Filter Ratings and Reviews
Filter 79 vetted SpyFu reviews and ratings
Reviews (1-25 of 36)
January 14, 2020
SpyFu comes through
SpyFu allows us to get insights into the terms used by competitors and helps us build a planned budget for paid search spend for new clients. It also now gives us insights into how our SEO efforts are faring. We can see what terms - either paid or organic - should be given attention. The information on the backlinks of competitors helps us discover places we should add to our client's backlink profiles. All in all this tool is an important part of our arsenal. I have been using it since the early days and am impressed with how the tool has matured and added elements.
- Paid keyword research.
- Insights into organic keyword positions.
- Recommendations of terms to concentrate attention.
- Impact of brand terms.
- Levels of impressions - local, national, global.
- Exporting of competitor ad copy.
November 06, 2019
Accessible and easy to use
SpyFu is mainly used by our paid media department and SEO department for competitive research. However, it is also a great tool for us to better understand how search engines are perceiving our clients' sites and marketing initiatives and allows us to have a better understanding of the digital marketing landscape.
- Affordable price point compared to other similar tools.
- An easy-to-use interface that makes it accessible to most of our employees regardless of experience level.
- Strong information for us to reference in our marketing research.
- SpyFu's data could possibly be a little more specific; compared to some other similar platforms, it's slightly simplistic.
- SpyFu could consider providing more competitor information outside of search, and delve into other platforms like social, as this data is becoming more widely available.
- SpyFu's user interface - while easy to navigate - also takes away a lot of customizations and levers you might be able to pull in other platforms.
August 27, 2019
I like SpyFu. You will too.
The marketing department at ClientHub uses SpyFu to research keywords and ad campaigns for our paid search initiatives. There are many tools out there to do this, but SpyFu is pretty straightforward. In addition, you can see what your competition is doing for keywords and ads. Without proper keyword research, a company can find themselves spending quite a bit on ineffective ad campaigns.
- Educational resources
- Competitor information
- Intuitive interface
- Affordable price
- I can't think of anything in particular that needs room for improvement.
December 12, 2019
SpyFu is a lot of data for a great price.
SpyFu has been used by my organization for SEO/SEM research. Also, we used it for competitive analysis and keyword research. There is endless data available with SpyFu. It was used solely by the marketing department.
- SEO Research.
- Keyword Research.
- The user interface could be more intuitive.
- There's so much information, the learning curve can be fairly big.
February 04, 2019
Discover profitable keywords
I use Spyfu to discover new profitable keywords for Google Ads and for SEO. It is also great to look at competitors' keywords and ads.
- Discover profitable keywords.
- Review competitor's well-performing ads.
- Track your status on Google search results.
- The best feature of Spyfu is called "Kombat," where you compare the keywords used by you and your competitors and can see which ones generate a lot of results for them, and which you're not currently using.
- It is overwhelming first to navigate through all the available reports, but it's great that you can have a live orientation with one of their team members.
January 29, 2019
SpyFu is the spy that You Need.
Spyfu is one of the most useful tools for digital marketers out in the market right now. We use it for the obvious PPC keyword research, but the real value is at looking at competitors and figuring out their digital marketing strategy by looking at the keywords and budgets they have (or don't have).
- The best tool for keyword research based on close competitors.
- The best tool for discovering what PPC strategy and budget your competitors are using.
- You can also use it for ad copy ideas.
- It would be great if it expanded to Facebook.
December 21, 2018
Frictionless, affordable, and badass competitor intelligence you can act on right now!
I use it to provide competitive analysis for clients, specifically when I am performing a marketing and brand audit. This helps me to establish a baseline with the client on what they are up against, so we can attack with intention. :)
- The domain overview is extremely helpful - for CEOs, this dashboard is exactly the kind of quick hit, at-a-glance experience they want to see.
- Worst performing and top performing keywords for paid search - this is an invaluable tool to determine how to approach paid against a competitor.
- To adwords to buy - this is obviously a wonderful bit of intelligence for testing, and for the most part, holds up in battle testing.
- Reporting is terrible - meaning, the PDF feature does not lay out correctly.
December 17, 2018
SpyFu is a must-have for businesses!
SpyFu is a great tool to get an overview of your competitors' keywords they are ranking for, estimated ad spend on Google Ad words, samples of their ad copy and allows you create projects to help you track your SEO and marketing efforts. My main use for SpyFu is to gain insight on keywords and links that my competitors and my clients' competitors are using.
- Easy to navigate. The user interface is pretty straightforward and easy to use.
- Projects: Create projects for your own company or for clients you are managing to track your efforts.
- Insights on ad spend, keywords and impression share.
- Price - I was a user for several years and trying out another platform, I canceled and was quickly offered the same platform I had used for years at half the price.
- I know the ad spend for Google Adwords is estimated - It would be helpful if it was a little more accurate - maybe not a doable feature of SpyFu, but would be helpful.
January 08, 2019
SpyFu makes a great resource for competitor keyword research
We use SpyFu to help our customers gain insight into their competitor's most important keywords and what they are spending money on. It also gave us valuable keyword research for new markets and looking for new niches our customers require.
- Great for keyword research.
- Gain insights into what competitors are doing and ranking for.
- Allow multiple profiles for customers so I can have a client website and then it's competitors on a dashboard.
December 27, 2018
Get competitive data easily with SpyFu
The Marketing and Sales team of my company find SpyFu very helpful to check on our clients' websites, their competitors', and potential new customers.
- Compare ranking versus competitor sites
- Look up keywords relevant to site
- See PPC ads
- Get traffic data on competitor sites without needed their Google Analytics access
- Would be nice to do more customization to the competitive ranking graph
December 21, 2018
Spyfu Usage Benefits
SpyFu is an excellent tool for getting a baseline of a client's web presence as well as their status vs their competition. It allows us to reveal some underpinnings of why or why not to make certain changes to their marketing strategy. It is also good for audits of web links, SEM, & industry trends.
- Excellent at KW usage, costs, & recommendations.
- Traffic estimates are helpful for showing how effective a general marketing plan pushes traffic in relation to competition.
- Backlink tracking is nice to use for third-party proof of link sharing.
- Estimates could be more accurate.
- KW groupings could be broken down further in the SEM overview with costs & click frequency.
- Sometimes data does not transfer from one tab to another when reviewing a particular domain.
August 20, 2018
SpyFu is great for keyword research
My main use for SpyFu has been for advanced competitive keyword research. It is very easy to pull thousands of keywords for myself, and my competitors using SpyFu. Another big use of it is the reporting they provide. They auto-generate excellent SEO reports every month or so. They are a vital tool to our SEO success.
- Keyword research
- Reporting
- Online ad research
- Links are not as comprehensive as I would like
- More tools than I use, which really isn't a bad thing
December 21, 2018
A Comprehensive Competitive Analysis in One Place
As a primarily entrepreneur company, we are constantly looking to optimize our own campaigns—but in optimization comes beating out our competitors. We use SpyFu currently to look into exactly what our competitors are doing. Based on what they are doing we are able to tweet our own campaigns so that we can maintain competitiveness in the market.
- Showing exactly what keywords our competitors are targeting, shows which ones we should target ourselves.
- When determining a marketing budget for a new project, we are able to project how much SEO would cost based on what our competitors are doing.
- Looking at what the competitors have in their backlinks helps us with optimizing our own website and landing pages.
- Some of the smaller websites that don't receive much traffic are often hard to complete competitive analyses for.
December 18, 2018
SpyFu for Competitive Intelligence
We use SpyFu to help us formulate our initial SEO and PPC keyword strategy for our clients by looking at their competitor's websites. Instead of starting from scratch, we find it useful to look at the keywords that are already performing for the competition to identify opportunities and as well as areas that have been ignored.
- SEO Keywords
- PPC Keywords
- Look-a-Like Audience Development
- Accuracy
- Breadth of Research
November 29, 2018
An SEO competitive analysis tool that drives action
We use SpyFu in the marketing department. This tool is being used to help us in our content creation and looking at gaining competitor insights regarding our content direction. This gives us keyword insights not only for organic search but for paid search as well. The typical process we go through takes on 2 forms. The first is reviewing a keyword and looking for variations and then reviewing the landscape for that keyword. The second direction we take is inputting a competitor and see where they are dedicating their efforts for content creation outside brand names.
- Extensive amounts of competitor data
- Touches on both paid and organic search opportunities
- Easy graphs to help illustrate competitive landscape
- Since this tool scrapes millions of keywords listings it does take some manual filtering via Excel to get to what is truly going on.
- It would be nice if they expanded into social as well to be able to have an all-in-one tool
- A themes breakdown would help to eliminate the need for manual sorting and filtering
September 27, 2018
Good SEM Competitor Tool
The ad agencies I've worked at have used SpyFu to gain competitive intelligence. This is something SEM vendors partially provide and SpyFu helps fill in the gaps to work on a holistic SEM strategy.
- Estimated cost per clicks by competitor. SpyFu provides deeper intel than the engines b/c the data is segmented by domain and is not masked
- Estimated monthly traffic volume & costs associated with higher spending competitors. SpyFu provides deeper intel than the engines b/c the data is segmented by domain and is not masked
- The cost per click information is not terribly accurate but can usually be used directionally. Obviously, with a paid product, people want exact data
- The free tool has limited data that mainly show vague feedback on your competitors. Def need paid version for any useful info.
June 04, 2018
SpyFu the best on competitor analysis.
SpyFu was used for me to do competition analysis on our direct competitors regarding Adwords. It gave me ideas about the Adwords Keywords our main competitors were buying and what their most successful Adwords ads were. SpyFu also estimates how much your competitors spend on Adwords monthly which is valuable information when you are in a very competitive field.
- Gives you the most popular Ads for each month.
- Shows you the keywords your competitors are using.
- Spyfu will show you an estimate of what they believe your competitor is spending and this number is always low. They should evaluate the keyword prices more to give a more relevant estimate.
- Free version only gives you around 20 keywords for each competitor. I wish it was larger.
- Must sign in to see any SpyFu information even for the free version. This is a new thing and I liked it better when it was anonymous for free.
April 16, 2018
Perfect SEM/SEO/PPC Tool - No Agency Required
WIth an effort to organize all of our digital marketing effort, across SEO, SEM, PPC and competitive analysis, we found SpyFu as a perfect tool to organize and review all these disparate items in one place.
- Comparison tool of how our website compares to similar websites is helpful to understand where we are strong and where we have room to improve.
- Identifying backlinks
- Reviewing and recommendations for keywords
- None
February 28, 2018
SpyFu Is A Great Organic SEO & PPC Analysis/Research Tool
Our marketing team has been using SpyFu for their keyword research tools, competitor analysis tools, and webpage traffic tools to better analyze how our organic website and PPC ads stack up against our competitors. SpyFu also allows us to research new keywords to use for our PPC campaigns inside of Bing and Adwords.
- SpyFu's competitor analysis tool is unparalleled. A detailed, strategic breakdown of how competitors do or don't spend their advertising budgets, and how organic SEO plays into their overall traffic.
- Researching new keywords has always been an important step when improving our organic SEO rank and SpyFu allows us to research keywords directly from the console.
- SpyFu's overall platform is wide-reaching, but could be better optimized by allowing customers to see the data broken down across the various web browser paltforms, e.g, Google, Bing, Internet Explorer, Firefox, Safari, etc.
March 14, 2017
SpyFu Helps To Make Spying Online Much Easier
SpyFu is primarily used by us to do competitor research. We use it to look at what our clients' competitors are doing with PPC efforts as well as baseline SEO analysis. It provides us with the opportunity to look at the big picture with a bunch of different players, not just our client.
- PPC reports for competition. SpyFu allows you to gain insight into possible budget spend as well as what their ads look like.
- The keyword tool within SpyFu is great for seeing what your web sites biggest hitters are as well as what your competition keywords stack against yours. If you share certain keywords, it ranks who has better traction.
- Reporting is a weakness with the platform. It is not the easiest process to implement and the information can be better organized.
- There are inaccuracies with the PPC reporting, especially for competitors. To our knowledge, the only way that PPC budgets are estimated is through ads that have already been clicked on the search network. This means that display, programmatic and other ad formats are not counted.
March 28, 2017
Kung Fu kick your KWs into shape with SpyFu
[We used SpyFu for] PPC keyword discovery and utilization. Also PPC diagnostics for improvement of existing domestic campaigns. Helps us target the right KW sets. Used exclusively by the Marketing department..
- International KW targeting
- Competitive intelligence / identifies competitors KWs and campaign spends
- Organic and paid search overall campaign health
- No API integrations with marketing automation platforms (that I am aware of)
- Reporting is a bit wonky
- Usability can use some improvements
June 07, 2016
Spyfu is our go-to product for Competitive Intel
We use Spyfu for competitive recon for PPC clients. Some of our clients need a more comprehensive competitor list. Some clients know who they consider to be competitors. Spyfu provides the data we need to target the appropriate (apples to apples) competitors. At the point where we can identify the precise competitors, we use Spyfu to get detailed keywords, adgroups and budget/bid data to be able to ferret out advertising opportunities.
- This product links competitor data quite easily in the dashboard, from one domain to the next.
- The overviews for each domain are clear and comprehensive, making the birds-eye-view complete.
- The PPC vs. SEO views are clearly defined and easy to navigate.
- Some of the competitor results seem unrelated to the primary domain. Much more manual research is required to get the best possible data.
- Some keywords are completely unrelated. Again, manual research is required to get the best data.
- Exporting to a CSV/PDF does not include manually added information. This is particularly disappointing.
May 03, 2016
Great Competitive Analysis
We use SpyFu for competitive research for all clients. We also utilize it for PPC competition analysis including keyword research and spend.
- Competitor analysis
- PPC competition information
- PPC Ad copy research
- Better list of keywords when doing research
- More information on ppc spend of competition
March 04, 2016
Fu, SpyFu
SpyFu is a great tool for seeing how your website compares to others. It drills down into keywords, spend and presence in the market.
- Keyword Research
- AdWords History and Performance
- Inside look into the SEO/PPC performance of other sites
- Unable to get local data
- Can only see root domain stats
- No data on CPC or CTR for PPC
February 14, 2014
Spyfool (In a Good Way)
In the advertising industry, it is important to have an idea of what a potential client is doing, advertising wise, before we call on them. If they have ran PPC in the past, it is a good in to come and talk to them about successes/failures. If they have not, it is a good in to see if they would be interested in speaking about opportunities PPC might create for their business. Also, figuring out keywords associated with their business helps when we transition to AdWords and run budgets.
- Ease of use
- Ability to see what advertising has been done in the past
- Ability to target keywords and see previous ads
- Some portions are not well explained as to what they are for
- Many keywords have no relevance to the selected business
- Graphs can be difficult to work with at times
SpyFu Scorecard Summary
Feature Scorecard Summary
About SpyFu
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche keyword areas vis-a-vis rival actors in the same or contiguous marketing space.
Published pricing starts at $79 per month with the Basic plan, for Google, Yahoo & Bing research, 6 years of historical access, unlimited access to SpyFu's tools, but somewhat limited access to leads and domain contacts keyword rank tracking. The $139 Professional plan gives full access to UK data and doubles the rank tracking of keywords from 400 to 800, and provides custom branded (white label) reports and API access. the $999 Agency plan gives team access (10 user logins) and unlimited tracking and reporting capabilities.
Categories: Search Engine Optimization (SEO)
SpyFu Competitors
SpyFu Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |