KeywordSpy vs. SEOGadget for Excel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
KeywordSpy
Score 8.8 out of 10
N/A
N/AN/A
SEOGadget for Excel
Score 8.0 out of 10
N/A
SEOGadget for Excel is a search engine optimization software solution offered by Builtvisible UK.N/A
Pricing
KeywordSpySEOGadget for Excel
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KeywordSpySEOGadget for Excel
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
KeywordSpySEOGadget for Excel
Top Pros
Top Cons
Features
KeywordSpySEOGadget for Excel
SEO
Comparison of SEO features of Product A and Product B
KeywordSpy
7.7
1 Ratings
0% above category average
SEOGadget for Excel
6.6
1 Ratings
15% below category average
Keyword analysis9.01 Ratings7.01 Ratings
Backlink management5.01 Ratings9.01 Ratings
SERP ranking tracking9.01 Ratings6.01 Ratings
Page grader4.01 Ratings7.01 Ratings
Competitive analysis9.01 Ratings7.01 Ratings
Site audit / diagnostics9.01 Ratings00 Ratings
Task management9.01 Ratings5.01 Ratings
Site recommendations00 Ratings5.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
KeywordSpy
6.0
1 Ratings
23% below category average
SEOGadget for Excel
6.7
1 Ratings
12% below category average
Local SEO9.01 Ratings7.01 Ratings
Social SEO3.01 Ratings6.01 Ratings
Mobile SEO3.01 Ratings00 Ratings
Global SEO9.01 Ratings7.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
KeywordSpy
8.0
1 Ratings
4% below category average
SEOGadget for Excel
8.0
1 Ratings
4% below category average
Multi-domain support9.01 Ratings7.01 Ratings
Integration with web analytics tools7.01 Ratings9.01 Ratings
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KeywordSpySEOGadget for Excel
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Score 9.9 out of 10
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Score 9.9 out of 10
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Score 9.5 out of 10
Advanced Web Ranking
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Score 9.5 out of 10
Enterprises
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Score 9.1 out of 10
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Score 9.1 out of 10
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User Ratings
KeywordSpySEOGadget for Excel
Likelihood to Recommend
9.0
(1 ratings)
7.0
(1 ratings)
User Testimonials
KeywordSpySEOGadget for Excel
Likelihood to Recommend
KeywordSpy
KeywordSpy is appropriate for most Internet Market research companies. I would not suggest it for a corporate marketing department unless it's a company with a very larger budget. This is also not a tool for small freelancers even though there is a free option, to get the best benefit of KeywordSpy it's best to use most of its features and options and this can get pricey.
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Builtvisible UK
SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
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Pros
KeywordSpy
  • track and give details on specified Keyword
  • Determine competitors within a specified Keyword
  • Advise other keyword competitors may be targeting
  • provided competitive information regarding the targeted keyword e.g copies of an ad campaign
  • Allow very deep and granular keyword research and competitive research re the domains and targeted keyword
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Builtvisible UK
  • Authentication is simple and requires no real in-depth knowledge
  • Importing of data into Excel saves time and saves us an extra step which is really important
  • Working with the data we need to see is much easier and faster
  • Collects multiple sources and saves time logging in
  • Data analysis is simple and straight forward
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Cons
KeywordSpy
  • Broaden its user access
  • Sometimes the results volume can be over whelming, maybe a summary tool could be provided?
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Builtvisible UK
  • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
  • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
  • Added functionality to analyze data would be nice
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Alternatives Considered
KeywordSpy
Most SEO and market research tools offer what KeywordSpy has but are not as detailed and in one place. Consequently, where you can do everything at KeywordSpy, with other tools you find you have to purchase multiple tools or subscriptions from different providers which also don't integrate with each other. KeywordSpy makes your research easier and more efficient.
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Builtvisible UK
This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
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Return on Investment
KeywordSpy
  • Can get pricey because of its pricing model
  • Applicable to a limited geographical clientele, therefore, restricting service access or subscribers
  • powerful SEO and competitive research tool, therefore, giving the use significant competitive advantages from the data outputs
  • Allows you to track keyword and domains and therefore a time saver
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Builtvisible UK
  • It is hard to quantify this realistically but it does save time and that is big
  • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
  • We haven't had any negative impacts as this is mainly a time saver
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ScreenShots