Helps Achieve Outstanding Twitter Performance
April 15, 2014
Helps Achieve Outstanding Twitter Performance
Score 10 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Full-Service
Overall Satisfaction with Insightpool
Insightpool is used by several members our integrated marketing team to boost registration at events, drive leads, and continuously build and nurture our relevant follower base on Twitter.
- Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
- Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
- The personalized and targeted approach is well-received and prompts engagement from the people we care about.
- Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
- The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
- Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.
- Not just more Twitter followers, but more RELEVANT Twitter followers and more engaged followers from our target audience.
- A great tool for prospecting and event recruitment at key industry events.
- Effective at amplifying content distribution, especially when content is related to key industry events.
We've used sponsored Tweets via Twitter directly with limited success. We don't see the same level of engagement or types of followers with paid Twitter promos as we do with Insightpool campaigns. Additionally, we receive a fair amount of negative feedback when we use sponsored tweets as they tend not to be as targeted as running Insightpool campaigns.