TrustRadius
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche keyword areas vis-a-vis rival actors in the same or contiguous marketing space.
Published pricing starts at $79 per month with the Basic plan, for Google, Yahoo & Bing research, 6 years of historical access, unlimited access to SpyFu's tools, but somewhat limited access to leads and domain contacts keyword rank tracking. The $139 Professional plan gives full access to UK data and doubles the rank tracking of keywords from 400 to 800, and provides custom branded (white label) reports and API access. the $999 Agency plan gives team access (10 user logins) and unlimited tracking and reporting capabilities.https://dudodiprj2sv7.cloudfront.net/product-logos/LR/0K/Q72D4I0M5F6E.pngSpyFuI like SpyFu. You will too.2018-11-27T03:29:53.313ZThe marketing department at ClientHub uses SpyFu to research keywords and ad campaigns for our paid search initiatives. There are many tools out there to do this, but SpyFu is pretty straightforward. In addition, you can see what your competition is doing for keywords and ads. Without proper keyword research, a company can find themselves spending quite a bit on ineffective ad campaigns.,Educational resources
Competitor information
Intuitive interface
Affordable price,I can't think of anything in particular that needs room for improvement.,10,SpyFu has helped me reduce wasted Google Ads spend by narrowing my focus to more appropriate keywords
SpyFu has allowed me to be more creative with keywords by giving me ideas
SpyFu has enabled me to more effectively use keywords in my content,SEMRush and Moz,HubSpot,1,,Research key words for paid search
Research key words for SEO for content
See what competitors are doing,10Angela Lyons, MBASpyFu is great for keyword research2018-08-20T16:45:36.616ZMy main use for SpyFu has been for advanced competitive keyword research. It is very easy to pull thousands of keywords for myself, and my competitors using SpyFu. Another big use of it is the reporting they provide. They auto-generate excellent SEO reports every month or so. They are a vital tool to our SEO success.,Keyword research
Reporting
Online ad research,Links are not as comprehensive as I would like
More tools than I use, which really isn't a bad thing,10,Positive impact with our keyword strategy
Positive impact with SEO reporting
Positive impact with online advertising strategy,Ahrefs Site Explorer,Buzzsumo, Ahrefs Site Explorer, BrightLocalJordan ComstockAn SEO competitive analysis tool that drives action2018-11-29T21:20:06.923ZWe use SpyFu in the marketing department. This tool is being used to help us in our content creation and looking at gaining competitor insights regarding our content direction. This gives us keyword insights not only for organic search but for paid search as well. The typical process we go through takes on 2 forms. The first is reviewing a keyword and looking for variations and then reviewing the landscape for that keyword. The second direction we take is inputting a competitor and see where they are dedicating their efforts for content creation outside brand names.,Extensive amounts of competitor data
Touches on both paid and organic search opportunities
Easy graphs to help illustrate competitive landscape,Since this tool scrapes millions of keywords listings it does take some manual filtering via Excel to get to what is truly going on.
It would be nice if they expanded into social as well to be able to have an all-in-one tool
A themes breakdown would help to eliminate the need for manual sorting and filtering,10,This tool has saved us efficiency and guess work regarding content creation. As a small team being able to direct content efforts in the right direction the first time really helps with time restraints.
There has been some loss of time due to needing to filter results and better understand the landscape but those time losses are offset by the smart content creation efficiencies.
The charts that can be exported to give a quick executive level buy-in help move the approval process through quicker and for us to be more nimble with our efforts.,Moz, Ahrefs Site Explorer and Majestic SEO,Moz, BrightEdge, Google AnalyticsVerified UserGood SEM Competitor Tool2018-09-27T20:19:11.952ZThe ad agencies I've worked at have used SpyFu to gain competitive intelligence. This is something SEM vendors partially provide and SpyFu helps fill in the gaps to work on a holistic SEM strategy.,Estimated cost per clicks by competitor. SpyFu provides deeper intel than the engines b/c the data is segmented by domain and is not masked
Estimated monthly traffic volume & costs associated with higher spending competitors. SpyFu provides deeper intel than the engines b/c the data is segmented by domain and is not masked,The cost per click information is not terribly accurate but can usually be used directionally. Obviously, with a paid product, people want exact data
The free tool has limited data that mainly show vague feedback on your competitors. Def need paid version for any useful info.,8,Positively impacts business objectives due to utilizing the competitive data SpyFu supplies to lower media costs.
Positively impacts business objectives due to utilizing the competitive data SpyFu supplies to purchase media in profitable areas your program doesn't already cover.,Google Ads (formerly AdWords), Bing Ads, SEMRush, AdGooroo and Google AnalyticsVerified UserSpyFu the best on competitor analysis.2018-06-04T22:37:05.145ZSpyFu was used for me to do competition analysis on our direct competitors regarding Adwords. It gave me ideas about the Adwords Keywords our main competitors were buying and what their most successful Adwords ads were. SpyFu also estimates how much your competitors spend on Adwords monthly which is valuable information when you are in a very competitive field.,Gives you the most popular Ads for each month.
Shows you the keywords your competitors are using.,Spyfu will show you an estimate of what they believe your competitor is spending and this number is always low. They should evaluate the keyword prices more to give a more relevant estimate.
Free version only gives you around 20 keywords for each competitor. I wish it was larger.
Must sign in to see any SpyFu information even for the free version. This is a new thing and I liked it better when it was anonymous for free.,10,SpyFu has only has a positive impact because it gives me a behind the scenes look at exactly what my competitors are doing.
It tells me how much my competitors are paying for keywords so I know what to expect as well.,SEMRush,Screaming Frog SEO Spider, SEMRushRachel Hensley
Unspecified
SpyFu
59 Ratings
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