Melissa Data Quality Suite vs. Smarty

The platform is best suited for detailed exploration and filtering that allow users to examine the specific records
that pass or fail a criterion and how they might relate to each other. It also assist in seeing past jobs and compare how quality has changed, providing
more context than just point values.

Incentivized

Smarty is best suited for when consumers need to enter or manage their address information within an application. Smarty is also used well for finding an address faster if consumers need to search for something like a location or to enter their addresses faster. consumers get a better product experience

Incentivized

• It provides ability to profile, discover, and validate data quality.
• It allows to drill down into larger amounts of data.
• It automatically suggests possible quality rules based on a statistical profile of the data.

Incentivized

• It can expand connectivity to apply adaptive data quality rules to any data source.
• It can employing more advanced transformation techniques to transform data for specific formats.
• It can further continue on its existing capabilities like providing more enriched data curation.

Incentivized