TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iSpionage

    Score6.9 out of 10
    N/AiSpionage is a search engine marketing solution built specifically for PPC marketers. It is built around features such as competitor research and campaign monitoring.N/A

    Surfer

    Score9 out of 10
    N/ASurfer is a data visualization suite from Golden Software in Colorado for oil and gas companies, or other entities in other industries requiring geological or environmental data.N/A
    Pricing
    iSpionageSurfer
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    iSpionageSurfer
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    iSpionageSurfer
    Small Businesses
    WordStream
    Score6.9 out of 10
    No answers on this topic
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    No answers on this topic
    Enterprises
    No answers on this topic
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    iSpionageSurfer
    Likelihood to Recommend
    6.8
    (4 ratings)
    9.5
    (2 ratings)
    User Testimonials
    iSpionageSurfer
    Likelihood to Recommend
    ispionage, inc.
    iSpionage is ideal for when you want to get a feel for the competitor landscape for a potential client. You can just pop in, throw in the URL, and see which competitors populate, then look at the average spend. I wish I could look back at like yearly average spend, easier (default on last 1 month). But it's great to get quick glimpses and build some quick talking points around that. I don't think it's all that good for organic keyword analysis. I find the organic interface a bit clunky, with lots of information that I don't feel is all that relevant. Stick with paid search insights.
    Incentivized
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    Golden Software
    Surfer has been excellent for us, a small company, to process the electrical resistivity, refraction microtremor, and MASW data collected in the field. There are an increasing number of programs capable of assisting in this geophysical analysis but Surfer is the most advanced. The ability to create both 2D and 3D figures in the program while managing data is a huge help. It also greatly improved report quality and helped clients better understand what the results were for a study.
    Incentivized
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    Pros
    ispionage, inc.
    • Keyword alerts notifications.
    • Competitors analysis.
    • Website monitoring.
    Incentivized
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    Golden Software
    • The interface is simple and easy/quick to learn, so that not much experience is needed to start generating maps.
    • The map layouts are easy to manipulate, change colors, scale, labels, contour interval, etc...
    • Simple but functional mathematical and logical functions allow for the calculation and manipulation of grids.
    Incentivized
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    Cons
    ispionage, inc.
    • Keyword database is limited compared to other tools
    • Limited (though streamlined) feature set
    • Less agency-friendly than other tools.
    Incentivized
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    Golden Software
    • The user interface can be tricky at first. It's a little rough around the edges and takes a little time to get the hang of.
    • Not an ideal application for older employees. There are too many things with the interface that make it not worthwhile to train employees with less computer experience.
    • Manipulating data within Surfer is difficult because you have to do things in a certain order. Not terrible if you get the hang of it but certainly frustrating at first.
    Incentivized
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    Alternatives Considered
    ispionage, inc.
    iSpionage is nowhere near Semrush (and to a lesser extent SpyFu) in terms of usefulness for competitive intelligence, keyword research, or strategic planning. It has nowhere near the depth of data or level of tools available in other tools.
    Incentivized
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    Golden Software
    Surfer is very unique with respect to its capabilities. I am not aware of any other mapping software that is at the same time flexible, has a friendly interface, and creates such nice-looking maps.
    Incentivized
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    Return on Investment
    ispionage, inc.
    • It's hard to quantify, but I believe I've saved quite a bit of time and energy in competitor research due to iSpionage
    • iSpionage has helped me get more knowledgeable, quicker, to gain trust with potential clients—again, not really measurable
    • I've surely maximized my clients' advantage by recommending proper competitive spend based on what I'm seeing in iSpionage
    Incentivized
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    Golden Software
    • The worst thing about Surfer is the cost. My company can only afford one license at the moment which means only one employee gets to use it regularly. Not so great when someone is sick or you have a huge wave of projects.
    • The user interface is a little rough but younger employees have been great at catching on quickly and producing great images.
    • There's nothing else quite like Surfer. It's versatile and not to difficult to use so, though the licenses are expensive, it is an excellent program that has done wonders for our company!
    Incentivized
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    ScreenShots