Invantive Data Access Point vs. Salesforce Data 360

For our initial use case bringing in revenue from an external system, I believe Salesforce Data 360 Cloud may not have been the best solution due to our requirement to need to export large CSV files from Salesforce on a regular basis. However, our next planned use case is to use Salesforce Data 360 cloud to visualize an external snowflake table of our customer KPIs and market data, which data cloud should be well-suited for as that type of database is far less prone to regular large scale changes.

Incentivized

• Unified view & cross cloud insight or visibility
• Widely integration options and easily to connect with third party
• Biggest thing is zero copy where it is not keeping any data copy itself

Incentivized

• Very expensive
• Does not integrate with HubSpot (another CRM). We have tried many times and it does not seem to connect
• Sometimes the website will load very slow where other websites are much quicker

Incentivized

I gave rating 8 because it offers powerful data unification, strong insight , improved customer interaction and reliable performance. This rating also includes overall data visibility and usability across teams. The reason of not giving 10 is its complexity sometimes and costing. This can be less efficient and more complicated for sometimes.

Really, Data Cloud is impulsing or is helping us use agents because of the data that we have collected there and the functionality that we have.

Incentivized

• The CFO is now aware about the campaign data
• Better Customer Insights, followups, and clear understanding about their needs, queries and concerns
• Data is been collected across all the platform that too in a better way, makes it as a single source of truth

Incentivized