LiveJournal

In general, I would not recommend LiveJournal to organizations wanting to communicate to potential customers. Although it is an easy-to-use blogging platform with a large number of free and relatively inexpensive customization options, it is known primarily as a source of user-generated content. Smaller organizations looking for a free or inexpensive blogging platform may find LiveJournal useful, however, as a way to communicate with employees or existing customers.

• Anyone can use it: The default formatting for LiveJournal is so simple that anyone could grasp it. It's true that the results are quite bare-bones without customization, but depending on how you want to use it, this may be a good thing.
• It has free options: By default you'll be added to a Plus account that gives you 1GB worth of space and the basic freedom to create decently detailed posts.
• There are advanced settings too: For those that have the experience, HTML and other forms of coding are allowed. This makes it easy for qualified individuals to get the most out of even the basic services. You can even program your own custom themes if you have the know-how.
• Tagging features mean that SEO enthusiasts can try their hand at making their posts more present in popular search engines.

• Slightly more extensive customization options.
• Cheaper usage fees for paid accounts.

LiveJournal has a sense of community that is unlike that of other blogging sites. LiveJournal's layout and setup allow for user engagement that is on a different level than those of WordPress and Blogger. Community and a sense of being in one is important when communicating with customers, as well as responding to comments and complaints. LiveJournal makes it easy to address these issues

I do not have a basis for comparison because I do not use other blogging platforms.

• No impact on our business