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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    InboundWriter

    Score8 out of 10
    N/AInboundWriter is a relatively focused content marketing tool containing predictive analytics, suggestions, and authoring guidelines for content optimization. InboundWriter has been backed by about $2.5 million in venture capital since its inception in 2011.N/A

    Nativo

    Score8 out of 10
    N/AThe Nativo Ad Platform from Nativo in El Segundo is designed to empower publishers with advanced advertising technology for native and sponsored content.N/A
    Pricing
    InboundWriterNativo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    InboundWriterNativo
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    InboundWriterNativo
    Content Creation
    Comparison of Content Creation features of InboundWriter and Nativo
    Feature
    InboundWriter
    8.5
    1 Ratings
    8% above category average
    Nativo
    -
    Ratings
    Ideation8.01 Ratings00 Ratings
    Approval workflows8.01 Ratings00 Ratings
    Content collaboration9.01 Ratings00 Ratings
    Content calendar9.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of InboundWriter and Nativo
    Feature
    InboundWriter
    8.8
    1 Ratings
    12% above category average
    Nativo
    -
    Ratings
    Content hub9.01 Ratings00 Ratings
    Forms / Gated content9.01 Ratings00 Ratings
    Embedded CTAs9.01 Ratings00 Ratings
    Content distribution9.01 Ratings00 Ratings
    Content promotion9.01 Ratings00 Ratings
    Content automation8.01 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of InboundWriter and Nativo
    Feature
    InboundWriter
    8.2
    1 Ratings
    11% above category average
    Nativo
    -
    Ratings
    Audience profiling and targeting8.01 Ratings00 Ratings
    Closed-loop tracking and reporting8.01 Ratings00 Ratings
    Content performance analytics8.01 Ratings00 Ratings
    Campaign optimization dashboard9.01 Ratings00 Ratings
    Competitive analytics8.01 Ratings00 Ratings
    Best Alternatives
    InboundWriterNativo
    Small Businesses
    Contently
    Score9.9 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    AdSense
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InboundWriterNativo
    Likelihood to Recommend
    8.0
    (1 ratings)
    8.0
    (1 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    InboundWriterNativo
    Likelihood to Recommend
    InboundWriter
    I think most users have found that InboundWriter is every bit worth what you pay for it. At a freemium model, it's affordable and helpful in analyzing your posts for SEO direction. It is particularly well suited for getting focused terms on specific topics, and less on more general terms.
    Incentivized
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    Nativo, Inc.
    It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.
    Incentivized
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    Pros
    InboundWriter
    • Very easy to use and follow direction.
    • The price is right for this freemium Wordpress plugin.
    • Helps discover what content and keywords are popular around your subject matter.
    Incentivized
    Read full review
    Nativo, Inc.
    • Easy to set up
    • Good reporting
    • Good support
    • Provide network advertisers for unsold inventory
    Incentivized
    Read full review
    Cons
    InboundWriter
    • Sometimes tough to decide what direction to follow without keyword stuffing your content.
    • Colleagues have complained about the Document Score being unreliable at times.
    • It's only as good as the information you put into it and lacks the ability to give you more high level though leadership terms/topics.
    Incentivized
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    Nativo, Inc.
    • It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
    • It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.
    Incentivized
    Read full review
    Support Rating
    InboundWriter
    The InboundWriter support is certainly sufficient for the type of troubleshooting you may encounter when using the tool. There are chats and forums available with best practices or knowledge share. For bigger issues, even WordPress can serve as a support system for getting to the answer quickly. Luckily, you're more likely to find that it is a very intuitive tool that is easy to use.
    Incentivized
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    Nativo, Inc.
    No answers on this topic
    Alternatives Considered
    InboundWriter
    While Yoast is also very useful as a free WordPress plugin that helps up your SEO game, where it stops at just providing direction for your meta data, like titles and descriptions, InboundWriter takes your search engine reach a bit further and helps you create relevant content for your industry that targets the right keywords and topics.
    Incentivized
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    Nativo, Inc.
    No answers on this topic
    Return on Investment
    InboundWriter
    • InboundWriter has helped us craft more SEO-driven content and balance our keyword usage.
    • InboundWriter has also helped us hone in on the specific topics we should be covering for our industry.
    • Overall, it has helped us achieve our goals of creating pillar content and driving more organic traffic.
    Incentivized
    Read full review
    Nativo, Inc.
    • Overall the results are positive.
    • We are able to monetize the unsold inventory through its network.
    Incentivized
    Read full review
    ScreenShots

    Nativo Screenshots

    Screenshot of Nativo dashboardScreenshot of Simplify Creative Execution. Integrated creative building technology with an ad previewer provides the flexibility to build content in either a coded or code-free environment, streamlining content production and approvals.Screenshot of Drive Site Monetization. Pick one of our flexible integration options to gain access to Nativo’s unique demand sourced from our direct brand and agency relationships.Screenshot of Transform Your Content from an Art to a Science. Consumers engage with native advertising differently than traditional formats so measurement needs to go beyond counting clicks. Nativo arms advertisers with nuanced metrics and actionable insights to precisely tune campaign performance.