3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.7 out of 100

Likelihood to Recommend

Mapp Intelligence, powered by Webtrekk

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
Rayk Richter | TrustRadius Reviewer

Omniconvert

If you need some website personalization it can do the trick. If you have a website where you know where your users are coming from and you can improve their experience from some personalization it will help you convert them through your funnel.
If you are running a small site it may be overkill to a normal call to action. Couldn’t hurt to test though with their split testing.
Dustin Day | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Mapp Intelligence, powered by Webtrekk
Omniconvert
8.3
Split URL testing
Mapp Intelligence, powered by Webtrekk
Omniconvert
9.0
Multivariate testing
Mapp Intelligence, powered by Webtrekk
Omniconvert
5.0
Visual / WYSIWYG editor
Mapp Intelligence, powered by Webtrekk
Omniconvert
9.0
Experiment workflow and approval
Mapp Intelligence, powered by Webtrekk
Omniconvert
10.0

Audience Segmentation & Targeting

Mapp Intelligence, powered by Webtrekk
Omniconvert
9.0
Standard visitor segmentation
Mapp Intelligence, powered by Webtrekk
Omniconvert
8.0
Website personalization
Mapp Intelligence, powered by Webtrekk
Omniconvert
10.0

Pros

Mapp Intelligence, powered by Webtrekk

  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
Rayk Richter | TrustRadius Reviewer

Omniconvert

  • Amazing segmentation
  • Automation
  • Ease of use
Ulymar Rocha | TrustRadius Reviewer

Cons

Mapp Intelligence, powered by Webtrekk

  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
Rayk Richter | TrustRadius Reviewer

Omniconvert

  • The learning curve could be easier.
  • Improve onboarding.
Dustin Day | TrustRadius Reviewer

Usability

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Omniconvert

Omniconvert 3.6
Based on 1 answer
A little clunky gui
Ulymar Rocha | TrustRadius Reviewer

Support Rating

Mapp Intelligence, powered by Webtrekk

Mapp Intelligence, powered by Webtrekk 8.0
Based on 2 answers
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
Rayk Richter | TrustRadius Reviewer

Omniconvert

Omniconvert 10.0
Based on 1 answer
They have been polite and good about updates.
Dustin Day | TrustRadius Reviewer

Alternatives Considered

Mapp Intelligence, powered by Webtrekk

Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
Rayk Richter | TrustRadius Reviewer

Omniconvert

Unless has an easier learning curve but they have different features. Their personalization is similar though.
Dustin Day | TrustRadius Reviewer

Return on Investment

Mapp Intelligence, powered by Webtrekk

  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
Rayk Richter | TrustRadius Reviewer

Omniconvert

  • Better customer service
Ulymar Rocha | TrustRadius Reviewer

Screenshots

Mapp Intelligence, powered by Webtrekk

Pricing Details

Mapp Intelligence, powered by Webtrekk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Mapp Intelligence, powered by Webtrekk Editions & Modules

Additional Pricing Details
Pricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.

Omniconvert

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Omniconvert Editions & Modules

Edition
10 000 tested views$591
50 000 tested views$1791
30 000 tested views$1191
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Mapp Intelligence, powered by Webtrekk
9.0
Omniconvert
10.0

Usability

Mapp Intelligence, powered by Webtrekk
Omniconvert
3.6

Support Rating

Mapp Intelligence, powered by Webtrekk
8.0
Omniconvert
10.0

Add comparison