TrustRadius

Marsello vs. Porch Group Media

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Marsello
Score 0.0 out of 10
N/A
Marsello is a marketing solution for small and medium sized retailers, that helps them sell more in-store and online. Retailers can run targeted and timely marketing with data-driven automation, email, SMS, & loyalty programs and now, social media management. Capabilities encompass loyalty, email, SMS, and other automations that work together to convert first-time shoppers into forever customers.
$60
per month
Porch Group Media
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Porch Group Media (formerly the V12 Data Platform, or the Launchpad Marketing Cloud) is comprised of a collection of online and offline marketing solutions that is designed to manage existing customer relationships and identify new prospective customers by granting users access to their data cloud. It contains a suite of multichannel marketing tools including social, email, display advertising, print and mail, enhancement, and analytical solutions. Following the merger of V12 and DataMentors and…N/A
Pricing
MarselloPorch Group Media
Editions & Modules
Loyalty Launch
from $60
per month
Loyalty Accelerate
from $120
per month
Plus
Custom Quote
No answers on this topic
Offerings
Pricing Offerings
MarselloPorch Group Media
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAdd-ons available: Marketing Email Campaigns, SMS Campaigns, Social Media Management.—
More Pricing Information
Community Pulse
MarselloPorch Group Media
Best Alternatives
MarselloPorch Group Media
Small Businesses
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.7 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.7 out of 10
Medium-sized Companies
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.7 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.7 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MarselloPorch Group Media
Likelihood to Recommend
-
(0 ratings)
8.8
(3 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
Usability
-
(0 ratings)
7.3
(1 ratings)
Availability
-
(0 ratings)
7.3
(1 ratings)
Support Rating
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
6.4
(1 ratings)
Product Scalability
-
(0 ratings)
5.5
(1 ratings)
User Testimonials
MarselloPorch Group Media
Likelihood to Recommend
Marsello
No answers on this topic
Porch Group Media
We have found Launchpad to be useful for almost every lead-generation activity.
Verified User
Anonymous
Read full review
Pros
Marsello
No answers on this topic
Porch Group Media
  • Intuitive navigation across software
  • Easy target/lead builder selections
  • Complete email marketing solution for small businesses and big corporations
  • Clear directions for beginning, planning, implementing, executing, reporting
  • Easy-to-use creative email templates
Layla Irani | TrustRadius Reviewer
Layla Irani
Director of Communications
Read full review
Cons
Marsello
No answers on this topic
Porch Group Media
  • Site flow could be more intuitive
  • Logical flow of process
  • Remove extra steps
  • Provide more in-depth reporting
  • Ability to name campaigns the same name
  • Create standard order or reporting templates
Joel Buhr | TrustRadius Reviewer
Joel Buhr
President
Read full review
Usability
Marsello
No answers on this topic
Porch Group Media
There is room for improvement
Joel Buhr | TrustRadius Reviewer
Joel Buhr
President
Read full review
Support Rating
Marsello
No answers on this topic
Porch Group Media
It has been fantastic!
Joel Buhr | TrustRadius Reviewer
Joel Buhr
President
Read full review
Implementation Rating
Marsello
No answers on this topic
Porch Group Media
Would be great to have an easier white-label
Joel Buhr | TrustRadius Reviewer
Joel Buhr
President
Read full review
Alternatives Considered
Marsello
No answers on this topic
Porch Group Media
I have not used another email marketing solution similar to Launchpad. I do not plan on seeking out other competitive products
Layla Irani | TrustRadius Reviewer
Layla Irani
Director of Communications
Read full review
Return on Investment
Marsello
No answers on this topic
Porch Group Media
  • Launchpad has let us create and deliver lead files and email campaigns faster than ever before.
Verified User
Anonymous
Read full review
ScreenShots

Marsello Screenshots

Screenshot of where to customize a customer-facing loyalty program portal.Screenshot of earning options that allow customers to earn points for activities that can grow a brand.Screenshot of the interface to build an email or SMS Campaign used to send targeted and personalized email and SMS campaigns, powered by loyalty data.Screenshot of marketing automation, used to send the right message at the right time with behavior-driven marketing automations and workflows.Screenshot of the reporting dashboard that brings business and loyalty data into one place with omnichannel reporting. It can consolidate in-store and online data and drive measurable business growth.

Porch Group Media Screenshots

Screenshot of Manage existing customers and find new customers all on one platform across every marketing channel - email, online display ads, social media, and print and mail.Screenshot of Launchpad also offers CRM functionality through the My Customers application. Easily store and manage customer lists and communicate with current customers through email, direct mail, online display ads, and social media.Screenshot of Launchpad's Lead Builder application allows access straight into The V12 Group Data Cloud.