Google Optimize Reviews

13 Ratings
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Score 7.6 out of 101

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Reviews (1-5 of 5)

Scot Chandler profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Google Optimize with clients that don't already have an A/B solution in place and need one quickly that will handle an array of basic testing scenarios. Several other clients already have it in place, making it an ideal platform to work off of. Google Optimize is a perfect solution to help clients new to the world of A/B testing see immediate value and benefit, all verified by their existing Google Analytics data.
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
  • The user interface could use some updating. The UX is not as smooth as it could be and lacks some of the visual appeal found on paid alternatives.
  • Reporting interface is rather bland and lacks the colorful data output often seen on competing platforms.
Great for users just getting started with A/B testing or on a budget. A wide array of native functionality, and then there is always the option of moving up to the paid version for more options. I recommend it for small to medium-sized businesses if they don't already have any test solutions installed. Since many already use Google Analytics, it's very easy to see the value in connecting one more natively integrated tool.
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Meredith Walter profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Optimize is being used to optimize our live websites for conversion. We are working through a website optimization project where the last step of that process is to optimize. In conjunction with other research methods, we utilize Google Optimize for A/B and multivariate testing. We'll also start using Google Optimize for preliminary personalization on our websites.
  • Easy user interface that can be picked up on fast.
  • Fairly easy troubleshooting when it comes to proper code placement and configuration.
  • Fantastic reporting that clearly explains when your test has reached statistical significance.
  • Great options for really granular targeting.
  • Superb integration with Google Analytics.
  • The free version limits you to only 3 tests running at a time.
  • Sometimes page flicker can occur and implementing the page hiding snippet via GTM is rather difficult.
Google Optimize is great for those who have Google Analytics as their web analytics provider. It's also a great experimentation tool for those just beginning A/B and multivariate testing in their organization or even small business.
Read Meredith Walter's full review
No photo available
Score 10 out of 10
Vetted Review
Reseller
Review Source
Google Optimize is used primarily by the marketing team. However, the usage extends to our business team, including product owners. It's a great tool to prove a hypothesis and some highly strong opinions when it comes to implementing ideas. Any type of test eliminates guesswork as data always prove what works well with customers.
  • Easy test implementation. You're up and running once you've pinned down your hypothesis.
  • Goals and conversion points can be easily mapped to any test.
  • Customization of goals in case you don't have one setup.
  • Integrated with Google Analytics so you can correlate with other metrics under behavior and e-commerce data.
  • Some metrics like the total number of users who participated in the test doesn't exactly match Google Ads numbers.
  • Limitation on the number of concurrent tests that you can run.
  • Dashboard on hypothesis so you can rerun or repurpose a test previously ran.
Google Optimize should be on top of any business list. It's easy to implement. If you have Google Tag Manager already in place, then you actually don't need help from a developer. However, if you don't have GTM implemented then you definitely need help. But it's a one-time setup. With so many guides available online, you won't be stuck.
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Santiago Valdés profile photo
Score 7 out of 10
Vetted Review
Verified User
Review Source
We currently use Google Optimize for A/B and multivariate testing on our eCommerce site.
We've been using it for testing submit forms, sign-up pages, and other pages and designs like cart and checkout. It is used mainly by the marketing department (with a bit of communication with IT, but only for setup purposes).
  • The interface is very easy and intuitive. You can quickly create a test and get it running in a few minutes.
  • It connects very well with Google Analytics (in case you use it) so you can gather all the data quickly. You generally measure an A/B or MVT against a goal, so you quickly get all your GA goals, which makes it VERY easy to start a new test.
  • Reporting is nice and easy. You can see quickly whether the test is a winner, amount of users, conversions, etc.
  • We don't generally use the A/B test where you can edit your content directly on Optimize. We rather use the redirect (and we design the test), BUT it looks very easy to use, so for someone who really wants to make a very quick test (or doesn't have the support of IT), it's possible with that.
  • Integration is not good. You have to add a "flickering" code to avoid loading the actual page (in case you get the experiment and not the control). This is the main reason why I am giving them a low score. The flickering code doesn't show absolutely ANYTHING until the time you state. If you add a low time, it will show a page and then reload and show the new one, which confuses the user. So this is a very bad experience from the user's perspective.
  • Documentation regarding the "flickering" thing is not that accurate. It took a lot of time to actually get it to work. Debugging needs to improve.
We are not experts in testing, so there are probably better and more equipped alternatives out there but for our small organization with limited testing resources, this works fine. If you are a small team and you need to manage a few tests at the same time, this is probably the right choice considering it's free. If you are a bigger team that needs to add way more data and complexity to your tests you shouldn't use Google Optimize as integration might be hard. Also, if you can't stand the "flickering," try something else.
Read Santiago Valdés's full review
No photo available
Score 9 out of 10
Vetted Review
Verified User
Review Source
We used Google Optimize to test different variations of the webpages where getting improving lead conversion was important. It was just used in Marketing since that is where optimization comes in. We used the free version and it allowed us to make edits to pages and create variations in a very simple interface.
  • Make edits without technical knowledge
  • Understand results of campaigns using math
  • Control who sees the tests
  • The interaction of the goals of tests and Google Analytics goals was a little clunky
  • If you have different analytics accounts other than Google, it gets messy
If you don't have any budget for optimizing and want something simple, Google Optimize works well.
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Google Optimize Scorecard Summary

Feature Scorecard Summary

a/b experiment testing (3)
9.7
Split URL testing (3)
9.0
Multivariate testing (3)
8.0
Multi-page/funnel testing (1)
7
Cross-browser testing (1)
5
Mobile app testing (1)
7
Test significance (3)
8.7
Visual / WYSIWYG editor (3)
8.7
Advanced code editor (2)
8.0
Preview mode (2)
6.0
Experiment scheduler (2)
7.0
Experiment workflow and approval (1)
6
Client-side tests (1)
8
Server-side tests (1)
6
Standard visitor segmentation (3)
8.7
Behavioral visitor segmentation (2)
8.0
Traffic allocation control (3)
9.0
Website personalization (3)
8.0
Conversion tracking (2)
8.5
Goal tracking (2)
9.0
Test reporting (2)
8.5
Results segmentation (1)
8
CSV export (1)
7
Experiments results dashboard (3)
7.3

About Google Optimize

Google offers the Optimize A/B testing tool for testing website content and versions.
Categories:  A/B Testing

Google Optimize Technical Details

Operating Systems: Unspecified
Mobile Application:No