Magisto in Menlo Park offers their video editing application to marketing teams, featuring an A.I. powered workflow with professional class effects, distribution and native video player.
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Synthesia
Score 8.5 out of 10
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Synthesia is an AI video generation platform that can be used by companies to turn boring docs, PowerPoints or PDFs into more engaging training, marketing or how-to videos.
I think Magisto is well-suited for individuals, businesses, and brands that want to create marketing videos that are on the shorter side. I don't think Magisto is a good match for someone seeking to create long, informative videos, streaming videos, etc. It is also good for someone who is working to brand every aspect of their business. Magisto helps with that.
If you need to create explanatory content or videos where the narrator isn't on the front page, Synthesia is a great ally. AI is not welcomed by everyone, or, to put it differently, people don't want to learn from AI, it feels fake, or takes out value. People want to engage with a real human, especially in a learning enviroment. I'd suggest using Synthesia because it saves you a lot of time, but if the avatar is the center of video, it might be an issue. You can note by the way the mouth moves that it's AI. There are ways in Synthesia where you can remove the avatar and just hear its voice (which are great btw) or make them smaller so your atention doesn't go there all the time.
It would be great if Magisto would allow significantly longer videos—20 to 30 minutes. I've often wondered why Magisto focuses on shorter videos and only recently began allowing videos that are 10 minutes maximum.
I would love for Magisto to offer an affiliate program. I publish a lot of videos that I create in Magisto and refer it to many people in the education and dance industries. I would love to be able to do that as a paid affiliate and I'm sure others would as well.
Synthesia is very good with someone needing to create videos and not a lot of knowledge on the matter. It's easy to use, intuitive and has a lot of tutorials on how to use their features
I don't believe I've ever contacted Magisto for support, so I can't really say. The app has only frozen on me a couple of times (recently), and I usually log out and log back in and the error is fixed.
The user experience via Magisto is cleaner and fresher. The professional plan for Animoto started at $29 per month in comparison to $9.99 per month at Magisto.