LiftIgniter Real-time Personalization Platform vs. TheyDo

LiftIgniter is well suited for:

• Media companies without the resources to develop their own content recommendations systems.
• eCommerce companies who want to get product recommendations live onsite quickly.

LiftIgniter is less appropriate:

• Organizations with a shallow content set onsite.

If you have a digital product with a digital customer experience that needs to be analysed, described, and potentially monitored and improved. This tool gives you a ready methodology that works. Less suited if you need to map internal processes in a sort of Business Process Management Notation, but still is a good alternative to that.

Incentivized

• It does a good job recommending content that is related to the current story a user is on.
• It does a good job not recommending content the user has already viewed.
• It does a good job being a recommendation engine for disparate sites with related content.

• Customer journey mapping
• Create a list of pain points
• Define a strategy and prioritizing what's important

Incentivized

• Manually controlling certain undesired results is not straight forward and seems to often result in a lower CTR or conversion rates.
• The LI Dashboard has limited features.

• Maps are difficult to navigate when they reach more than 10 steps - but I think it is normal. Maybe suggesting to break down maps when they are too big is good advice that the app might give at a certain point.
• When choosing the images for the actors, sometimes the app freezes.

Incentivized

It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.

As TheyDo is focused on customer journey mapping only, their user interface works very well. You can easily create a team and manage multiple user roles and teams. As for the learning curve, it is also not that difficult to learn how to use the tool, and this boosted genuine adoption rather than forcing people to use a tool in a usual top-down approach.

Incentivized

• Increased time on site
• Decreased bounce rate
• 5-15% CTR for users which saw recommendations

• Improved the overall knowledge of our product to the whole employees and customer service.
• Gained more speed in making strategic decisions (e.g. what to improve next).

Incentivized