I can think of no business or scenario that would benefit from any relationship with this company. They are horrible from the initial sale, to the installation, to the billing, to the customer service, to lies posted in response to unfavorable reviews of their company. Literally the worst company I have had the displeasure of dealing with in over 21 years in business.
We find Persana AI effective for outreach. One of the benefits is the speed with which we can now launch campaigns. Earlier, preparing prospect lists, enriching data, and gathering context used to take time. With Persana AI, this process has become faster for sure. Building the audience campaigns have also became quite easier for us. The tool isn’t really built for ROI calculation, and that’s something we’ve noticed in our usage.
You can't use a kiosk within a hospital that is shut down for COVID; furthermore they put the wrong ad in the wrong place (reversed two of our ads)...the public facing ad was put in the employee break room and the one intended for healthcare providers was put in the ER waiting area. We only discovered this months later when we personally visited the hospital. They did reverse them but no concession was made for their mistake.
Some features, like filtering and finding leads, are pretty simple, but others take a bit of time to figure out. For someone new, the UI can feel a little overwhelming at first. Once you spend some time with it, it gets smoother, but it’s not as easy or intuitive as it could be.
Both the tools offer similar features for things like data enrichment and prospecting. But the main reason to go with Persana AI was cost. Even though Clay is also a strong tool, Persana AI gave us a good balance of functionality and price, so we decided to go with it.
