TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SEOptimer

    Score9.4 out of 10
    N/ASEOptimer is a search engine optimization software solution offered by Seoptimer.com.N/A

    Moz Local

    Score8.9 out of 10
    N/AMoz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.

    $20

    per month

    Pricing
    SEOptimerMoz Local
    Editions & Modules
    No answers on this topic
    Lite
    $20
    per month
    Preferred
    $30
    per month
    Elite
    $40
    per month
    Offerings
    Pricing Offerings
    SEOptimerMoz Local
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.
    More Pricing Information
    Features
    SEOptimerMoz Local
    SEO
    Comparison of SEO features of SEOptimer and Moz Local
    Feature
    SEOptimer
    7.9
    4 Ratings
    3% above category average
    Moz Local
    -
    Ratings
    Keyword analysis8.03 Ratings00 Ratings
    Backlink management8.04 Ratings00 Ratings
    SERP ranking tracking8.03 Ratings00 Ratings
    Page grader8.03 Ratings00 Ratings
    Competitive analysis8.03 Ratings00 Ratings
    Site audit / diagnostics8.03 Ratings00 Ratings
    Site recommendations8.03 Ratings00 Ratings
    Task management7.02 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of SEOptimer and Moz Local
    Feature
    SEOptimer
    8.0
    3 Ratings
    5% above category average
    Moz Local
    -
    Ratings
    Local SEO8.03 Ratings00 Ratings
    Social SEO8.02 Ratings00 Ratings
    Mobile SEO8.02 Ratings00 Ratings
    Global SEO8.03 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of SEOptimer and Moz Local
    Feature
    SEOptimer
    8.0
    4 Ratings
    5% below category average
    Moz Local
    -
    Ratings
    Multi-domain support8.02 Ratings00 Ratings
    Integration with web analytics tools8.04 Ratings00 Ratings
    Best Alternatives
    SEOptimerMoz Local
    Small Businesses
    Serpstat
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    No answers on this topic
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SEOptimerMoz Local
    Likelihood to Recommend
    8.0
    (4 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SEOptimerMoz Local
    Likelihood to Recommend
    SEOptimer
    Monitor Backlinks is perfect for any small business that has a website. Every website gets hit with spammy backlinks, and being able to identify and remove them is critical to online success, and in preventing the Google penalty. In addition, it helps SEOs locate good backlinks they might not know about, which can then be posted on social networks and social bookmarking sites to generate more referral traffic. I would not recommend Monitor Backlinks for a business that does not have a website, or for a business that only has a blog.
    Incentivized
    Read full review
    iContact
    Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
    Incentivized
    Read full review
    Pros
    SEOptimer
    • Backlink building
    • On page seo
    • Recommendations of topics for SEO based articles based on the keywords
    Incentivized
    Read full review
    iContact
    • Distribution of location data.
    • Dashboard super easy to use.
    • Low cost option that gets the job done.
    Incentivized
    Read full review
    Cons
    SEOptimer
    • The tool is very detailed, I did not think of any particular feature that could be needed but if I do, I will report back.
    Incentivized
    Read full review
    iContact
    • Expansion of network.
    • Needs to be easier to access, too many clicks within Moz suite.
    • Generally speaking, they are solid.
    Incentivized
    Read full review
    Support Rating
    SEOptimer
    They were fast, eager to help me out on my project and very knowledgeable on how to user their product and helping me to get up and running. This gave me the confidence to purchase the product and execute my projects knowing that I could ask for help whenever needed.
    Incentivized
    Read full review
    iContact
    No answers on this topic
    Alternatives Considered
    SEOptimer
    Does not give the deep dive analysis that these other tools give but sometimes that's too overwhelming for a potential client. We use this tool to whet the appetite of a new potential client. This is a great tool to give them a White Labeled report that outlines the larger issues that will need to be addressed to improve a website.
    Incentivized
    Read full review
    iContact
    Moz is just as good as Yext, the only major difference is the size of the network.
    Incentivized
    Read full review
    Return on Investment
    SEOptimer
    • Our website's domain authority increased about four months after we started using Monitor Backlinks. I identified a long list of potentially spammy links and submitting a disavow link request to Google, and they were disavowed after about two months.
    • It would be too difficult to put a number on the ROI, but Monitor Backlinks has definitely helped make a positive impact on our SERP. Being able to quickly pinpoint bad links and disavow them helps improve our domain authority, page authority, and trust scores.
    Incentivized
    Read full review
    iContact
    • Information has been published which has helped ensure we are trusted amongst our customers.
    Incentivized
    Read full review
    ScreenShots

    Moz Local Screenshots

    Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.