Microsoft Entra External ID vs. OwnID
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
![]() Microsoft Entra External ID | Score9.3 out of 10 | N/A | Microsoft Entra External ID (formerly Azure Active Directory B2C, or alternately, Azure Active Directory External Identities) provides business-to-customer identity as a service. Customers can use their preferred social, enterprise, or local account identities to get single sign-on access to applications and APIs. | $0 per month per active users |
OwnID | Score9 out of 10 | Enterprise companies (1,001+ employees) | OwnID is a passwordless authentication add-on for websites and apps. It takes passwords out of registration and login for customers and aims to make authentication more secure. OwnID can be added to existing registration and login forms. The low code solution adds a minimalistic button to forms and lets visitors go passwordless while preserving the rest of the user experience. How it works: When browsing on a mobile device, tapping the passwordless button will prompt the… | $0 per month per user |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | A flat fee of $0.03 is billed for each SMS/Phone-based multi-factor authentication attempt. | OwnID is FREE for 10,000 monthly site visitors who use OwnID passwordless to sign up or sign in to their accounts. After that, it's $0.01 per user per month, but you're only charged when a user signs up or logs in using OwnID. Enterprise pricing is case-dependent, as you might be able to take advantage of volume discounts. Please contact us to discuss your case. | ||||||||||||||
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| Microsoft Entra External ID | OwnID | |
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| Considered Both Products | ![]() No answer on this topic | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
100% Would buy again 9 Answers | No answers on this topic | |
| Delivers good value for the price | ||
100% Delivers good value for the price 8 Answers | No answers on this topic | |
| Happy with the feature set | ||
100% Happy with the feature set 9 Answers | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
100% Implementation went as expected 7 Answers | No answers on this topic | |
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| Identity Management |
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| Microsoft Entra External ID | OwnID | |
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| Small Businesses | JumpCloud Score9.3 out of 10 | Auth0 Score8 out of 10 |
| Medium-sized Companies | OneLogin by One Identity Score9.4 out of 10 | Auth0 Score8 out of 10 |
| Enterprises | RSA Access Manager (Discontinued) Score10 out of 10 | No answers on this topic |
| All Alternatives | View all alternatives | View all alternatives |
| Microsoft Entra External ID | OwnID | |
|---|---|---|
| Likelihood to Recommend | 9.3 | - |
| Usability | 9.3 | - |
| Microsoft Entra External ID | OwnID | |
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| Likelihood to Recommend | ![]()
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| Pros | ![]()
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| Cons | ![]()
| No answers on this topic |
| Usability | ![]()
| No answers on this topic |
| Alternatives Considered | ![]()
| No answers on this topic |
| Return on Investment | ![]()
| No answers on this topic |
| ScreenShots | OwnID Screenshots |




