Name: smec Platform
Author: Smarter Ecommerce smec

Call Center Workforce Optimization

Help Desk

Web and Video Conferencing

Customer Support

Mobile App Development

Development

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Document Management

Dropshipping

Integrated Workplace Management (IWMS)

Enterprise

Accounting

Payment Gateway

Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Employee Monitoring

Employee Performance Management

HR Management

Payroll

Professional Employer Organizations (PEO)

Recruitment Agency

Recruitment Automation

Succession Planning

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Compliance Consulting

Configuration Management Databases

Data Quality

Distributed Denial of Service (DDoS) Protection

Fraud Detection

IT Alert Management

In-Memory Databases

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Remote Monitoring and Management

Tower Servers

Virtual Private Network (VPN)

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Competitive Intelligence

Consumer Ratings & Reviews

Content Management

Email Marketing

Email Testing

Market Intelligence

Marketing Automation

Presentation

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Field Sales Software

Multichannel Retail

Sales

Antivirus

Certificate Lifecycle Management

Secure Access Service Edge (SASE)

User and Entity Behavior Analytics (UEBA)

Security

Car Rental

Home Health Care

Insurance Agency Management

Legal Research

Library Management

Vertical-Specific

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Google Ads

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Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

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Offer C

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smec Platform

Search engine marketing (SEM) encompasses marketing efforts to improve a website's placement in search engine results. This may be accomplished in two general ways: via improvements in a website's content and structure to improve relevance, searchability, and popularity (this is search engine optimization, or SEO), or via paid digital advertising (usually pay-per-click, or PPC) to vault ahead of competition in search results.

SEM platforms help marketers launch and run successful search engine PPC advertisement campaigns at a set budget, and at least include features that in some way facilitate running a paid advertising campaign, including intelligent bidding recommendations and/or automation of bidding and ad copy generation, and plenty of analytics for reviewing past campaigns and forecasting optimal new ones.

Some SEM tools and platforms emphasize competitive analysis, so advertisers can see what competitors in the same ad space are doing and how you or your agency's clients stack up against them, and protect the brand against (often unlawful) use of one's name by competitors seeking to ride a better known brand's coattails, as well as identify gaps or missed opportunities to increase visibility in searches.

Search Engine Marketing (SEM)

Meet Campaign Orchestrator

Dynamic Segments, which is used to create a goal-driven PMax campaign setup, by combining different attributes from all data sources to build multi-dimensional product segments that match any strategic goals. These can be assigned to campaigns. Products shift between segments automatically as new data rolls in - keeping campaigns up to date.

AI powered recommendations. The AI supports, but is never on autopilot - the user maintains full control over every change it suggests.

the analytics that track PMax campaign performance with detailed insights that enable quick, impactful campaign enhancements. Viewers can track spend and conversions across channels, analyze brand vs. non-brand traffic and identify assets that need a fix. Google and Microsoft Ads data are also presented here.

Smarter Ecommerce (smec) is a leading PPC software provider and performance marketing agency that helps ecommerce brands achieve better business outcomes through AI-driven optimization of Google Ads and Microsoft Advertising. The smec platform connects and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to align PPC campaigns with strategic business goals. Dynamic Segments allow retailers to optimize for business outcomes such as profitability (POAS), average order value (AOV), and revenue growth, maintaining control over business priorities even as advertising platforms become more automated and less transparent. The platform's predictive AI adjusts Target ROAS and allocates budgets across all campaigns to improve overall performance and increase efficiency in achieving business objectives. Detailed product and campaign insights provide transparency into how automated campaigns perform, helping PPC teams govern AI effectively and see what's happening inside the "black box”. By automating routine PPC tasks and centralizing management across Google and Microsoft Ads, smec helps retailers with extensive product catalogs maintain agility and efficiency. Teams can focus on strategic oversight, data quality, and profit optimization, while automation manages campaign execution aligned with live business goals. In addition to its platform, smec delivers full-service agency support across Google, Microsoft, Meta, and programmatic channels, offering full-funnel strategy, data engineering, conversion tracking, and marketing analytics. This combination of technology, data, and expertise positions smec as a trusted partner for scaling ecommerce performance. Founded in 2007, Smarter Ecommerce is recognized as a Google Premier Partner, was named a Google Ads Impact Award Finalist in 2025 and is a three-time Microsoft Retail Partner of the Year. smec currently manages over €500 Million in annual ad spend, driving more than €5 Billion in ecommerce revenue for over 350 global retail clients, including THG, Snipes, REWE, Decathlon, EMAG and Intersport.

Smarter Ecommerce smec

Ad Auctions

Allows users to bid for ad space for search results based on specific keywords.

Keyword search

Research and planning tools allow users to find the best keywords for their ads.

Ad bidding

Automated bidding based on budget parameters and the click or conversion likelihood of an ad.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad management

The ability to manage ad campaigns across multiple channels through a centralized control panel or dashboard.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Search Engine Marketing (SEM) Tools

smec Platform

Overview

What is smec Platform?