TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightpool Ads Optimization

    Score9.1 out of 10
    Enterprise companies (1,001+ employees)
    Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads. The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict those who are most likely to engage with customized media campaigns. According to the vendor, its in-depth targeting is more intensive and targeted than any other social…

    $2,000

    per month

    Sampler

    Score8 out of 10
    N/ASampler is a direct-to-consumer product sampling platform helping brands deliver samples online and gather the insights with consumers.N/A
    Pricing
    Insightpool Ads OptimizationSampler
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Insightpool Ads OptimizationSampler
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Contact vendor for pricing information.
    More Pricing Information
    Community Pulse
    Insightpool Ads OptimizationSampler
    Considered Both Products
    Insightpool
    No answer on this topic
    Sampler
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    83%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    80%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Best Alternatives
    Insightpool Ads OptimizationSampler
    Small Businesses
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    No answers on this topic
    Medium-sized Companies
    X Ads
    Score4.9 out of 10
    No answers on this topic
    Enterprises
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Insightpool Ads OptimizationSampler
    Likelihood to Recommend
    9.1
    (1 ratings)
    8.4
    (6 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Insightpool Ads OptimizationSampler
    Likelihood to Recommend
    Insightpool
    I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.
    Read full review
    Sampler
    I have a skincare mini set and would like to partner with Sampler. However, they cannot come up with an immediate solution to suit my sampling needs. This means that their operations are sometimes limited by their current capacity. If the product is of small size, it seems that they are always ready for service.
    Incentivized
    Read full review
    Pros
    Insightpool
    • Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
    • Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
    • The personalized and targeted approach is well-received and prompts engagement from the people we care about.
    Read full review
    Sampler
    • The sampler provides great quality sample products with blazingly fast delivery, ensuring we can try various products whenever we want.
    • I get to try new brands without wasting the whole product if I don't like using the product. So it is eco-friendly in that way by reducing chemical waste.
    • It helps the professionals who are in business administration responsibility, to make a perfect and apt purchase, without any miss.
    • One get to learn about a lot of new products, trying them and end up being loyal to the brand/product. So Sampler helps in establishing the necessary customer acquisition part for a new brand.
    Incentivized
    Read full review
    Cons
    Insightpool
    • Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
    • The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
    • Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.
    Read full review
    Sampler
    • The number of membership tiers should be increased so that users can select from a wider variety of monthly samples.
    • Items that are popular quickly disappear.
    • Item tracking could be improved. Emails are sometimes delayed/slow.
    Incentivized
    Read full review
    Likelihood to Renew
    Insightpool
    Just renewed for the rest of the year. Pricing is very reasonable especially when you compare it to the cost of paid Twitter campaigns. And, Insightpool campaigns have consistently outperformed direct Twitter campaigns.
    Read full review
    Sampler
    No answers on this topic
    Alternatives Considered
    Insightpool
    We've used sponsored Tweets via Twitter directly with limited success. We don't see the same level of engagement or types of followers with paid Twitter promos as we do with Insightpool campaigns. Additionally, we receive a fair amount of negative feedback when we use sponsored tweets as they tend not to be as targeted as running Insightpool campaigns
    Read full review
    Sampler
    The market for sample-type websites is very fluid. There are many companies that pop up one day, then all of a sudden disappear. Sampler has been around for multiple years and has kept the same business model. They're not perfect, but their longevity and their relaxed nature with reviews are why many like them. Whereas other sample and review outlets require customers to write reviews or have items that many customers simply do not want.
    Incentivized
    Read full review
    Return on Investment
    Insightpool
    • Not just more Twitter followers, but more RELEVANT Twitter followers and more engaged followers from our target audience.
    • A great tool for prospecting and event recruitment at key industry events.
    • Effective at amplifying content distribution, especially when content is related to key industry events.
    Read full review
    Sampler
    • It allows me to learn about new products before I buy them
    • It gives me confidence in purchasing products that I have already tried.
    • I help companies to improve the experience and appearance of their products.
    Incentivized
    Read full review
    ScreenShots