SPSS Statistics is a software package used for statistical analysis. It is now officially named "IBM SPSS Statistics". Companion products in the same family are used for survey authoring and deployment (IBM SPSS Data Collection), data mining (IBM SPSS Modeler), text analytics, and collaboration and deployment (batch and automated scoring services).
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Q Research Software
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Q Research Software, a division of Displayr, offers a predictive analytics application for marketers, designed to be easier to use by automating correct statistical to use, drag-and-drop interface for building models, and the ability to read many types of files (e.g. SPSS data files) and able to output the desired file type for presentation, with graphics.
We actually use both Q Research Software and IBM SPSS. We started using Q [Research Software] about 5 years ago and initially thought it would replace [IBM] SPSS. While you technically can view .sav files directly in Q [Research Software], we found that the two softwares are …
SPSS is well-suited for the following: 1) User Behavior Analysis: SPSS handles large datasets to analyze user behavior data. 2) Customer Satisfaction / Foundational Surveys: SPSS facilitates analysis of quant data from satisfaction surveys, keeping us informed about customer needs and preferences. 3) A/B test analysis: SPSS statistical tools for A/B test analysis, which helps optimize user experience of our products. Scenarios where SPSS are less appropriate: 1) Qualitative Data Analysis: I do not use SPSS for open-ended survey responses/qual data. 2) Live/in-vivo data analysis: SPSS is not ideal for real-time data processing. 3) Complex Data Integration: SPSS isn’t the best fit for complex data integration tasks
We use Q for quantitative data. If you know what you are doing it can still take a bit of time to manipulate your data into the most suitable format for the software to help you. But it is time well spent because once it's set up, Q makes the analysis a breeze. We use it for producing data tables, word clouds, significance testing, audience segmentation and coding of open-responses.
SPSS has been around for quite a while and has amassed a large suite of functionality. One of its longest-running features is the ability to automate SPSS via scripting, AKA "syntax." There is a very large community of practice on the internet who can help newbies to quickly scale up their automation abilities with SPSS. And SPSS allows users to save syntax scripting directly from GUI wizards and configuration windows, which can be a real life-saver if one is not an experienced coder.
Many statistics package users are doing scientific research with an eye to publish reproducible results. SPSS allows you to save datasets and syntax scripting in a common format, facilitating attempts by peer reviewers and other researchers to quickly and easily attempt to reproduce your results. It's very portable!
SPSS has both legacy and modern visualization suites baked into the base software, giving users an easily mountable learning curve when it comes to outputting charts and graphs. It's very easy to start with a canned look and feel of an exported chart, and then you can tweak a saved copy to change just about everything, from colors, legends, and axis scaling, to orientation, labels, and grid lines. And when you've got a chart or graph set up the way you like, you can export it as an image file, or create a template syntax to apply to new visualizations going forward.
SPSS makes it easy for even beginner-level users to create statistical coding fields to support multidimensional analysis, ensuring that you never need to destructively modify your dataset.
In closing, SPSS's long and successful tenure ensures that just about any question a new user may have about it can be answered with a modicum of Google-fu. There are even several fully-fledged tutorial websites out there for newbie perusal.
It would be beneficial to have AMOS as part of the SPSS package instead of purchasing it separately.
It would be beneficial to have other statistical tests, such as PROCESS, be part of the standard SPSS tests instead of having the need to run a syntax to have it installed.
My dataset tends to be smaller, and I have never had any issues with using SPSS. I heard that SPSS may not be optimal when handling large datasets.
The pricing model is a little restrictive for smaller teams that only really need one license but have to buy a 2nd to help out modest users/users learning the ropes.
Learning the basics can take quite a bit of time but they offer plenty of free resources that help you through it step-by-step
Both money and time are essential for success in terms of return on investment for any kind of research based project work. Using a Likert-scale questionnaire is very easy for data entry and analysis using IBM SPSS. With the help of IBM SPSS, I found very fast and reliable data entry and data analysis for my research. Output from SPSS is very easy to interpret for data analysis and findings
Probably because I have been using it for so long that I have used all of the modules, or at least almost all of the modules, and the way SPSS works is second nature to me, like fish to swimming.
I have not contacted IBM SPSS for support myself. However, our IT staff has for trying to get SPSS Text Analytics Module to work. The issue was never resolved, but I'm not sure if it was on the IT's end or on SPSS's end
Have a plan for managing the yearly upgrade cycle. Most users work in the desktop version, so there needs to be a mechanism for either pushing out new versions of the software or a key manager to deal with updated licensing keys. If you have a lot of users this needs to be planned for in advance.
I have used R when I didn't have access to SPSS. It takes me longer because I'm terrible at syntax but it is powerful and it can be enjoyable to only have to wrestle with syntax and not a difficult UI.
We still use Excel in order to use Q, but all the analysis happens in Q. No need to learn formulas or reformat spreadsheets. Q does all the heavy lifting.
