Mapp Intelligence, powered by Webtrekk vs. Vertica Analytics Database

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mapp Intelligence, powered by Webtrekk
Score 10.0 out of 10
N/A
Mapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product recommendations for users based on past visit data, including…N/A
Vertica Analytics Database
Score 10.0 out of 10
N/A
The Vertica Analytics Platform supplies enterprise data warehouses with big data analytics capabilities and modernization. Vertica was acquired and supported by OpenText, then sold to Rocket Software in 2026.N/A
Pricing
Mapp Intelligence, powered by WebtrekkVertica Analytics Database
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Mapp Intelligence, powered by WebtrekkVertica Analytics Database
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.
More Pricing Information
Community Pulse
Mapp Intelligence, powered by WebtrekkVertica Analytics Database
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User Ratings
Mapp Intelligence, powered by WebtrekkVertica Analytics Database
Likelihood to Recommend
10.0
(1 ratings)
8.0
(7 ratings)
Support Rating
8.0
(1 ratings)
7.9
(2 ratings)
User Testimonials
Mapp Intelligence, powered by WebtrekkVertica Analytics Database
Likelihood to Recommend
Mapp Digital
Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
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Rocket Software
Vertica as a data warehouse to deliver analytics in-house and even to your client base on scale is not rivaled anywhere in the market. Frankly, in my experience it is not even close to equaled. Because it is such a powerful data warehouse, some people attempt to use it as a transactional database. It certainly is not one of those. Individual row inserts are slow and do not perform well. Deletes are a whole other story. RDBMS it is definitely not. OLAP it rocks.
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Pros
Mapp Digital
  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
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Rocket Software
  • Extremely fast query performance - Vertica is one of the fastest query engines out there.
  • Scales to TBs - Scales reasonably well up to 10-20 nodes and 10 - 100s of TB of data.
  • Easy to Use - Fairly easy to user, we made quite some headway with just 1 person running it for a while.
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Cons
Mapp Digital
  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
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Rocket Software
  • Could use some work on better integrating with cloud providers and open source technologies. For AWS you will find an AMI in the marketplace and recently a connector for loading data from S3 directly was created. With last release, integration with Kafka was added that can help.
  • Managing large workloads (concurrent queries) is a bit challenging.
  • Having a way to provide an estimate on the duration for currently executing queries / etc. can be helpful. Vertica provides some counters for the query execution engine that are helpful but some may find confusing.
  • Unloading data over JDBC is very slow. We've had to come up with alternatives based on vsql, etc. Not a very clean, official on how to unload data.
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Support Rating
Mapp Digital
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
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Rocket Software
I haven't had any recent opportunity to reach out to Vertica support. From what I remember, I believe whenever I reached out to them the experience was smooth.
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Alternatives Considered
Mapp Digital
Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
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Rocket Software
Vertica performs well when the query has good stats and is tuned well. Options for GUI clients are ugly and outdated. IO optimized: it's a columnar store with no indexing structures to maintain like traditional databases. The indexing is achieved by storing the data sorted on disk, which itself is run transparently as a background process.
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Return on Investment
Mapp Digital
  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
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Rocket Software
  • Positive impact on ROI by being able to get customer insights in real-time.
  • Positive ROI through reduced time to set-up and maintain Vertica instances.
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ScreenShots