Mapp Intelligence, powered by Webtrekk vs. Omniconvert Explore

Mapp Intelligence, powered by Webtrekk

Omniconvert Explore

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Mapp Intelligence, powered by Webtrekk	Score 10.0 out of 10	N/A	Mapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product recommendations for users based on past visit data, including…	N/A
Omniconvert Explore	Score 8.0 out of 10	Mid-Size Companies (51-1,000 employees)	Explore by Omniconvert is a conversion rate optimization platform. It differentiates from other CRO tools in that the vendor takes a democratic approach to product development, where users can help decide the future of their CRO tool. Through software and services, Explore by Omniconvert aims to help global eCommerce companies improve their conversion rates through advanced segmentation algorithms, A/B testing, Web Personalization and Web…	$167 per month

Pricing

Mapp Intelligence, powered by Webtrekk

Omniconvert Explore

Editions & Modules

No answers on this topic

50 000 tested views: $167
per month
700 000 tested views: $1208
per month
5 000 000 tested views: $4658
per month

Offerings

Pricing Offerings
Mapp Intelligence, powered by Webtrekk	Omniconvert Explore
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

Entry-level Setup Fee

No setup fee

Additional Details

Pricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.

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More Pricing Information

Community Pulse
	Mapp Intelligence, powered by Webtrekk	Omniconvert Explore
Top Pros	Pro C level Pro Tag management	Pro Ease of use
Top Cons	Minus Near real time Minus 3rd party Minus Party data	Minus Heat map Minus Learning curve

Features

Mapp Intelligence, powered by Webtrekk

Omniconvert Explore

Testing and Experimentation

Comparison of Testing and Experimentation features of Product A and Product B
	Mapp Intelligence, powered by Webtrekk - Ratings	Omniconvert Explore 8.3 1 Ratings 4% below category average
Split URL testing	00 Ratings	9.01 Ratings
Multivariate testing	00 Ratings	5.01 Ratings
Visual / WYSIWYG editor	00 Ratings	9.01 Ratings
Experiment workflow and approval	00 Ratings	10.01 Ratings

Audience Segmentation & Targeting

Comparison of Audience Segmentation & Targeting features of Product A and Product B
	Mapp Intelligence, powered by Webtrekk - Ratings	Omniconvert Explore 9.0 1 Ratings 2% above category average
Standard visitor segmentation	00 Ratings	8.01 Ratings
Website personalization	00 Ratings	10.01 Ratings

Best Alternatives
	Mapp Intelligence, powered by Webtrekk	Omniconvert Explore
Small Businesses	Klaviyo Score 8.9 out of 10	Kameleoon Score 9.5 out of 10
Medium-sized Companies	SALESmanago Score 8.9 out of 10	Dynamic Yield Score 9.1 out of 10
Enterprises	Tealium Customer Data Hub Score 8.7 out of 10	Dynamic Yield Score 9.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Mapp Intelligence, powered by Webtrekk	Omniconvert Explore
Likelihood to Recommend	10.0 (1 ratings)	10.0 (1 ratings)
Support Rating	8.0 (1 ratings)	10.0 (1 ratings)

User Testimonials
	Mapp Intelligence, powered by Webtrekk	Omniconvert Explore
Likelihood to Recommend	Mapp Digital Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool. It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform. Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool. Incentivized Rayk Richter Consultant Digital Intelligence Read full review	Omniconvert If you need some website personalization it can do the trick. If you have a website where you know where your users are coming from and you can improve their experience from some personalization it will help you convert them through your funnel. If you are running a small site it may be overkill to a normal call to action. Couldn’t hurt to test though with their split testing. Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
Pros	Mapp Digital Good visualization in reports for marketing and c-level. Part of the big picture Mapp Suite (Engage Intelligence Aquire). Integrated tag management. No sampled data. It is possible to combine 90% variables and metrics. Incentivized Rayk Richter Consultant Digital Intelligence Read full review	Omniconvert Conversion optimization. Website personalization. Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
Cons	Mapp Digital Webtrekk (Mapp Intelligence) should invest to go real time or near real time. Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools. Webtrekk should build better click-path-analysis and journeys. Incentivized Rayk Richter Consultant Digital Intelligence Read full review	Omniconvert The learning curve could be easier. Improve onboarding. Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
Support Rating	Mapp Digital We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support. Incentivized Rayk Richter Consultant Digital Intelligence Read full review	Omniconvert They have been polite and good about updates. Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
Alternatives Considered	Mapp Digital Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe. Incentivized Rayk Richter Consultant Digital Intelligence Read full review	Omniconvert Unless has an easier learning curve but they have different features. Their personalization is similar though. Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
Return on Investment	Mapp Digital Get insights into your web data. Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases). 1 tool for over 20 apps and 100 websites. Incentivized Rayk Richter Consultant Digital Intelligence Read full review	Omniconvert Personalization from referral sites has been an improvement to ROI. Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
ScreenShots		Omniconvert Explore Screenshots