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I work in the marketing dept, and we are the only ones who use SpyFu in the company. I help with our PPC/SEO/SEM strategies for Avidex, and this program helps us do a competitor analysis and strategize our marketing programs.
- Helps our company choose the correct keywords for our campaigns
- Shows us our competitors keywords
- Gives us guidance for future campaigns
- Can be confusing on how to choose the correct keywords based on their recommendations
- Our industry is not listed on their google ads program helper which is disappointing
- They send out to many emails regarding their services.
January 30, 2020
We use Spyfu to see what kind of competition our clients are facing and for what keywords their competition is targeting. It's also a good measure to see what our client's viability is with their given budget before we launch their campaign. We'll primarily use it to assess keyword rankings before we have enough data in Google Search Console.
- Free feature
- Accurate data
- Paid portion may seem a bit steep.
- Free version is very limited with what you're able to see.
January 30, 2020
SpyFu is used primarily by me. Although my marketing team has access to it, I tend to be the one that uses it the most. We use it to find good keywords to use for our clients, as well as checking out what competitors are using and looking at their ads. Being able to see what ads specific competitors have been running, when they run them and their budget is a tremendous advantage for us in putting together plans for our clients.
- Gets info on competitor's websites. Simply putting in a domain name allows us to see what keywords they rank for organically, how much they spend on PPC and what their ads look like.
- Finds the best keywords for our clients. By showing what keywords are going to cost, how many searches per month, etc. it allows us to plan budgets more accurately.
- Obviously, not every website can be tracked. They add as many as they can, but sometimes a keyword or specific site just isn't being tracked yet.
SpyFu allows us to get insights into the terms used by competitors and helps us build a planned budget for paid search spend for new clients. It also now gives us insights into how our SEO efforts are faring. We can see what terms - either paid or organic - should be given attention. The information on the backlinks of competitors helps us discover places we should add to our client's backlink profiles. All in all this tool is an important part of our arsenal. I have been using it since the early days and am impressed with how the tool has matured and added elements.
- Paid keyword research.
- Insights into organic keyword positions.
- Recommendations of terms to concentrate attention.
- Impact of brand terms.
- Levels of impressions - local, national, global.
- Exporting of competitor ad copy.
SpyFu, along with other tools, allows us to see how people are accessing a potential client's website. We see a sample of what people have done in the past recent months — an example of organic terms that are puling up search results as well as some keyword research.
- Paid search keywords
- Organic keywords
- Accuracy- any product like this can only be about 40% accurate.
- Their account building tool could be more expansive, and not so 'set in stone'.
I use SpyFu to see what my competitors are using as some of their keywords. Competitive analysis. I use it to analyze potential keywords that I may want to add to our campaigns. On many occasions, I also use it to see SEO data. Most importantly is the SEM Keyword analysis, which also shows spent data.
- Shows Our Competitors in regards to PPC
- Keyword Analysis
- Doesn't differentiate between Google and other search engines.
- Has no Bing Data
SpyFu is mainly used by our paid media department and SEO department for competitive research. However, it is also a great tool for us to better understand how search engines are perceiving our clients' sites and marketing initiatives and allows us to have a better understanding of the digital marketing landscape.
- Affordable price point compared to other similar tools.
- An easy-to-use interface that makes it accessible to most of our employees regardless of experience level.
- Strong information for us to reference in our marketing research.
- SpyFu's data could possibly be a little more specific; compared to some other similar platforms, it's slightly simplistic.
- SpyFu could consider providing more competitor information outside of search, and delve into other platforms like social, as this data is becoming more widely available.
- SpyFu's user interface - while easy to navigate - also takes away a lot of customizations and levers you might be able to pull in other platforms.
January 27, 2020
We use SpyFu across the organization for competitive research and analysis of organic website traffic. It allows us to see how our own website stacks up to competitors as well as how our clients' websites compare to their competition. We also use it to identify organic search keyword opportunities for web content creation.
- Provide competitive organic search data.
- Allows you to identify organic keywords for future content creation.
- As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
- When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
January 23, 2020
We use SpyFu for PPC and SEO research. As an agency, we use it for our own purposes and for that of our clients. It's easy to by people on our team to quickly understand the cost of PPC terms and run competitive reports. We will run reports and send them to clients.
- PPC Research
- Competitive Research
- Setting up Projects within SpyFu could be easier
January 18, 2020
SpyFu is being used by my organization in a variety of ways. We are an agency that works with various businesses to solve numerous business issues in a number of different markets. SpyFu has helped to save time and to make overall marketing efforts more structured and strategized backed by validated data.
- Keyword research.
- Keyword groupings.
- Additional paid media analytics.
December 12, 2019
SpyFu has been used by my organization for SEO/SEM research. Also, we used it for competitive analysis and keyword research. There is endless data available with SpyFu. It was used solely by the marketing department.
- SEO Research.
- Keyword Research.
- The user interface could be more intuitive.
- There's so much information, the learning curve can be fairly big.
January 18, 2020
I use SpyFu to do keyword and competitor research. I need to know the search volume of keywords and which keywords competitors are bidding on so that I may optimize my marketing strategies.
- SpyFu shows keyword search volumes and related keywords which I struggle to find elsewhere.
- SpyFu shows details about any website's organic traffic.
- I would like to be able to see keyword search volumes for more countries.
The marketing department at ClientHub uses SpyFu to research keywords and ad campaigns for our paid search initiatives. There are many tools out there to do this, but SpyFu is pretty straightforward. In addition, you can see what your competition is doing for keywords and ads. Without proper keyword research, a company can find themselves spending quite a bit on ineffective ad campaigns.
- Educational resources
- Competitor information
- Intuitive interface
- Affordable price
- I can't think of anything in particular that needs room for improvement.
February 04, 2019
I use Spyfu to discover new profitable keywords for Google Ads and for SEO. It is also great to look at competitors' keywords and ads.
- Discover profitable keywords.
- Review competitor's well-performing ads.
- Track your status on Google search results.
- The best feature of Spyfu is called "Kombat," where you compare the keywords used by you and your competitors and can see which ones generate a lot of results for them, and which you're not currently using.
- It is overwhelming first to navigate through all the available reports, but it's great that you can have a live orientation with one of their team members.
January 29, 2019
Spyfu is one of the most useful tools for digital marketers out in the market right now. We use it for the obvious PPC keyword research, but the real value is at looking at competitors and figuring out their digital marketing strategy by looking at the keywords and budgets they have (or don't have).
- The best tool for keyword research based on close competitors.
- The best tool for discovering what PPC strategy and budget your competitors are using.
- You can also use it for ad copy ideas.
- It would be great if it expanded to Facebook.
December 21, 2018
I use it to provide competitive analysis for clients, specifically when I am performing a marketing and brand audit. This helps me to establish a baseline with the client on what they are up against, so we can attack with intention. :)
- The domain overview is extremely helpful - for CEOs, this dashboard is exactly the kind of quick hit, at-a-glance experience they want to see.
- Worst performing and top performing keywords for paid search - this is an invaluable tool to determine how to approach paid against a competitor.
- To adwords to buy - this is obviously a wonderful bit of intelligence for testing, and for the most part, holds up in battle testing.
- Reporting is terrible - meaning, the PDF feature does not lay out correctly.
December 17, 2018
SpyFu is a great tool to get an overview of your competitors' keywords they are ranking for, estimated ad spend on Google Ad words, samples of their ad copy and allows you create projects to help you track your SEO and marketing efforts. My main use for SpyFu is to gain insight on keywords and links that my competitors and my clients' competitors are using.
- Easy to navigate. The user interface is pretty straightforward and easy to use.
- Projects: Create projects for your own company or for clients you are managing to track your efforts.
- Insights on ad spend, keywords and impression share.
- Price - I was a user for several years and trying out another platform, I canceled and was quickly offered the same platform I had used for years at half the price.
- I know the ad spend for Google Adwords is estimated - It would be helpful if it was a little more accurate - maybe not a doable feature of SpyFu, but would be helpful.
January 08, 2019
We use SpyFu to help our customers gain insight into their competitor's most important keywords and what they are spending money on. It also gave us valuable keyword research for new markets and looking for new niches our customers require.
- Great for keyword research.
- Gain insights into what competitors are doing and ranking for.
- Allow multiple profiles for customers so I can have a client website and then it's competitors on a dashboard.
December 27, 2018
The Marketing and Sales team of my company find SpyFu very helpful to check on our clients' websites, their competitors', and potential new customers.
- Compare ranking versus competitor sites
- Look up keywords relevant to site
- See PPC ads
- Get traffic data on competitor sites without needed their Google Analytics access
- Would be nice to do more customization to the competitive ranking graph
SpyFu is an excellent tool for getting a baseline of a client's web presence as well as their status vs their competition. It allows us to reveal some underpinnings of why or why not to make certain changes to their marketing strategy. It is also good for audits of web links, SEM, & industry trends.
- Excellent at KW usage, costs, & recommendations.
- Traffic estimates are helpful for showing how effective a general marketing plan pushes traffic in relation to competition.
- Backlink tracking is nice to use for third-party proof of link sharing.
- Estimates could be more accurate.
- KW groupings could be broken down further in the SEM overview with costs & click frequency.
- Sometimes data does not transfer from one tab to another when reviewing a particular domain.
August 20, 2018
My main use for SpyFu has been for advanced competitive keyword research. It is very easy to pull thousands of keywords for myself, and my competitors using SpyFu. Another big use of it is the reporting they provide. They auto-generate excellent SEO reports every month or so. They are a vital tool to our SEO success.
- Keyword research
- Reporting
- Online ad research
- Links are not as comprehensive as I would like
- More tools than I use, which really isn't a bad thing
June 04, 2018
SpyFu was used for me to do competition analysis on our direct competitors regarding Adwords. It gave me ideas about the Adwords Keywords our main competitors were buying and what their most successful Adwords ads were. SpyFu also estimates how much your competitors spend on Adwords monthly which is valuable information when you are in a very competitive field.
- Gives you the most popular Ads for each month.
- Shows you the keywords your competitors are using.
- Spyfu will show you an estimate of what they believe your competitor is spending and this number is always low. They should evaluate the keyword prices more to give a more relevant estimate.
- Free version only gives you around 20 keywords for each competitor. I wish it was larger.
- Must sign in to see any SpyFu information even for the free version. This is a new thing and I liked it better when it was anonymous for free.
April 16, 2018
WIth an effort to organize all of our digital marketing effort, across SEO, SEM, PPC and competitive analysis, we found SpyFu as a perfect tool to organize and review all these disparate items in one place.
- Comparison tool of how our website compares to similar websites is helpful to understand where we are strong and where we have room to improve.
- Identifying backlinks
- Reviewing and recommendations for keywords
- None
March 14, 2017
SpyFu is primarily used by us to do competitor research. We use it to look at what our clients' competitors are doing with PPC efforts as well as baseline SEO analysis. It provides us with the opportunity to look at the big picture with a bunch of different players, not just our client.
- PPC reports for competition. SpyFu allows you to gain insight into possible budget spend as well as what their ads look like.
- The keyword tool within SpyFu is great for seeing what your web sites biggest hitters are as well as what your competition keywords stack against yours. If you share certain keywords, it ranks who has better traction.
- Reporting is a weakness with the platform. It is not the easiest process to implement and the information can be better organized.
- There are inaccuracies with the PPC reporting, especially for competitors. To our knowledge, the only way that PPC budgets are estimated is through ads that have already been clicked on the search network. This means that display, programmatic and other ad formats are not counted.
March 28, 2017
[We used SpyFu for] PPC keyword discovery and utilization. Also PPC diagnostics for improvement of existing domestic campaigns. Helps us target the right KW sets. Used exclusively by the Marketing department..
- International KW targeting
- Competitive intelligence / identifies competitors KWs and campaign spends
- Organic and paid search overall campaign health
- No API integrations with marketing automation platforms (that I am aware of)
- Reporting is a bit wonky
- Usability can use some improvements
SpyFu Scorecard Summary
Feature Scorecard Summary
What is SpyFu?
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche keyword areas vis-a-vis rival actors in the same or contiguous marketing space.
Published pricing starts at $79 per month with the Basic plan, for Google, Yahoo & Bing research, 6 years of historical access, unlimited access to SpyFu's tools, but somewhat limited access to leads and domain contacts keyword rank tracking. The $139 Professional plan gives full access to UK data and doubles the rank tracking of keywords from 400 to 800, and provides custom branded (white label) reports and API access. the $999 Agency plan gives team access (10 user logins) and unlimited tracking and reporting capabilities.
Categories: Search Marketing Intelligence, SEO
SpyFu Video
SpyFu Demo
SpyFu Competitors
SpyFu Pricing
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Does not have featurePremium Consulting/Integration Services Available?No
- Entry-level set up fee?No
| Edition | Pricing Details | Terms |
|---|---|---|
| Basic | $39 | per month |
| Professional | $79 | per month |
| Team | $299 | per month |
SpyFu Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |