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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MavSocial

    Score9 out of 10
    Small Businesses (1-50 employees)
    MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and UGC License Content: Access over 100m free stock images Plan Campaigns: Create social media cross platform campaigns, including campaign calendar Schedule and…

    $78

    per month

    Moz Local

    Score8.9 out of 10
    N/AMoz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.

    $20

    per month

    Synup

    Score9.5 out of 10
    N/ASynup is a location intelligence tool that helps businesses with their local marketing, discovery, and engagement. Businesses and agencies alike can use Synup to get listed online, monitor online reputation, generate business reviews and track search engine analytics.

    $49

    per month

    Pricing
    MavSocialMoz LocalSynup
    Editions & Modules
    Pro
    $78
    per month
    Business
    $199
    per month
    Enterprise
    $499
    per month
    Lite
    $20
    per month
    Preferred
    $30
    per month
    Elite
    $40
    per month
    Solo
    $49
    per month 1 location
    Premium
    $299
    per month up to 10 locations
    Pro
    $499
    per month up to 25 locations
    Scale
    $899
    per month up to 50 locations
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    MavSocialMoz LocalSynup
    Free Trial
    YesNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    YesNoYes
    Entry-level Setup FeeOptionalNo setup feeNo setup fee
    Additional Details—Discounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.A discount is available for annual billing.
    More Pricing Information
    Community Pulse
    MavSocialMoz LocalSynup
    Considered Multiple Products
    MavSocial
    No answer on this topic
    iContact
    No answer on this topic
    Synup
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    100%
    Implementation went as expected
    6 Answers
    Features
    MavSocialMoz LocalSynup
    Publishing
    Comparison of Publishing features of MavSocial and Moz Local and Synup
    Feature
    MavSocial
    9.0
    2 Ratings
    10% above category average
    Moz Local
    -
    Ratings
    Synup
    -
    Ratings
    Content planning and scheduling9.52 Ratings00 Ratings00 Ratings
    Audience targeting9.01 Ratings00 Ratings00 Ratings
    Content optimization9.01 Ratings00 Ratings00 Ratings
    Workflow management8.52 Ratings00 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of MavSocial and Moz Local and Synup
    Feature
    MavSocial
    9.0
    1 Ratings
    15% above category average
    Moz Local
    -
    Ratings
    Synup
    -
    Ratings
    Paid media management9.01 Ratings00 Ratings00 Ratings
    Campaigns and promotions9.01 Ratings00 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of MavSocial and Moz Local and Synup
    Feature
    MavSocial
    9.6
    2 Ratings
    14% above category average
    Moz Local
    -
    Ratings
    Synup
    -
    Ratings
    Twitter9.52 Ratings00 Ratings00 Ratings
    Facebook10.02 Ratings00 Ratings00 Ratings
    LinkedIn10.02 Ratings00 Ratings00 Ratings
    Instagram9.52 Ratings00 Ratings00 Ratings
    YouTube9.01 Ratings00 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of MavSocial and Moz Local and Synup
    Feature
    MavSocial
    7.5
    2 Ratings
    3% below category average
    Moz Local
    -
    Ratings
    Synup
    -
    Ratings
    Campaign success analytics7.02 Ratings00 Ratings00 Ratings
    Real-time tracking8.02 Ratings00 Ratings00 Ratings
    Account management
    Comparison of Account management features of MavSocial and Moz Local and Synup
    Feature
    MavSocial
    9.0
    2 Ratings
    13% above category average
    Moz Local
    -
    Ratings
    Synup
    -
    Ratings
    Role-based user permissions & privileges10.01 Ratings00 Ratings00 Ratings
    Mobile access8.01 Ratings00 Ratings00 Ratings
    Best Alternatives
    MavSocialMoz LocalSynup
    Small Businesses
    Sendible
    Score7.1 out of 10
    No answers on this topic
    Google Business Profile
    Score8.4 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    No answers on this topic
    Google Business Profile
    Score8.4 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    MavSocialMoz LocalSynup
    Likelihood to Recommend
    9.0
    (2 ratings)
    10.0
    (1 ratings)
    10.0
    (6 ratings)
    User Testimonials
    MavSocialMoz LocalSynup
    Likelihood to Recommend
    MavSocial
    MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
    Incentivized
    Read full review
    iContact
    Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
    Incentivized
    Read full review
    Synup
    Synup is ideal for businesses with several locations, ensuring consistent and accurate information across all directories. This is crucial for franchises, restaurant chains, or retail stores. Small businesses and startups, often with limited resources, benefit from Synup's user-friendly interface and time-saving features. It simplifies the process of managing online listings without requiring extensive technical expertise. Businesses placing a high value on online reputation management find Synup valuable. The platform's review monitoring and centralized dashboard help businesses respond promptly to customer feedback, enhancing their overall online image.
    Incentivized
    Read full review
    Pros
    MavSocial
    • Social Media Posting & Management
    • Campaign Separation
    • Provides Insightful Analytics
    Incentivized
    Read full review
    iContact
    • Distribution of location data.
    • Dashboard super easy to use.
    • Low cost option that gets the job done.
    Incentivized
    Read full review
    Synup
    • Synup is extremely good at keeping track of customer reviews from various platforms in one centralised dashboard.
    • One of Synup's strengths is its ability to sync business information simultaneously across multiple platforms.
    Incentivized
    Read full review
    Cons
    MavSocial
    • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
    Incentivized
    Read full review
    iContact
    • Expansion of network.
    • Needs to be easier to access, too many clicks within Moz suite.
    • Generally speaking, they are solid.
    Incentivized
    Read full review
    Synup
    • Improving the mobile app experience could be beneficial.
    • Product is little too expensive.
    Incentivized
    Read full review
    Alternatives Considered
    MavSocial
    I went with Mavsocial due to cost and the ability to scale the tool.
    Incentivized
    Read full review
    iContact
    Moz is just as good as Yext, the only major difference is the size of the network.
    Incentivized
    Read full review
    Synup
    Synup was recommended by a colleague and had great results for their company. We did a trial period and noticed a big turnaround in customer engagement and a boost in the positivity of our business.
    Incentivized
    Read full review
    Return on Investment
    MavSocial
    • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
    • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
    Incentivized
    Read full review
    iContact
    • Information has been published which has helped ensure we are trusted amongst our customers.
    Incentivized
    Read full review
    Synup
    • My Business after using Synup experience an increase in local visibility.
    • We improved our rating from 3.5
    • to 4.1 and our posts get 65% more engagement.
    • Real-time analytics provided by Synup empower my business with valuable insights
    Incentivized
    Read full review
    ScreenShots

    MavSocial Screenshots

    Screenshot of DashboardScreenshot of Visual Content LibraryScreenshot of Access over 70m stock images from world class stock libraries such as Getty Images and BigstockScreenshot of RSS ManagerScreenshot of Individual image view with TAGSScreenshot of Content Calendar

    Moz Local Screenshots

    Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.

    Synup Screenshots

    Screenshot of Agency Operating SystemScreenshot of Local Listing Management SoftwareScreenshot of Online Reputation Management SoftwareScreenshot of Social Media Management SoftwareScreenshot of SMB Prospecting Tool for AgenciesScreenshot of Sales Pipeline & CRM