Mapp Intelligence, powered by Webtrekk vs. Vertica Analytics Database

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.

Incentivized

Vertica as a data warehouse to deliver analytics in-house and even to your client base on scale is not rivaled anywhere in the market. Frankly, in my experience it is not even close to equaled. Because it is such a powerful data warehouse, some people attempt to use it as a transactional database. It certainly is not one of those. Individual row inserts are slow and do not perform well. Deletes are a whole other story. RDBMS it is definitely not. OLAP it rocks.

Incentivized

• Good visualization in reports for marketing and c-level.
• Part of the big picture Mapp Suite (Engage Intelligence Aquire).
• Integrated tag management.
• No sampled data.
• It is possible to combine 90% variables and metrics.

Incentivized

• Extremely fast query performance - Vertica is one of the fastest query engines out there.
• Scales to TBs - Scales reasonably well up to 10-20 nodes and 10 - 100s of TB of data.
• Easy to Use - Fairly easy to user, we made quite some headway with just 1 person running it for a while.

Incentivized

• Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
• Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
• Webtrekk should build better click-path-analysis and journeys.

Incentivized

• Could use some work on better integrating with cloud providers and open source technologies. For AWS you will find an AMI in the marketplace and recently a connector for loading data from S3 directly was created. With last release, integration with Kafka was added that can help.
• Managing large workloads (concurrent queries) is a bit challenging.
• Having a way to provide an estimate on the duration for currently executing queries / etc. can be helpful. Vertica provides some counters for the query execution engine that are helpful but some may find confusing.
• Unloading data over JDBC is very slow. We've had to come up with alternatives based on vsql, etc. Not a very clean, official on how to unload data.

Incentivized

We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.

Incentivized

I haven't had any recent opportunity to reach out to Vertica support. From what I remember, I believe whenever I reached out to them the experience was smooth.

Incentivized

Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.

Incentivized

Vertica performs well when the query has good stats and is tuned well. Options for GUI clients are ugly and outdated. IO optimized: it's a columnar store with no indexing structures to maintain like traditional databases. The indexing is achieved by storing the data sorted on disk, which itself is run transparently as a background process.

Incentivized

• Get insights into your web data.
• Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
• 1 tool for over 20 apps and 100 websites.

Incentivized

• Positive impact on ROI by being able to get customer insights in real-time.
• Positive ROI through reduced time to set-up and maintain Vertica instances.

Incentivized