TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    InboundWriter

    Score8 out of 10
    N/AInboundWriter is a relatively focused content marketing tool containing predictive analytics, suggestions, and authoring guidelines for content optimization. InboundWriter has been backed by about $2.5 million in venture capital since its inception in 2011.N/A

    KeywordSpy

    Score9 out of 10
    N/AN/AN/A
    Pricing
    InboundWriterKeywordSpy
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    InboundWriterKeywordSpy
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    InboundWriterKeywordSpy
    Content Creation
    Comparison of Content Creation features of InboundWriter and KeywordSpy
    Feature
    InboundWriter
    8.5
    1 Ratings
    8% above category average
    KeywordSpy
    -
    Ratings
    Ideation8.01 Ratings00 Ratings
    Approval workflows8.01 Ratings00 Ratings
    Content collaboration9.01 Ratings00 Ratings
    Content calendar9.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of InboundWriter and KeywordSpy
    Feature
    InboundWriter
    8.8
    1 Ratings
    12% above category average
    KeywordSpy
    -
    Ratings
    Content hub9.01 Ratings00 Ratings
    Forms / Gated content9.01 Ratings00 Ratings
    Embedded CTAs9.01 Ratings00 Ratings
    Content distribution9.01 Ratings00 Ratings
    Content promotion9.01 Ratings00 Ratings
    Content automation8.01 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of InboundWriter and KeywordSpy
    Feature
    InboundWriter
    8.2
    1 Ratings
    11% above category average
    KeywordSpy
    -
    Ratings
    Audience profiling and targeting8.01 Ratings00 Ratings
    Closed-loop tracking and reporting8.01 Ratings00 Ratings
    Content performance analytics8.01 Ratings00 Ratings
    Campaign optimization dashboard9.01 Ratings00 Ratings
    Competitive analytics8.01 Ratings00 Ratings
    SEO
    Comparison of SEO features of InboundWriter and KeywordSpy
    Feature
    InboundWriter
    -
    Ratings
    KeywordSpy
    7.7
    1 Ratings
    0% above category average
    Keyword analysis00 Ratings9.01 Ratings
    Backlink management00 Ratings5.01 Ratings
    SERP ranking tracking00 Ratings9.01 Ratings
    Page grader00 Ratings4.01 Ratings
    Competitive analysis00 Ratings9.01 Ratings
    Site audit / diagnostics00 Ratings9.01 Ratings
    Task management00 Ratings9.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of InboundWriter and KeywordSpy
    Feature
    InboundWriter
    -
    Ratings
    KeywordSpy
    6.0
    1 Ratings
    23% below category average
    Local SEO00 Ratings9.01 Ratings
    Social SEO00 Ratings3.01 Ratings
    Mobile SEO00 Ratings3.01 Ratings
    Global SEO00 Ratings9.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of InboundWriter and KeywordSpy
    Feature
    InboundWriter
    -
    Ratings
    KeywordSpy
    8.0
    1 Ratings
    5% below category average
    Multi-domain support00 Ratings9.01 Ratings
    Integration with web analytics tools00 Ratings7.01 Ratings
    Best Alternatives
    InboundWriterKeywordSpy
    Small Businesses
    Contently
    Score9.9 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InboundWriterKeywordSpy
    Likelihood to Recommend
    8.0
    (1 ratings)
    9.0
    (1 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    InboundWriterKeywordSpy
    Likelihood to Recommend
    InboundWriter
    I think most users have found that InboundWriter is every bit worth what you pay for it. At a freemium model, it's affordable and helpful in analyzing your posts for SEO direction. It is particularly well suited for getting focused terms on specific topics, and less on more general terms.
    Incentivized
    Read full review
    KeywordSpy
    KeywordSpy is appropriate for most Internet Market research companies. I would not suggest it for a corporate marketing department unless it's a company with a very larger budget. This is also not a tool for small freelancers even though there is a free option, to get the best benefit of KeywordSpy it's best to use most of its features and options and this can get pricey.
    Incentivized
    Read full review
    Pros
    InboundWriter
    • Very easy to use and follow direction.
    • The price is right for this freemium Wordpress plugin.
    • Helps discover what content and keywords are popular around your subject matter.
    Incentivized
    Read full review
    KeywordSpy
    • track and give details on specified Keyword
    • Determine competitors within a specified Keyword
    • Advise other keyword competitors may be targeting
    • provided competitive information regarding the targeted keyword e.g copies of an ad campaign
    • Allow very deep and granular keyword research and competitive research re the domains and targeted keyword
    Incentivized
    Read full review
    Cons
    InboundWriter
    • Sometimes tough to decide what direction to follow without keyword stuffing your content.
    • Colleagues have complained about the Document Score being unreliable at times.
    • It's only as good as the information you put into it and lacks the ability to give you more high level though leadership terms/topics.
    Incentivized
    Read full review
    KeywordSpy
    • Broaden its user access
    • Sometimes the results volume can be over whelming, maybe a summary tool could be provided?
    Incentivized
    Read full review
    Support Rating
    InboundWriter
    The InboundWriter support is certainly sufficient for the type of troubleshooting you may encounter when using the tool. There are chats and forums available with best practices or knowledge share. For bigger issues, even WordPress can serve as a support system for getting to the answer quickly. Luckily, you're more likely to find that it is a very intuitive tool that is easy to use.
    Incentivized
    Read full review
    KeywordSpy
    No answers on this topic
    Alternatives Considered
    InboundWriter
    While Yoast is also very useful as a free WordPress plugin that helps up your SEO game, where it stops at just providing direction for your meta data, like titles and descriptions, InboundWriter takes your search engine reach a bit further and helps you create relevant content for your industry that targets the right keywords and topics.
    Incentivized
    Read full review
    KeywordSpy
    Most SEO and market research tools offer what KeywordSpy has but are not as detailed and in one place. Consequently, where you can do everything at KeywordSpy, with other tools you find you have to purchase multiple tools or subscriptions from different providers which also don't integrate with each other. KeywordSpy makes your research easier and more efficient.
    Incentivized
    Read full review
    Return on Investment
    InboundWriter
    • InboundWriter has helped us craft more SEO-driven content and balance our keyword usage.
    • InboundWriter has also helped us hone in on the specific topics we should be covering for our industry.
    • Overall, it has helped us achieve our goals of creating pillar content and driving more organic traffic.
    Incentivized
    Read full review
    KeywordSpy
    • Can get pricey because of its pricing model
    • Applicable to a limited geographical clientele, therefore, restricting service access or subscribers
    • powerful SEO and competitive research tool, therefore, giving the use significant competitive advantages from the data outputs
    • Allows you to track keyword and domains and therefore a time saver
    Incentivized
    Read full review
    ScreenShots