easy to start a new test. Reporting is nice and easy. You can see quickly whether the test is a winner, amount of users, conversions, etc. We don't generally use the A/B test where you can edit your content directly on Optimize. We rather use the redirect (and we design the test), BUT it looks very easy to use, so for someone who really wants to make a very quick test (or doesn't have the support of IT), it's possible with that.,Integration is not good. You have to add a "flickering" code to avoid loading the actual page (in case you get the experiment and not the control). This is the main reason why I am giving them a low score. The flickering code doesn't show absolutely ANYTHING until the time you state. If you add a low time, it will show a page and then reload and show the new one, which confuses the user. So this is a very bad experience from the user's perspective. Documentation regarding the "flickering" thing is not that accurate. It took a lot of time to actually get it to work. Debugging needs to improve.,7,Definitely, testing is an ROI-positive activity, mainly because you can get lessons. For us, this was very important in understanding our CTA and value propositions that resonated more with our customers. As an ROI downside, the flickering issue and all the problems it causes with users not understanding what's going on (including bouncers) has to be taken into account.,,Zapier, LastPass, Amazon Simple Email Service, Amazon Elastic Compute Cloud (EC2), Amazon S3 (Simple Storage Service)Solid for Starting OutWe used Google Optimize to test different variations of the webpages where getting improving lead conversion was important. It was just used in Marketing since that is where optimization comes in. We used the free version and it allowed us to make edits to pages and create variations in a very simple interface.,Make edits without technical knowledge Understand results of campaigns using math Control who sees the tests,The interaction of the goals of tests and Google Analytics goals was a little clunky If you have different analytics accounts other than Google, it gets messy,9,There was a positive ROI since the program has a free tier.,Unbounce
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Google Optimize
9 Ratings
Score 7.5 out of 101
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Google Optimize Reviews

Google Optimize
9 Ratings
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Score 7.5 out of 101
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Meredith Walter profile photo
May 25, 2019

Google Optimize Review: "Optimize is great for small businesses or those looking to get started in the experimentation world!"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Optimize is being used to optimize our live websites for conversion. We are working through a website optimization project where the last step of that process is to optimize. In conjunction with other research methods, we utilize Google Optimize for A/B and multivariate testing. We'll also start using Google Optimize for preliminary personalization on our websites.
  • Easy user interface that can be picked up on fast.
  • Fairly easy troubleshooting when it comes to proper code placement and configuration.
  • Fantastic reporting that clearly explains when your test has reached statistical significance.
  • Great options for really granular targeting.
  • Superb integration with Google Analytics.
  • The free version limits you to only 3 tests running at a time.
  • Sometimes page flicker can occur and implementing the page hiding snippet via GTM is rather difficult.
Google Optimize is great for those who have Google Analytics as their web analytics provider. It's also a great experimentation tool for those just beginning A/B and multivariate testing in their organization or even small business.
Read Meredith Walter's full review
Santiago Valdés profile photo
February 16, 2019

Google Optimize Review: "Great for quick and simple tests if you don't mind page flickering."

Score 7 out of 10
Vetted Review
Verified User
Review Source
We currently use Google Optimize for A/B and multivariate testing on our eCommerce site.
We've been using it for testing submit forms, sign-up pages, and other pages and designs like cart and checkout. It is used mainly by the marketing department (with a bit of communication with IT, but only for setup purposes).
  • The interface is very easy and intuitive. You can quickly create a test and get it running in a few minutes.
  • It connects very well with Google Analytics (in case you use it) so you can gather all the data quickly. You generally measure an A/B or MVT against a goal, so you quickly get all your GA goals, which makes it VERY easy to start a new test.
  • Reporting is nice and easy. You can see quickly whether the test is a winner, amount of users, conversions, etc.
  • We don't generally use the A/B test where you can edit your content directly on Optimize. We rather use the redirect (and we design the test), BUT it looks very easy to use, so for someone who really wants to make a very quick test (or doesn't have the support of IT), it's possible with that.
  • Integration is not good. You have to add a "flickering" code to avoid loading the actual page (in case you get the experiment and not the control). This is the main reason why I am giving them a low score. The flickering code doesn't show absolutely ANYTHING until the time you state. If you add a low time, it will show a page and then reload and show the new one, which confuses the user. So this is a very bad experience from the user's perspective.
  • Documentation regarding the "flickering" thing is not that accurate. It took a lot of time to actually get it to work. Debugging needs to improve.
We are not experts in testing, so there are probably better and more equipped alternatives out there but for our small organization with limited testing resources, this works fine. If you are a small team and you need to manage a few tests at the same time, this is probably the right choice considering it's free. If you are a bigger team that needs to add way more data and complexity to your tests you shouldn't use Google Optimize as integration might be hard. Also, if you can't stand the "flickering," try something else.
Read Santiago Valdés's full review
No photo available
April 08, 2019

Google Optimize Review: "Solid for Starting Out"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We used Google Optimize to test different variations of the webpages where getting improving lead conversion was important. It was just used in Marketing since that is where optimization comes in. We used the free version and it allowed us to make edits to pages and create variations in a very simple interface.
  • Make edits without technical knowledge
  • Understand results of campaigns using math
  • Control who sees the tests
  • The interaction of the goals of tests and Google Analytics goals was a little clunky
  • If you have different analytics accounts other than Google, it gets messy
If you don't have any budget for optimizing and want something simple, Google Optimize works well.
Read this authenticated review

Google Optimize Scorecard Summary

Feature Scorecard Summary

a/b experiment testing (1)
10
Split URL testing (1)
9
Multivariate testing (1)
10
Test significance (1)
10
Visual / WYSIWYG editor (1)
10
Advanced code editor (1)
8
Standard visitor segmentation (1)
10
Behavioral visitor segmentation (1)
8
Traffic allocation control (1)
10
Website personalization (1)
8
Experiments results dashboard (1)
8

About Google Optimize

Google offers the Optimize A/B testing tool for testing website content and versions.
Categories:  A/B Testing

Google Optimize Technical Details

Operating Systems: Unspecified
Mobile Application:No