TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    InboundWriter

    Score8 out of 10
    N/AInboundWriter is a relatively focused content marketing tool containing predictive analytics, suggestions, and authoring guidelines for content optimization. InboundWriter has been backed by about $2.5 million in venture capital since its inception in 2011.N/A

    Zerys

    Score8 out of 10
    N/AZerys is a content marketing platform for advertisers and agencies which contains workflow controls, calendaring with email alerts, as well as content strategy tools and action plans. Zerys also features a collaboration space and role assignment for teams, as well as a Content Services Marketplace should outside help for content generation be required, with budgeting features.N/A
    Pricing
    InboundWriterZerys
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    InboundWriterZerys
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    InboundWriterZerys
    Content Creation
    Comparison of Content Creation features of InboundWriter and Zerys
    Feature
    InboundWriter
    8.5
    1 Ratings
    8% above category average
    Zerys
    7.6
    2 Ratings
    3% below category average
    Ideation8.01 Ratings8.02 Ratings
    Approval workflows8.01 Ratings7.02 Ratings
    Content collaboration9.01 Ratings7.02 Ratings
    Content calendar9.01 Ratings8.01 Ratings
    Network for content licensing/production00 Ratings8.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of InboundWriter and Zerys
    Feature
    InboundWriter
    8.8
    1 Ratings
    12% above category average
    Zerys
    7.5
    2 Ratings
    4% below category average
    Content hub9.01 Ratings7.02 Ratings
    Forms / Gated content9.01 Ratings8.01 Ratings
    Embedded CTAs9.01 Ratings7.02 Ratings
    Content distribution9.01 Ratings7.01 Ratings
    Content promotion9.01 Ratings8.01 Ratings
    Content automation8.01 Ratings8.01 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of InboundWriter and Zerys
    Feature
    InboundWriter
    8.2
    1 Ratings
    11% above category average
    Zerys
    7.8
    1 Ratings
    6% above category average
    Audience profiling and targeting8.01 Ratings7.01 Ratings
    Closed-loop tracking and reporting8.01 Ratings8.01 Ratings
    Content performance analytics8.01 Ratings8.01 Ratings
    Campaign optimization dashboard9.01 Ratings8.01 Ratings
    Competitive analytics8.01 Ratings8.01 Ratings
    Best Alternatives
    InboundWriterZerys
    Small Businesses
    Contently
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InboundWriterZerys
    Likelihood to Recommend
    8.0
    (1 ratings)
    8.0
    (2 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    InboundWriterZerys
    Likelihood to Recommend
    InboundWriter
    I think most users have found that InboundWriter is every bit worth what you pay for it. At a freemium model, it's affordable and helpful in analyzing your posts for SEO direction. It is particularly well suited for getting focused terms on specific topics, and less on more general terms.
    Incentivized
    Read full review
    Zerys
    I sold a few inbound marketing contracts with the expectation that I could find writers for the project on Zerys. We were looking for good writers that can understand the tone and branding of our business and after a few trials with some of the writers at Zerys, I finally found the one that understood us and then created amazing content in no time.
    Incentivized
    Read full review
    Pros
    InboundWriter
    • Very easy to use and follow direction.
    • The price is right for this freemium Wordpress plugin.
    • Helps discover what content and keywords are popular around your subject matter.
    Incentivized
    Read full review
    Zerys
    • The customization options for the written pieces you can request are endless and thorough.
    • Some writers are very fast and effective, making our link-building process quicker.
    • It provides notifications along every step of the writing process so that you always know where in the pipeline your content is.
    Incentivized
    Read full review
    Cons
    InboundWriter
    • Sometimes tough to decide what direction to follow without keyword stuffing your content.
    • Colleagues have complained about the Document Score being unreliable at times.
    • It's only as good as the information you put into it and lacks the ability to give you more high level though leadership terms/topics.
    Incentivized
    Read full review
    Zerys
    • There are instances where the writers don't understand the article to be written and don't give you the content you are looking for.
    • The auto reporting feature needs some work. Too many email alerts and no option to change that.
    • Hard to find good writers. Often writers only loosely follow directions so you end up reworking their content anyway.
    Incentivized
    Read full review
    Support Rating
    InboundWriter
    The InboundWriter support is certainly sufficient for the type of troubleshooting you may encounter when using the tool. There are chats and forums available with best practices or knowledge share. For bigger issues, even WordPress can serve as a support system for getting to the answer quickly. Luckily, you're more likely to find that it is a very intuitive tool that is easy to use.
    Incentivized
    Read full review
    Zerys
    No answers on this topic
    Alternatives Considered
    InboundWriter
    While Yoast is also very useful as a free WordPress plugin that helps up your SEO game, where it stops at just providing direction for your meta data, like titles and descriptions, InboundWriter takes your search engine reach a bit further and helps you create relevant content for your industry that targets the right keywords and topics.
    Incentivized
    Read full review
    Zerys
    Access to many freelancer writers covering a wide range of topics and the relative ease with which you can manage the writing and editing process with a freelancer writer is good. I believe Zerys has acquired a talented group of writers that are well-versed in a diverse number of topics. Zerys is reliable, and the customer service response is fast, which I greatly appreciate. I do not believe Zerys' interface is as simple as it could be, however.
    Incentivized
    Read full review
    Return on Investment
    InboundWriter
    • InboundWriter has helped us craft more SEO-driven content and balance our keyword usage.
    • InboundWriter has also helped us hone in on the specific topics we should be covering for our industry.
    • Overall, it has helped us achieve our goals of creating pillar content and driving more organic traffic.
    Incentivized
    Read full review
    Zerys
    • Zerys has allowed us to grow our linkbuilding campaigns much more quickly than we would if we tried to create all of the content in-house.
    • We save so much time hiring outside writers to write content rather than writing it ourselves.
    • We are able to take on more projects than ever because we can rely on Zerys' writers to get things done on time.
    Incentivized
    Read full review
    ScreenShots