TrustRadius
Google offers the Optimize A/B testing tool for testing website content and versions.GoogleOptimize is great for small businesses or those looking to get started in the experimentation world!2019-05-25T18:50:45.858ZGoogle Optimize is being used to optimize our live websites for conversion. We are working through a website optimization project where the last step of that process is to optimize. In conjunction with other research methods, we utilize Google Optimize for A/B and multivariate testing. We'll also start using Google Optimize for preliminary personalization on our websites.,Easy user interface that can be picked up on fast.
Fairly easy troubleshooting when it comes to proper code placement and configuration.
Fantastic reporting that clearly explains when your test has reached statistical significance.
Great options for really granular targeting.
Superb integration with Google Analytics.,The free version limits you to only 3 tests running at a time.
Sometimes page flicker can occur and implementing the page hiding snippet via GTM is rather difficult.,9,We were able to increase our main KPI for conversions by almost 50% by testing button copy.
We were able to increase secondary KPIs for conversions by almost 30% by testing form design.,Screaming Frog SEO Spider, Basecamp, HubSpot, Airtable, Canva, LaterMeredith WalterWhy you should have Google Oprimize as your main CRO Platform2019-06-05T13:24:55.158ZGoogle Optimize is used primarily by the marketing team. However, the usage extends to our business team, including product owners. It's a great tool to prove a hypothesis and some highly strong opinions when it comes to implementing ideas. Any type of test eliminates guesswork as data always prove what works well with customers.,Easy test implementation. You're up and running once you've pinned down your hypothesis.
Goals and conversion points can be easily mapped to any test.
Customization of goals in case you don't have one setup.
Integrated with Google Analytics so you can correlate with other metrics under behavior and e-commerce data.,Some metrics like the total number of users who participated in the test doesn't exactly match Google Ads numbers.
Limitation on the number of concurrent tests that you can run.
Dashboard on hypothesis so you can rerun or repurpose a test previously ran.,10,Positive impact on conversions at the earliest goal.
The significance becomes small when e-commerce is the main goal of a test due to multiple funnel settings. Using secondary goals mitigates this issue.
Linear funnel is much easier to track.,Google Ad Manager, Google Analytics, Google Data Studio, Google Tag Manager and Google Search Console,VWO, Crazy EggVerified UserSolid for Starting Out2019-04-08T17:24:33.152ZWe used Google Optimize to test different variations of the webpages where getting improving lead conversion was important. It was just used in Marketing since that is where optimization comes in. We used the free version and it allowed us to make edits to pages and create variations in a very simple interface.,Make edits without technical knowledge
Understand results of campaigns using math
Control who sees the tests,The interaction of the goals of tests and Google Analytics goals was a little clunky
If you have different analytics accounts other than Google, it gets messy,9,There was a positive ROI since the program has a free tier.,UnbounceVerified UserGreat for quick and simple tests if you don't mind page flickering.2019-02-16T17:36:45.771ZWe currently use Google Optimize for A/B and multivariate testing on our eCommerce site.
We've been using it for testing submit forms, sign-up pages, and other pages and designs like cart and checkout. It is used mainly by the marketing department (with a bit of communication with IT, but only for setup purposes).,The interface is very easy and intuitive. You can quickly create a test and get it running in a few minutes.
It connects very well with Google Analytics (in case you use it) so you can gather all the data quickly. You generally measure an A/B or MVT against a goal, so you quickly get all your GA goals, which makes it VERY easy to start a new test.
Reporting is nice and easy. You can see quickly whether the test is a winner, amount of users, conversions, etc.
We don't generally use the A/B test where you can edit your content directly on Optimize. We rather use the redirect (and we design the test), BUT it looks very easy to use, so for someone who really wants to make a very quick test (or doesn't have the support of IT), it's possible with that.,Integration is not good. You have to add a "flickering" code to avoid loading the actual page (in case you get the experiment and not the control). This is the main reason why I am giving them a low score. The flickering code doesn't show absolutely ANYTHING until the time you state. If you add a low time, it will show a page and then reload and show the new one, which confuses the user. So this is a very bad experience from the user's perspective.
Documentation regarding the "flickering" thing is not that accurate. It took a lot of time to actually get it to work. Debugging needs to improve.,7,Definitely, testing is an ROI-positive activity, mainly because you can get lessons. For us, this was very important in understanding our CTA and value propositions that resonated more with our customers.
As an ROI downside, the flickering issue and all the problems it causes with users not understanding what's going on (including bouncers) has to be taken into account.,,Zapier, LastPass, Amazon Simple Email Service, Amazon Elastic Compute Cloud (EC2), Amazon S3 (Simple Storage Service)Santiago Valdés
Unspecified
Google Optimize
12 Ratings
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