SpyFu- give it a tru!
We are looking for help with ranking our website in both paid and organic searches. SEO keyword research can be overwhelming, and we did …
SpyFu
Starting at $39 per month
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Recent Reviews
Reviewer Sentiment
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Awards
Popular Features
View all 14 featuresCompetitive analysis (44)
8.9
89%
Keyword analysis (45)
7.7
77%
SERP ranking tracking (37)
7.7
77%
Backlink management (33)
6.0
60%
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Pricing
View all pricingBasic
$39
Cloud
per month
Professional
$79
Cloud
per month
Team
$299
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Features Scorecard
SEO
6.9
69%
SEO Channels
7.4
74%
SEO Platform & Account Management
7.7
77%
Product Details
What is SpyFu?
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche keyword areas vis-a-vis rival actors in the same or contiguous marketing space.
Published pricing starts at $79 per month with the Basic plan, for Google, Yahoo & Bing research, 6 years of historical access, unlimited access to SpyFu's tools, but somewhat limited access to leads and domain contacts keyword rank tracking. The $139 Professional plan gives full access to UK data and doubles the rank tracking of keywords from 400 to 800, and provides custom branded (white label) reports and API access. the $999 Agency plan gives team access (10 user logins) and unlimited tracking and reporting capabilities.
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SpyFu Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Comparisons
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Frequently Asked Questions
What is SpyFu?
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche keyword areas vis-a-vis rival actors in the same or contiguous marketing space.
Published pricing starts at $79 per month with the Basic plan, for Google, Yahoo & Bing research, 6 years of historical access, unlimited access to SpyFu's tools, but somewhat limited access to leads and domain contacts keyword rank tracking. The $139 Professional plan gives full access to UK data and doubles the rank tracking of keywords from 400 to 800, and provides custom branded (white label) reports and API access. the $999 Agency plan gives team access (10 user logins) and unlimited tracking and reporting capabilities.
What are SpyFu's top competitors?
Moz Pro and RavenTools are common alternatives for SpyFu.
What is SpyFu's best feature?
Reviewers rate Competitive analysis highest, with a score of 8.9.
Who uses SpyFu?
The most common users of SpyFu are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
Reviews and Ratings
(121)
Reviews
(1-25 of 55)- Popular Filters
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May 19, 2022
SpyFu- give it a tru!
We are looking for help with ranking our website in both paid and organic searches. SEO keyword research can be overwhelming, and we did not want to spend hundreds of hours looking for the correct terms. We are a retail business primarily focused on the luxury space in the business-to-business and business-to-consumer marketplace.
- Scan competitors websites.
- Provide keyword recommendations.
- Provide SEO tips.
- Cost
- Heard to search competitor keywords.
- Monthly vs annual billing.
I used SpyFu to evaluate how competitors were advertising on Google Adwords. I used the text ad content, dynamic ad insertions, and display ads to create my own similar ads. I also used keyword targeting to create my own keywords to target based on competitors' keywords they use for bidding.
- Keyword research
- Text ad and display ad research
- Competitive analysis
- Keyword rank tracking
- Rank tracking does not work very well and doesn't provide as much information as competitors
- Backlink analysis is not very intutive
- Data isn't always accurate for some of my competitors
SpyFu has been very helpful for compiling competitor data and identifying opportunities with this research. The usefulness in regards to using it for Paid Search is great! Specifically, SpyFu's capability to deliver a particular domain's ad history is very helpful in seeing what changes were made and how we can remain competitive.
- Competitor Insights
- Paid Search Ad History
- SERP comparisons
- Organic search data
- Integrating more content-creation tools for ad copy
- Allowing more free features
May 18, 2022
SpyFu - A worthy competitor.
The main purpose of using SpyFu for our website was to understand who our competitors were, where they were and what they were doing. Not only were we able to keep a tab on the organic activities of our competitors but also paid activities. Additionally, we were able to identify other similar files which we could have missed had it not been for the SpyFu's feature that allows us to do so.
All this allowed us to form more compelling strategy and outrun our competitor.
All this allowed us to form more compelling strategy and outrun our competitor.
- Keeping a tab on competitors organic and inorganic activities
- Helps identify where the competitor is getting the backlinks from.
- Identify competitors top content and the keywords that's bringing them traffic
- Get proper information of their current and past ADS run on Google.
- SpyFu can only support and fetch data from limited countries.
- Certain glitches like page not connecting
- The information isn't always complete for some websites.
May 17, 2022
Great tools for a great price
We use SpyFu periodically to monitor our search ranking, organic / paid traffic, and what keywords we are currently utilizing through our website. We also use SpyFu to monitor our main competitor's search engine ranking and to identify new keywords or opportunities for paid search. The primary goal of using this program is to rank higher in search.
- Keyword tracking
- Competitor research
- paid SEO results
- Guides of product use for beginners
May 17, 2022
The best keyword research tool on the market
SpyFu is a great tool for competitive research and paid search research. I like to conduct my research for all my paid ad campaigns and then export my results into a spreadsheet and find the most profitable keywords and other low-hanging fruit that I am not currently trying to rank for advertising. This has proven to be a very effective tool to conduct this research.
- Competitive Research
- Keyword Research
- Paid Keyword Analysis
- Cohort analysis
- Conditional formatting to find best keywords
May 17, 2022
Clean, comprehensive Competitor insights
At our full-scale marketing agency, we use SpyFu for SEM and SEO business intelligence. SpyFu helps us get an idea of our clients' competitors' monthly spending, ad copy, keywords, SEO rankings, and much more, allowing us to present findings and pivot campaign strategies quickly. A tool like this can take the "guessing" out of competitor conquest, or even defend our own brand name against competitor bids.
- Provides competitive intelligence
- Provides SEO ranking history
- Suggests negative keyword additions
- Accuracy of competitor PPC spend could be improved (we have proven this against our own URLs)
- Relevancy of Google Ads keyword "Buy recommendations"
- More complete (far-reaching) view of Ad Histories
May 28, 2021
SpyFu will give you the information you need
SpyFu is being used by my old organization Townsquare Interactive to find out about the company's SEO and PPC usage. We can do research on potentials client's advertising spend and see where they are ranking for certain keywords.
- can tell advertising spend
- has data on all companies using PPC or SEO
- user friendly
- advertising spend is not always accurate
- ranking are not always accurate
- misses information
May 04, 2021
Agency evaluation of SpyFu
SpyFu is a great competitive tool. It may not have the most bells and whistles, but it does provide the primary function needed for search advertiser evaluations. We don't take the spend data as gospel from it, but it provides fairly strong directional insight for us to work with. The price isn't too bad either.
- Competitive landscape
- Volume demand
- Creative insight
- Deep data analysis
- Spend accuracy
- High min traffic thresholds
April 29, 2021
I am not an SEO expert, but I love SpyFu.
I use SpyFu mainly to look up keywords to use in my SEO for blogs and website[s]. I also use it to research competitors. [...]
- Keyword research
- Identifying questions people have
- Helping me see what my competitors are doing
- Training would be awesome
March 20, 2020
SpyFu for Marketing Help
I work in the marketing dept, and we are the only ones who use SpyFu in the company. I help with our PPC/SEO/SEM strategies for Avidex, and this program helps us do a competitor analysis and strategize our marketing programs.
- Helps our company choose the correct keywords for our campaigns
- Shows us our competitors keywords
- Gives us guidance for future campaigns
- Can be confusing on how to choose the correct keywords based on their recommendations
- Our industry is not listed on their google ads program helper which is disappointing
- They send out to many emails regarding their services.
January 30, 2020
The Best Competitor Research Tool Out There
We use Spyfu to see what kind of competition our clients are facing and for what keywords their competition is targeting. It's also a good measure to see what our client's viability is with their given budget before we launch their campaign. We'll primarily use it to assess keyword rankings before we have enough data in Google Search Console.
- Free feature
- Accurate data
- Paid portion may seem a bit steep.
- Free version is very limited with what you're able to see.
January 30, 2020
Why I love SpyFu and you will too.
SpyFu is used primarily by me. Although my marketing team has access to it, I tend to be the one that uses it the most. We use it to find good keywords to use for our clients, as well as checking out what competitors are using and looking at their ads. Being able to see what ads specific competitors have been running, when they run them and their budget is a tremendous advantage for us in putting together plans for our clients.
- Gets info on competitor's websites. Simply putting in a domain name allows us to see what keywords they rank for organically, how much they spend on PPC and what their ads look like.
- Finds the best keywords for our clients. By showing what keywords are going to cost, how many searches per month, etc. it allows us to plan budgets more accurately.
- Obviously, not every website can be tracked. They add as many as they can, but sometimes a keyword or specific site just isn't being tracked yet.
January 28, 2020
SpyFu comes through
SpyFu allows us to get insights into the terms used by competitors and helps us build a planned budget for paid search spend for new clients. It also now gives us insights into how our SEO efforts are faring. We can see what terms - either paid or organic - should be given attention. The information on the backlinks of competitors helps us discover places we should add to our client's backlink profiles. All in all this tool is an important part of our arsenal. I have been using it since the early days and am impressed with how the tool has matured and added elements.
- Paid keyword research.
- Insights into organic keyword positions.
- Recommendations of terms to concentrate attention.
- Impact of brand terms.
- Levels of impressions - local, national, global.
- Exporting of competitor ad copy.
January 27, 2020
Straightforward competitive keyword tool
We use SpyFu across the organization for competitive research and analysis of organic website traffic. It allows us to see how our own website stacks up to competitors as well as how our clients' websites compare to their competition. We also use it to identify organic search keyword opportunities for web content creation.
- Provide competitive organic search data.
- Allows you to identify organic keywords for future content creation.
- As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
- When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
January 24, 2020
SpyFu- Under the mask
SpyFu, along with other tools, allows us to see how people are accessing a potential client's website. We see a sample of what people have done in the past recent months — an example of organic terms that are puling up search results as well as some keyword research.
- Paid search keywords
- Organic keywords
- Accuracy- any product like this can only be about 40% accurate.
- Their account building tool could be more expansive, and not so 'set in stone'.
January 24, 2020
SpyFu Review
I use SpyFu to see what my competitors are using as some of their keywords. Competitive analysis. I use it to analyze potential keywords that I may want to add to our campaigns. On many occasions, I also use it to see SEO data. Most importantly is the SEM Keyword analysis, which also shows spent data.
- Shows Our Competitors in regards to PPC
- Keyword Analysis
- Doesn't differentiate between Google and other search engines.
- Has no Bing Data
January 24, 2020
SpyFu is a great tool for agencies and marketing teams
We use SpyFu for PPC and SEO research. As an agency, we use it for our own purposes and for that of our clients. It's easy to by people on our team to quickly understand the cost of PPC terms and run competitive reports. We will run reports and send them to clients.
- PPC Research
- Competitive Research
- Setting up Projects within SpyFu could be easier
January 18, 2020
SpyFu Search Analytics Review
SpyFu is being used by my organization in a variety of ways. We are an agency that works with various businesses to solve numerous business issues in a number of different markets. SpyFu has helped to save time and to make overall marketing efforts more structured and strategized backed by validated data.
- Keyword research.
- Keyword groupings.
- Additional paid media analytics.
I use SpyFu to do keyword and competitor research. I need to know the search volume of keywords and which keywords competitors are bidding on so that I may optimize my marketing strategies.
- SpyFu shows keyword search volumes and related keywords which I struggle to find elsewhere.
- SpyFu shows details about any website's organic traffic.
- I would like to be able to see keyword search volumes for more countries.
December 12, 2019
SpyFu is a lot of data for a great price.
SpyFu has been used by my organization for SEO/SEM research. Also, we used it for competitive analysis and keyword research. There is endless data available with SpyFu. It was used solely by the marketing department.
- SEO Research.
- Keyword Research.
- The user interface could be more intuitive.
- There's so much information, the learning curve can be fairly big.
November 07, 2019
Accessible and easy to use
SpyFu is mainly used by our paid media department and SEO department for competitive research. However, it is also a great tool for us to better understand how search engines are perceiving our clients' sites and marketing initiatives and allows us to have a better understanding of the digital marketing landscape.
- Affordable price point compared to other similar tools.
- An easy-to-use interface that makes it accessible to most of our employees regardless of experience level.
- Strong information for us to reference in our marketing research.
- SpyFu's data could possibly be a little more specific; compared to some other similar platforms, it's slightly simplistic.
- SpyFu could consider providing more competitor information outside of search, and delve into other platforms like social, as this data is becoming more widely available.
- SpyFu's user interface - while easy to navigate - also takes away a lot of customizations and levers you might be able to pull in other platforms.
August 27, 2019
I like SpyFu. You will too.
The marketing department at ClientHub uses SpyFu to research keywords and ad campaigns for our paid search initiatives. There are many tools out there to do this, but SpyFu is pretty straightforward. In addition, you can see what your competition is doing for keywords and ads. Without proper keyword research, a company can find themselves spending quite a bit on ineffective ad campaigns.
- Educational resources
- Competitor information
- Intuitive interface
- Affordable price
- I can't think of anything in particular that needs room for improvement.
February 04, 2019
Discover profitable keywords
I use Spyfu to discover new profitable keywords for Google Ads and for SEO. It is also great to look at competitors' keywords and ads.
- Discover profitable keywords.
- Review competitor's well-performing ads.
- Track your status on Google search results.
- The best feature of Spyfu is called "Kombat," where you compare the keywords used by you and your competitors and can see which ones generate a lot of results for them, and which you're not currently using.
- It is overwhelming first to navigate through all the available reports, but it's great that you can have a live orientation with one of their team members.
January 30, 2019
SpyFu is the spy that You Need.
Spyfu is one of the most useful tools for digital marketers out in the market right now. We use it for the obvious PPC keyword research, but the real value is at looking at competitors and figuring out their digital marketing strategy by looking at the keywords and budgets they have (or don't have).
- The best tool for keyword research based on close competitors.
- The best tool for discovering what PPC strategy and budget your competitors are using.
- You can also use it for ad copy ideas.
- It would be great if it expanded to Facebook.