memoryBlue vs. TechTarget Lead Generation

MB is much too rigid and has folks working with them who don't think outside the box. Unless you specifically outline every single scenario, you will not be happy with their results

I think it’s a great way to enrich your database with new leads without the overhead for smaller teams. That being said I think there is room for improvement in reducing the time it takes to get campaigns up and running.

Incentivized

• Identifying accounts that match our audience
• Customer support
• Content syndication
• Lead information

Incentivized

• Easier workflow
• Less lead time

Incentivized

We have some employees that worked with memoryblue, so we assumed we had some insider knowledge and would have an effective campaign. Those very people are now quite frustrated with memoryblue, and wish nothing more than to separate from them. They are MUCH too rigid in how they approach lead gen.

I think these two tools are both great ways to diversify your database without draining internal resources. We did get more nurtured leads from our other vendor so it’s hard to compare.

Incentivized

• Diversified lead flow
• Increase in meetings completed

Incentivized