Leadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.
Director of Marketing in Marketing at e2b teknologies, inc. (Computer Software, 11-50 employees)
Chose Leadfwd
We found Inbox25 to be the most cost-effective marketing automation platform with the best possible integration to Sugar CRM. We evaluated three additional products. Only one was comparable in scope and integration but the cost was 30% more.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Key User Insights
Would buy again
No answers on this topic
Delivers good value for the price
No answers on this topic
Happy with the feature set
No answers on this topic
Lived up to sales and marketing promises
No answers on this topic
Implementation went as expected
No answers on this topic
Features
Leadfwd
Email & Online Marketing
Comparison of Email & Online Marketing features of Leadfwd
Feature
Leadfwd
7.4
2 Ratings
4% below category average
WYSIWYG email editor
7.02 Ratings
Dynamic content
7.01 Ratings
Ability to test dynamic content
7.01 Ratings
Landing pages
9.01 Ratings
A/B testing
3.22 Ratings
Mobile optimization
6.22 Ratings
Email deliverability reporting
9.62 Ratings
List management
8.62 Ratings
Triggered drip sequences
8.82 Ratings
Lead Management
Comparison of Lead Management features of Leadfwd
Feature
Leadfwd
8.0
2 Ratings
2% above category average
Lead nurturing automation
8.42 Ratings
Lead scoring and grading
7.32 Ratings
Data quality management
7.72 Ratings
Automated sales alerts and tasks
8.52 Ratings
Campaign Management
Comparison of Campaign Management features of Leadfwd
Feature
Leadfwd
7.0
1 Ratings
6% below category average
Calendaring
5.01 Ratings
Event/webinar marketing
9.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Leadfwd
Feature
Leadfwd
7.5
1 Ratings
0% above category average
Social sharing and campaigns
9.01 Ratings
Social profile integration
6.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Leadfwd
Feature
Leadfwd
6.3
2 Ratings
16% below category average
Dashboards
6.52 Ratings
Standard reports
6.32 Ratings
Custom reports
6.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Leadfwd
I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
