IBM DataStage vs. Improvado

DataStage is somewhat outdated for an ETL. I guess that's what makes it a bit lagged behind its competitors. It can be used for data processing, sure, but its performance seems to be lagging behind or quite slow given the server it is running from. I won’t depend on this application if it's handling a lot of mission-critical banking and business data.

This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.

• Connect to multiple types of data-sources including Oracle, Teradata, Snowflake, SQl Server.
• Powerful tool to load large volumes of data.
• Transformation stages allow us to reduce the amount of code needed to create ETL scripts.
• Allow us to synchronize and refresh data as much as needed.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
• Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
• Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
• Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
• Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.

• Technical support is a key area IBM should improve for this product. Sometimes our case is assigned to a support engineer and he has no idea of the product or services.
• Provide custom reports for datastage jobs and performance such as job history reports, warning messages or error messages.
• Make it fully compatible with Oracle and users can direct use of Oracle ODBC drivers instead of Data Direct driver. Same for SQL server.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
• The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.

Because it is robust, and it is being continuously improved. DS is one of the most used and recognized tools in the market. Large companies have implemented it in the first instance to develop their DW, but finding the advantages it has, they could use it for other types of projects such as migrations, application feeding, etc.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

It could load thousands of records in seconds. But in the Parallel version, you need to understand how to particionate the data. If you use the algorithms erroneously, or the functionalities that it gives for the parsing of data, the performance can fall drastically, even with few records. It is necessary to have people with experience to be able to determine which algorithm to use and understand why.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

IBM offers different levels of support but in my experience being and IBM shop helps to get direct support from more knowledgeable technicians from IBM. Not sure on the cost of having this kind of support, but I know there's also general support and community blogs and websites on the Internet make it easy to troubleshoot issues whenever there's need for that.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

With effective capabilities and easy to manipulate the features and easy to produce accurate data analytics and the Cloud services Automation, this IBM platform is more reliable and easy to document management. The features on this platform are equipped with excellent big data management and easy to provide accurate data analytics.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We chose Improvado for the following reasons:

• Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
• We connected our CRM to our analytics tool and as ad account;
• Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
• Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
• Google Ads auto-connect new ad accounts.

Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:

• With Funnel we’d have to set up an extraction process for each campaign and account manually;
• The more accounts you need to connect or integrations to use, the more you’ll pay;
• Limited data storage options;
• Complicated account export. We had to filter accounts to export through the custom filter rules.

• It’s hard to say at this point, it delivers, but not quite as I expected. It takes a lot of resources to manage and sort this out (manpower, financial).
• Definitely, I don’t have the exact numbers, but given the data it processes, it is A LOT. So props to the developer of this application.
• Again, based on my experience, I’d choose other ETL apps if there is one that's more user-friendly.

• Increased ROI
• Improved cost of acquisition analysis
• Improved CPA, CPI, CPL report drawing process