Improvado is a marketing intelligence platform designed for medium to large enterprises and agencies. Improvado integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance.
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SAS Data Management
Score8 out of 10
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A suite of solutions for data connectivity, enhanced transformations and robust governance. Solutions provide a unified view of data with access to data across databases, data warehouses and data lakes. Connects with cloud platforms, on-premises systems and multicloud data sources.
This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
When data is in a system that needs a complex transformation to be usable for an average user. Such tasks as data residing in systems that have very different connection speeds. It can be integrated and used together after passing through the SAS Data Integration Studio removing timing issues from the users' worries. A part that is perhaps less appropriate is getting users who are not familiar with the source data to set up the load processes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
SAS/Access is great for manipulating large and complex databases.
SAS/Access makes it easy to format reports and graphics from your data.
Data Management and data storage using the Hadoop environment in SAS/Access allows for rapid analysis and simple programming language for all your data needs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The main negative point is the use of a non-standard language for customizations, as well as the poor integration with non-SAS systems. However, there is no doubt that it is a high-performance and powerful product capable of responding optimally to certain requirements.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
With SAS, you pay a license fee annually to use this product. Support is incredible. You get what you pay for, whether it's SAS forums on the SAS support site, technical support tickets via email or phone calls, or example documentation. It's not open source. It's documented thoroughly, and it works.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Because of ease of using SAS DI and data processing speed. There were lots of issues with AWS Redshift on cloud environment in terms of making connections with the data sources and while fetching the data we need to write complex queries.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
