TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lengow

    Score7.9 out of 10
    N/ALengow is the feed and product listing management offering from the French company of the same name.N/A

    smec Platform

    N/A
    Mid-Size Companies (51-1,000 employees)
    Smarter Ecommerce (smec) is a PPC software provider and performance marketing agency that helps ecommerce brands through AI-driven optimization of Google Ads and Microsoft Advertising. The smec platform connects and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to align PPC campaigns with strategic business goals. Dynamic Segments allow retailers to optimize for business outcomes such…N/A
    Pricing
    Lengowsmec Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Lengowsmec Platform
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Features
    Lengowsmec Platform
    Ad Campaigns
    Comparison of Ad Campaigns features of Lengow and smec Platform
    Feature
    Lengow
    4.3
    1 Ratings
    40% below category average
    smec Platform
    -
    Ratings
    Ad campaign creation4.01 Ratings00 Ratings
    Ad deployment4.01 Ratings00 Ratings
    Display advertising5.01 Ratings00 Ratings
    Ad display and retargeting segmentation5.01 Ratings00 Ratings
    Sequence targeting5.01 Ratings00 Ratings
    Contextual advertising3.01 Ratings00 Ratings
    Social advertising4.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Lengow and smec Platform
    Feature
    Lengow
    4.0
    1 Ratings
    53% below category average
    smec Platform
    -
    Ratings
    Ad dashboards4.01 Ratings00 Ratings
    Ad performance reports5.01 Ratings00 Ratings
    Ad conversion tracking4.01 Ratings00 Ratings
    Ad attribution reporting3.01 Ratings00 Ratings
    Ad forecasting and optimization4.01 Ratings00 Ratings
    Best Alternatives
    Lengowsmec Platform
    Small Businesses
    WordStream
    Score6.9 out of 10
    WordStream
    Score6.9 out of 10
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    WordStream
    Score6.9 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Lengowsmec Platform
    Likelihood to Recommend
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Lengowsmec Platform
    Likelihood to Recommend
    Lengow
    We have a PIM, which displays a product feed in JSON format. With Lengow we were able to import it very easily and then we connected it to a marketplace. Price and quantity updates are very frequent, this allows us to provide always updated data to customers. It is difficult to create promotions from the interface of Lengow, but once you learn you can do it easily.
    Incentivized
    Read full review
    Smarter Ecommerce smec
    No answers on this topic
    Pros
    Lengow
    • Marketplaces Integration
    • Products info updates
    • User friendly graphic
    Incentivized
    Read full review
    Smarter Ecommerce smec
    No answers on this topic
    Cons
    Lengow
    • Attribute editing rules
    • Real time API stock integration
    • More marketplaces
    Incentivized
    Read full review
    Smarter Ecommerce smec
    No answers on this topic
    Alternatives Considered
    Lengow
    Lengow turned out to be much cheaper, for our current needs it was enough. However ChannelAdvisor is a valid alternative more complete and with more tools available.
    Incentivized
    Read full review
    Smarter Ecommerce smec
    No answers on this topic
    Return on Investment
    Lengow
    • Easy opening of new marketplaces
    • Sales support
    • Saving money in the integrations
    Incentivized
    Read full review
    Smarter Ecommerce smec
    No answers on this topic
    ScreenShots

    smec Platform Screenshots

    Screenshot of Dynamic Segments, which is used to create a goal-driven PMax campaign setup, by combining different attributes from all data sources to build multi-dimensional product segments that match any strategic goals. These can be assigned to campaigns. Products shift between segments automatically as new data rolls in - keeping campaigns up to date.Screenshot of AI powered recommendations. The AI supports, but is never on autopilot - the user maintains full control over every change it suggests.Screenshot of the analytics that track PMax campaign performance with detailed insights that enable quick, impactful campaign enhancements. Viewers can track spend and conversions across channels, analyze brand vs. non-brand traffic and identify assets that need a fix. Google and Microsoft Ads data are also presented here.Product screenshot