TrustRadius
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche keyword areas vis-a-vis rival actors in the same or contiguous marketing space.
Published pricing starts at $79 per month with the Basic plan, for Google, Yahoo & Bing research, 6 years of historical access, unlimited access to SpyFu's tools, but somewhat limited access to leads and domain contacts keyword rank tracking. The $139 Professional plan gives full access to UK data and doubles the rank tracking of keywords from 400 to 800, and provides custom branded (white label) reports and API access. the $999 Agency plan gives team access (10 user logins) and unlimited tracking and reporting capabilities.https://media.trustradius.com/product-logos/LR/0K/Q72D4I0M5F6E.pngSpyFuDiscover profitable keywords2019-02-04T16:35:42.933ZI use Spyfu to discover new profitable keywords for Google Ads and for SEO. It is also great to look at competitors' keywords and ads.,Discover profitable keywords.
Review competitor's well-performing ads.
Track your status on Google search results.
The best feature of Spyfu is called "Kombat," where you compare the keywords used by you and your competitors and can see which ones generate a lot of results for them, and which you're not currently using.,It is overwhelming first to navigate through all the available reports, but it's great that you can have a live orientation with one of their team members.,5,I highly recommend learning everything you can about how to use the platform to your advantage. Otherwise, it will be become an expensive tool.,Infusionsoft, Google AnalyticsAtilla VekonySpyFu is the spy that You Need.2019-01-30T00:18:38.620ZSpyfu is one of the most useful tools for digital marketers out in the market right now. We use it for the obvious PPC keyword research, but the real value is at looking at competitors and figuring out their digital marketing strategy by looking at the keywords and budgets they have (or don't have).,The best tool for keyword research based on close competitors.
The best tool for discovering what PPC strategy and budget your competitors are using.
You can also use it for ad copy ideas.,It would be great if it expanded to Facebook.,10,Spyfu helps us understand our PPC budget vs competitors. You may want to use the budget outside of Adwords if the competition is too great, or you may want to find niche keywords.,Max MilanoFrictionless, affordable, and badass competitor intelligence you can act on right now!2018-12-21T20:46:32.503ZI use it to provide competitive analysis for clients, specifically when I am performing a marketing and brand audit. This helps me to establish a baseline with the client on what they are up against, so we can attack with intention. :),The domain overview is extremely helpful - for CEOs, this dashboard is exactly the kind of quick hit, at-a-glance experience they want to see.
Worst performing and top performing keywords for paid search - this is an invaluable tool to determine how to approach paid against a competitor.
To adwords to buy - this is obviously a wonderful bit of intelligence for testing, and for the most part, holds up in battle testing.,Reporting is terrible - meaning, the PDF feature does not lay out correctly.,8,It's been positive for my business because I've used it as a selling feature of my business.,Serpstat,Slack, Skype for Business (formerly Lync), Adobe Advertising CloudSylvia FloresSpyFu is a must-have for businesses!2018-12-17T15:34:40.174ZSpyFu is a great tool to get an overview of your competitors' keywords they are ranking for, estimated ad spend on Google Ad words, samples of their ad copy and allows you create projects to help you track your SEO and marketing efforts. My main use for SpyFu is to gain insight on keywords and links that my competitors and my clients' competitors are using.,Easy to navigate. The user interface is pretty straightforward and easy to use.
Projects: Create projects for your own company or for clients you are managing to track your efforts.
Insights on ad spend, keywords and impression share.,Price - I was a user for several years and trying out another platform, I canceled and was quickly offered the same platform I had used for years at half the price.
I know the ad spend for Google Adwords is estimated - It would be helpful if it was a little more accurate - maybe not a doable feature of SpyFu, but would be helpful.,9,My subscription is less than $40/month and I would say there is a good ROI since I am able to utilize the data from the insights for my business
There are no real negatives, the platform does what it says it will do!,SEMRush, Sendible, Google AnalyticsLee'Ann BurgessI like SpyFu. You will too.2018-11-27T03:29:53.313ZThe marketing department at ClientHub uses SpyFu to research keywords and ad campaigns for our paid search initiatives. There are many tools out there to do this, but SpyFu is pretty straightforward. In addition, you can see what your competition is doing for keywords and ads. Without proper keyword research, a company can find themselves spending quite a bit on ineffective ad campaigns.,Educational resources
Competitor information
Intuitive interface
Affordable price,I can't think of anything in particular that needs room for improvement.,10,SpyFu has helped me reduce wasted Google Ads spend by narrowing my focus to more appropriate keywords
SpyFu has allowed me to be more creative with keywords by giving me ideas
SpyFu has enabled me to more effectively use keywords in my content,SEMRush and Moz,HubSpot,1,,Research key words for paid search
Research key words for SEO for content
See what competitors are doing,10Angela Lyons, MBA
Unspecified
SpyFu
74 Ratings
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