Melissa Data Quality Suite vs. Smarty

The platform is best suited for detailed exploration and filtering that allow users to examine the specific records
that pass or fail a criterion and how they might relate to each other. It also assist in seeing past jobs and compare how quality has changed, providing
more context than just point values.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The only situation in which Smarty is not the way to go is if you are validating less than 300 addresses a day. The big disclaimer is that I work with data, so I have a pretty good pace for this kind of work. That being said, any more than that and you're looking at parking someone for hours every day for work that largely doesn't warrant the effort - just go with Smarty.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It provides ability to profile, discover, and validate data quality.
• It allows to drill down into larger amounts of data.
• It automatically suggests possible quality rules based on a statistical profile of the data.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Accurate ownership data.
• Multiple data points.
• Fast response.

• It can expand connectivity to apply adaptive data quality rules to any data source.
• It can employing more advanced transformation techniques to transform data for specific formats.
• It can further continue on its existing capabilities like providing more enriched data curation.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The cost/hit for type-ahead lookups. We have people "try" a lot of addresses, which drives up the cost of obviously wrong data input.

The tool is very easy to use. Just typing in the first three characters of the first line of the address of the user will return an accurate list of address result options to choose from. Simply select the appropriate address and all the address fields will prepopulate without the need for additional manual address entry.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I didn't try other specific products. I went straight to the source, USPS API tools, but their limitations, hard to follow instructions, and consistent downtime made me reconsider. I knew I needed a reliable service that would be implemented and work every day without my attention, and it provided exactly that.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Vastly improved our address database deliverability. We now have over 95% of addresses in our customer database verified, thanks to Smarty.
• Our bi-annual catalog cost went down. Already-verified address = lower cost for pre-mailing address correction and verification.