Conduct simple tests across your website to effectively improve the conversion rates with Google Optimize
We use Google Optimize to test simple landing page changes such as text change, background changes, and new features. Marketing as well as …
Google Optimize
Google Optimize
Overview
Recent Reviews
Popular Features
View all 33 featuresSplit URL testing (7)
10.0
100%
Multivariate testing (7)
9.4
94%
Standard visitor segmentation (7)
9.3
93%
a/b experiment testing (7)
8.7
87%
Reviewer Pros & Cons
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Pricing
View all pricingGoogle Optimize
Free
Cloud
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Features Scorecard
Testing and Experimentation
7.5
75%
Audience Segmentation & Targeting
9.6
96%
Results and Analysis
8.5
85%
Product Details
What is Google Optimize?
Google offers the Optimize A/B testing tool for testing website content and versions.
Google Optimize Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Comparisons
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Frequently Asked Questions
What is Google Optimize?
Google offers the Optimize A/B testing tool for testing website content and versions.
What is Google Optimize's best feature?
Reviewers rate Split URL testing and Traffic allocation control and Website personalization highest, with a score of 10.
Who uses Google Optimize?
The most common users of Google Optimize are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
Reviews and Ratings
(42)
Reviews
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November 28, 2021
Conduct simple tests across your website to effectively improve the conversion rates with Google Optimize
We use Google Optimize to test simple landing page changes such as text change, background changes, and new features. Marketing as well as the Onsite team uses this tool, as the setup is easy and tracking performance in Google Analytics is convenient for everyone. The tool is mainly used to improve the conversion rates across different pages on the website.
- Easy setup of tests.
- Possibility to define the audience split.
- Quick data connection with Google Analytics for tracking.
- Only works for browsers, not for the apps testing.
- Missing possibility to test complicated features.
- Audience division in groups is not always accurate.
Our organization is using Google Optimize to conduct basic A/B testing experiments and to personalize experiences based on various attributes. Google Optimize allows any user to easily create experiences without having to have very technical skill sets. For some other tools we've used, that wasn't the case.
- Easy interface for anyone to use
- Integrates with Google Analytics
- Easy setup with Google Tag Manager or on its own
- Built-in reporting so you don't have to use Google Analytics
- Increase limits for the free version
- Add ability to work for mobile apps
April 23, 2020
Google Optimize Helps Improve Conversion Rate
Google Optimize is used by our marketing team and our programmers and producers for testing purposes.
- Runs A/B tests.
- Helps us optimize our site.
- Improves our conversion rate on the website.
- Easier way to set some rules.
January 22, 2020
Eliminate the HIPPO by running experiments. Move your company to a data driven organization!
We use Google Optimize to validate hypothesis and test assumptions as well as to prove out best converting CTAs. Using this tool eliminates the hippo effect and raises the importance of data driven decisions within our organization.
- Navigation Testing
- Call To Action text/button/link testing
- Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
November 13, 2019
Google Optimize: Great entry level A/B test platform
I use Google Optimize with clients that don't already have an A/B solution in place and need one quickly that will handle an array of basic testing scenarios. Several other clients already have it in place, making it an ideal platform to work off of. Google Optimize is a perfect solution to help clients new to the world of A/B testing see immediate value and benefit, all verified by their existing Google Analytics data.
- Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
- Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
- Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
- The user interface could use some updating. The UX is not as smooth as it could be and lacks some of the visual appeal found on paid alternatives.
- Reporting interface is rather bland and lacks the colorful data output often seen on competing platforms.
Google Optimize is used primarily by the marketing team. However, the usage extends to our business team, including product owners. It's a great tool to prove a hypothesis and some highly strong opinions when it comes to implementing ideas. Any type of test eliminates guesswork as data always prove what works well with customers.
- Easy test implementation. You're up and running once you've pinned down your hypothesis.
- Goals and conversion points can be easily mapped to any test.
- Customization of goals in case you don't have one setup.
- Integrated with Google Analytics so you can correlate with other metrics under behavior and e-commerce data.
- Some metrics like the total number of users who participated in the test doesn't exactly match Google Ads numbers.
- Limitation on the number of concurrent tests that you can run.
- Dashboard on hypothesis so you can rerun or repurpose a test previously ran.
May 25, 2019
Optimize is great for small businesses or those looking to get started in the experimentation world!
Google Optimize is being used to optimize our live websites for conversion. We are working through a website optimization project where the last step of that process is to optimize. In conjunction with other research methods, we utilize Google Optimize for A/B and multivariate testing. We'll also start using Google Optimize for preliminary personalization on our websites.
- Easy user interface that can be picked up on fast.
- Fairly easy troubleshooting when it comes to proper code placement and configuration.
- Fantastic reporting that clearly explains when your test has reached statistical significance.
- Great options for really granular targeting.
- Superb integration with Google Analytics.
- The free version limits you to only 3 tests running at a time.
- Sometimes page flicker can occur and implementing the page hiding snippet via GTM is rather difficult.
April 08, 2019
Solid for Starting Out
We used Google Optimize to test different variations of the webpages where getting improving lead conversion was important. It was just used in Marketing since that is where optimization comes in. We used the free version and it allowed us to make edits to pages and create variations in a very simple interface.
- Make edits without technical knowledge
- Understand results of campaigns using math
- Control who sees the tests
- The interaction of the goals of tests and Google Analytics goals was a little clunky
- If you have different analytics accounts other than Google, it gets messy
February 16, 2019
Great for quick and simple tests if you don't mind page flickering.
We currently use Google Optimize for A/B and multivariate testing on our eCommerce site.
We've been using it for testing submit forms, sign-up pages, and other pages and designs like cart and checkout. It is used mainly by the marketing department (with a bit of communication with IT, but only for setup purposes).
We've been using it for testing submit forms, sign-up pages, and other pages and designs like cart and checkout. It is used mainly by the marketing department (with a bit of communication with IT, but only for setup purposes).
- The interface is very easy and intuitive. You can quickly create a test and get it running in a few minutes.
- It connects very well with Google Analytics (in case you use it) so you can gather all the data quickly. You generally measure an A/B or MVT against a goal, so you quickly get all your GA goals, which makes it VERY easy to start a new test.
- Reporting is nice and easy. You can see quickly whether the test is a winner, amount of users, conversions, etc.
- We don't generally use the A/B test where you can edit your content directly on Optimize. We rather use the redirect (and we design the test), BUT it looks very easy to use, so for someone who really wants to make a very quick test (or doesn't have the support of IT), it's possible with that.
- Integration is not good. You have to add a "flickering" code to avoid loading the actual page (in case you get the experiment and not the control). This is the main reason why I am giving them a low score. The flickering code doesn't show absolutely ANYTHING until the time you state. If you add a low time, it will show a page and then reload and show the new one, which confuses the user. So this is a very bad experience from the user's perspective.
- Documentation regarding the "flickering" thing is not that accurate. It took a lot of time to actually get it to work. Debugging needs to improve.